 I think in the NGO world is actually one thing to create a new strategy, a new vision, a new mission statement but then to actually take that and say all the work that we do, all the programmes we implement have to be in alignment with that strategy is much more difficult because what people would tend to do is say any new work that we do will obviously be in alignment with our new strategy but all the old stuff we've been doing for years, well that'll just keep going obviously and trying to say no we're going to have to stop doing a whole load of that stuff it may actually be quite good work but it doesn't fit with the strategy that we have set what I found with our organisation was we closed over a period of four years we closed a third of all of our projects now can you imagine that was very stressful, some partnerships that we had for 25, 30 years we had to end, there was grief in the organisation but having gone through that process now we know that every project we do and all of the things that we are aiming for are fully in alignment with that overall strategy that we created the world out there is constantly changing so our organisation needs to constantly evolve and keep its eye on the horizon and that is true whether you're working in the oil industry whether you're working in a public sector, museum or a theatre or whether you're working in a not-for-profit NGO