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UK Campaign: Teen Dating Violence - Boys 1

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Published on Feb 16, 2010

This TV ad shows how violence escalates from emotional abuse.

An NPSCC study suggested a quarter of girls aged 13 to 17 had experienced physical violence from a boyfriend and a third had been pressured into sexual acts they did not want.

The ad's director Shane Meadows said "It's a message I fundamentally believe in, and it's what most of my films have been about - finding another way of leading your life."

For more information about the campaign visit http://thisisabuse.direct.gov.uk/

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