 I've been working with WordPress since 2007 and I'm self-taught so I'm the kind of person who didn't even know what a URL or an FTP was when I first started out and I experimented and it's all still a bit surreal that I work for automatic now and I help other people with their stores so never stop learning, that's all I'll say. I started in support so if you've ever filed a ticket with WooCommerce I probably might have waited on you but today I lead the charge for all of our documentation and it is, I love it and I hope that it's been useful to you and if not you can tell me about it afterwards and I will take your feedback and I will improve what we have. So the digital nomad part was experimental as well, I started out thinking that I would only do it for a year and I've been doing it now for three and a half years. What that means to me is that I have no home base, I am homeless, everything that I own fits in this carry-on and one suitcase in the car right now. I move from driven by things like this that I do for the community where I speak and the reason I'm here is what Joe mentioned in the opening remarks. Joe was sitting at a table by himself at WordCamp US and I thought I'm going to go talk to him and we had gotten a conversation and he was excited to learn that I work for WooCommerce and he's like oh so you're going to bring us all the swag and you're going to speak and this WordCamp hadn't even been announced yet and I was like calm down there Joe. No, that doesn't mean I can do that. I don't work for events, I just work for the WooCommerce team. You're going to have to apply through all the normal channels and then do a call for speakers and he's like oh and you know what I mean and I felt sort of bad because it was like oh no, I've like crashed his dreams here and then I submitted through, when I found out that I was going to, my team meet-up is in Philadelphia next week and I'm driving toward my meet-up at this moment in my Mustang which is really fun for me and I thought and I went well you know what it kind of corresponds to California so I'm gonna stop in and I applied to speak just like everybody else and within about five minutes Joe pings me. He's like is that really you or is that somebody pretending to be you because he said you couldn't come and I told him it was really me and I told him he should feel free to reject me if he wants to take revenge on me or if the the talk doesn't fit so but he was so now here I am and I also want to tell you why I'm speaking because I think it's really important to acknowledge this. I'm definitely afraid of speaking in front of other people but I've been to tech conferences where it's been all men and I wanted to see women and people of color represented and so instead of complaining about it I decided to get on stage myself and so now here I am and I'm hoping that other people will see me and they will dare themselves to get on stage too because it has been the most frightening but also life-changing thing that I've done in the last years and I've met so many amazing people because of it so please give it a try if you I'm sure all of you in this room have something to share with other people you just don't know it yet so so these are all the places that I've been since 2015 except for Japan Japan is a trip that is upcoming in October I will spend a month and a half there so that just gives you a visual idea of where I've been and this is what most people most people don't ask me how I am they ask me where I am so I'm kind of used to that now that's fine you don't care about me I see so let's talk about what we're going to talk about today this is going to be a primer on WooCommerce so if you already have a store I'm going to show you other ways to make money with it if you don't have a store yet maybe you should maybe start one and we're going to briefly talk about payment gateways and security because those are two very important things but there are other people on this very same track in this room who will talk to you about those things in general I mean in in depth I'm just going to cover them briefly because I'm going to demo WooCommerce I'm going to show you if you don't have a store already I'm going to show you that how how easy it is to set up in a few minutes I'm going to start with a blank word press site and add WooCommerce just like anyone in this room would so why why would you want to start a store there are a lot of reasons why first as you may have heard in the news there's a lot of physical stores closing it's not because they're out of business and it's not because they're not making sales it's because no one wants to go to that store anymore not even clothing stores you would think that people want to go to the clothing store and try on things no they buy online through their device either their their phone or their iPad or their laptop and they have everything sent to them the other thing that's a booming that someone else will talk about today is subscriptions subscription subscriptions is a growing market where you buy a product say you're like shampoo or your favorite hair oil or something like that and you have it delivered to you on a monthly basis because that's how often you need it and sometimes you can't find it in the store so it's really convenient to just get in the mail the other thing that's a myth is that you need to be big like amazon to be successful and that is not true you can be you can specialize in one thing or one vertical like a north face does like outdoor clothing and you can be very successful i was searching for i was live i was in stock home at the time and the ground was frozen and i was looking for spikes or chains that you can put on your feet and i found yaks tracks and that's all they do is spikes and chains for your feet now they don't only sell online they they're placed at rei and other outdoor places but that is all they do and they're very good at it so and then the other thing too is content is something that you can create to drive traffic to your store you have an identity you have a voice you you can use it you can display your personality online and you can attract people and sales to your store all from your home so so like i said today we're going to talk about these two things how many people already have a wukama store okay and how many people maybe want to start one oh this is so exciting um so before we get into that i want to i want to just talk briefly about how to choose a payment method you will get my slides by the way and all of the links so you don't have to remember all these things necessarily take notes but i want to i want to mention these two things briefly because getting paid and security are pretty pretty basic things of your site that you need to have um a lot of times when you choose a payment gateway it is it is it depends on a lot of things so all those things on the list um and then it's up to you about what your business is what do you intend a volume to be who are your customers do you want to a free gateway or do you want to pay for a gateway um what are the transaction fees that are associated with it um is it scalable so if you start small maybe the transaction fee should be small and then as you get bigger maybe they'll increase by like a percentage how many gate gateways do you need on your store i always recommend that you have at least two because if one fails then someone can still check out and then if you're going to sell subscriptions then you want to make sure that you have support for recurring payments not all gateways have that and then it also depends on what kind of business if you're if you if you have a physical store maybe that will be a factor when deciding security though the one thing that i want to impress upon you with security is oh wait a minute i just want to mention in this same room john who was standing here just a few minutes ago he's going to talk about payment gateways in depth i believe that's after lunch he's doing it and then okay so back to security so security ssl you've probably heard of that before um you need an ssl certificate and it's even easier these days to get one because you don't even need to pay for one you can get a free one with let's encrypt and what that does in general is the security helps to protect the sensitive data that's being transmitted between your site and the the site that is processing the payment so no one comes in and steals that information and when people shop on your site they want to know that you're protected so they are protected and they can trust you and they feel safe to buy from you and that's the general idea of security like i said i will include links and there's resources at the end and you can just look at my slides and look at all the different lengths and read for yourself you don't need to remember all of this but i wanted to mention these two things because they're important okay so it's workshop time so we're going to go through and set up a store and i'm going to show you how it's done and you're going to if you want to do it now or you can you can also do it later but i'm going to do it live in front of you just to show you that it can be very user friendly and then after that for people who already have a store i'm going to talk about subscriptions and i'm going to talk about bookings and these are two ways that you can add to your to an existing store just and you don't have to necessarily change anything about your about your existing store it's just about offering more so does does anyone have any questions at this moment before we go on or are you going to just like save them to all to the end okay yeah i'm i'm going to have to okay so this is a i'm i'm loud so i guess that works in my favor i guess um the bad thing is is that it's not um hold on okay i'll tell you what i'm looking for um maybe i need to go back and adjust these preferences again if you're wondering what i'm doing um i'm accessing my password manager um and i need to do this because at automatic we have a lot of passwords and okay so this is a blank site i'm just going to log in this is a a a wordpress site so you can see it's it's blank it's not okay let's go back thanks for telling me because that would have been bad hold on is it there now okay all right it's not ideal though because i still can't see the whole thing but so anyway it's a i know i was gonna say how come i can't see the whole thing the beauty of live demo looks about yeah see what it looks in the looks like in the back end and that's somewhat better now okay at least that's not just icons um yeah because i don't expect you to know all the icons because actually i i don't even work that way so okay so this is a blank site and we're gonna set up WooCommerce now from the beginning we are currently not using Gutenberg Gutenberg is going to be part of the next release uh 3.6 that is coming in a couple of weeks um but as of this moment we are this is still the wordpress as we know it so we're going to add add new we're going to install it activate so um the thing that was supposed to happen didn't uh yeah it's because uh because doing a live demo was fun um okay so normally what would happen and i don't know maybe it's detected that this site has been used before maybe that's why it didn't come up but what what normally happens after you you install is that the setup wizard launches oh i see it is uh it's it remembers that i did this before so this is why it's showing indonesia because the last time i did it was in jakarta all right so we're in the united states um um we're just going to make up a place well not totally makeup but i mean it's based somewhat on on truth and it's going to prompt you for all the the necessary details to set up your store um there are a lot of currencies and and there's there's a lot of options here but the mainly the location will determine a lot of other things that will happen in your store um and then if you if you want to sell physical and digital products even if you don't know which one i mean if you know that you're in all digital store you can go ahead and and select that um but i i think that most people might choose both just in case uh the it changes over time um and then what we're talking about earlier payment gateways there there are a couple of different payment gateways that come free with wu commerce and you can um you know you can add others you don't need to use these you can also change your mind you're not committed to making these decisions and then you're locked in you can deactivate these payment gateways and at any time um or you can install other ones that you prefer or that you find that are that are most suited for you so let's just um i'm going to go ahead and take the both of these um and then offline payments some people um go i don't know if anyone takes checks anymore but um but other people especially if they deliver products like food or something like that they might want to accept cash on delivery um or if you're dealing with uh other things like big transfers you might want to go ahead and allow bank transfers as well so i'm going to continue shipping usually um again i don't i'm not really sure why but it would normally show me different shipping options uh there we have a lot of different options that you can choose from the normal ones such as like FedEx or the US post office other things like that we also have a WooCommerce services that's offered through jetpack but not everybody wants to install jetpack so and then you want to choose the weight and and and dimensions the the units for these i'm going to continue um most people when they think about marketing their products or keeping in touch with customers might want to use mailchimp in order to create like a newsletter i'm not going to i'm and then automated taxes something that's also offered through jetpack i'm going to untick this actually because um okay so the store the basic store now is set up so that only took a few minutes um ignoring the fact that i was talking um and we had some issues at the beginning but and now you're you're basically ready to start setting up your store if you have an existing store that you want to pour it over to WooCommerce you can put that on an on a csv file in a certain format and then just import them all at the same time um or if this is your first time creating a store which for many of you it will be you can just go right to creating a product if you want to go there or maybe you want to go to the dashboard and and just explore and look around that's totally fine too we have um documentation which i've written that can help you and in a couple of weeks with the the launch our our our videos will be back online they're they're they haven't been online for the last year but they're being updated at this moment and can a lot of people like to have video because it helps them visually to walk through the steps not everybody loves written documentation um everybody learns differently so those are going to be back available to everybody so you can go to getting started which is a doc um and this link i believe is not uh is not viable at this moment i believe it goes back to the docs it does okay so you can go to the the docs to getting started and take a look at what you might want to do first or you can just go to the dashboard and have a look around um again everybody learns differently i i like to go around and explore the dashboard and just see what's there everything should be blank because we just um set it up most of your settings for WooCommerce will be under WooCommerce settings and i believe there's a there's a whole page with that it walks you it walks you through all of it some of these things you've already done already with the with the setup wizard that it it goes ahead and and puts you through some of these decisions already and so they were already going to be inserted for you there shouldn't be any orders yet because it's brand new does anyone have any questions at this moment no can you show up for the product sure so down here is uh products add new and you'll see if you've used WordPress before the this the screen looks very familiar doesn't it uh-huh um let's have documentation on that as well in case set up products but if you just let's just go to the screen here and just take a look okay so the product name let's just say we want to set up i don't know um yeah why not um we don't have any category set up yet but we can set one up and then this this place that you would normally write like a post is the description and then down here is all the product data so if this is going to be a t like a t-shirt that comes in different sizes and different colors it would not be a simple product it would be a variable product and that is a separate page of documentation here a variable product is something that has yeah exactly green blue yellow um small medium large if it's just a if it's just like a i don't know like a sticker we only have one it would be a simple product is that the same for digital products too or just physical? um i'm trying to think of what would be a variable digital product i think normally when you set up files they if they're different they should be just separate products that way you can track how many you've sold of each a lot easier um not only that but i think that if you have something even if it's a variation and i'm gonna i'm gonna i'm gonna give you an example because this is this came to me when i was in Madrid and this this woman she had a store that she was building for a fashion designer who who only designed bikinis and so in her mind they were all bikinis um and so that was just a variable product and i was thinking well no um because there's triangle tops and there's bandos and there's and then there's different bottoms but not only that but because this was a visual product um i thought it would be better if she showed her her entire catalog um so it was fine to like you know to make a product that was um it was still a variable product it was only variations in size they were not variations in colors or or or you know types of tops or anything like that and so that way when people looked at her her catalog they could see like all the beautiful designs that she had um and so if if i mean if they were just files if they were just digital files i mean i'm not really sure i think it would depend on what kind of files they were um you may want to it could be a variable product um maybe you have different tiers or something but if you have if you wanted to show off to your customers how many different things that you had it'd probably be better if you made them all different um because if they have to dig for whether you have it or not i think that's that might lead to a loss sale um and you know you don't want to lose somebody if you have it um so let's just say um so let's say you have i don't know 10 you have back orders um no because if you if you only have 10 and you're not going to order anymore then you don't want back orders um low stock threshold do you want to be alerted when there's low stock well if they're going to sell out then and you're not going to reorder then probably no um and then this is where um your product dimensions come in um you need to enter a weight and also uh dimensions because this will help calculate shipping so i don't know how much a t-shirt would weigh but i don't know six ounces um and i don't know if we need to put this in but i'm just going to put it in anyway length um they the shipping the shipping um gateway will automatically calculate what it is um this is the reason why like with a t-shirt because it can be folded up i'm not really sure if this is um but it the to answer your question the the shipping gateway will automatically calculate based on the weight and the dimensions of things what the best box or envelope might be um and then it will return it and then i believe that if there are different options it it does give the customer different options to choose from and what that will cost we don't have any shipping classes set up at this moment um okay well yeah yeah the attributes the attributes uh contribute to the variations this is i i guess is the reason like i i usually don't like to get into variable products for the especially when we're doing it for the first time um because it can be it can become confusing at first it's it's actually i like to start with simple products first um um yeah i think a lot of women in this room can relate to that right so um so okay let's go back to simple products so um so the regular price would be i don't know 15 sale price 12 you don't have to enter um a sale price if you don't want to but you do need to enter a price for the the object if it if it is uh not free so um and then under advanced um you can add some notes or you can also um enable reviews for the product i'm not going to enable reviews because well and then um these are the basic uh things that we just went through you're you're almost ready to publish it and what's missing is a product image so product image is over here um and we're not going to sell coffee so oops sorry i'm so sorry it's oh gosh this wild live demo is still hard um so we're just gonna i'm just gonna do this really quick because we're not this is just an example but you've obviously want to take your own photos and um i know if you had a an object or an item that you're selling that had different views say front and back um and sides and you want it to show it off like jewelry or something like that um you might want to create a gallery um down here and it gives you the option to upload a lot of images and then the person whoever's looking at the product can scroll through them um i'm not gonna let's see tags well i might just put t-shirts um and black and and i think we're ready to publish the the product i don't see anything else that is basic that we haven't covered this short description is optional um it could help um search if you wanted to put in uh something there but usually your your product description up here is is just fine so it's publish and now the shirt is there um if you wanted to see a site that's a little bit more populated well i guess i can now because i'd have to exit again but i i had a i have a a store that is my test site over here um i'm at some point i'm gonna have to log out and and i can show you the thing is is i i because of the passport manager is hidden again i would need to get out of it out of this view again like i did before and then subject you all to you know that again um not a big deal but i'm just warning you so technically you're ready to i'm after you set up your your shipping and your payment gateway you're ready to sell um let's go back here um there aren't any payment gateway where there's a PayPal and okay so it's not set up at this moment because i would need to sign up for an account but the basics of of starting to sell would be the payment gateway your security your products and then your shipping and the shipping tab is here and we need to get rid of this one because it's not indonesia um sure so so we have a usps shipping method here um and you would need to purchase this and install it on your site i can show you um i think i can download a download one and show you oh we do oh my gosh time goes so quick doesn't it okay so i didn't even get to show you anything with subscriptions or anything but i i hope that someone else is going to do a subscriptions talk today it is um who is it it's um is it a meet i believe he's going to show you how to build a subscription business but what i wanted to what i wanted to show you really quick if you if you had a if you already had a WooCommerce store um for those of people who are in this room who already have a WooCommerce store um you can do things like install subscriptions and then have people subscribe to that product on a monthly basis or weekly basis or whatever it is and that can generate recurring sales for you it's they're already pre-authorized through the payment gateway so you wouldn't need to invoice them every month or every year it would just automatically take the money and then you would need to deliver their products on whatever interval they selected sorry which one it's a plug-in um i'd hope to yes let me show you i'll i have the links and everything in my in my in the resources that i'll give you in my slides but it is a it is a plug-in that you would buy separately and it is is managed by a really great team um ProsPress and you can add this to a product that you already sell and say like if you sold hair products or um if you sold actually anything um to be honest um let's see it's called WooCommerce subscriptions it's not complicated um it's it's um it's so you can find it basically um but so for instance this coffee place they offer these sold on on an individual basis but they also offer them on a subscription basis too so you would get a different coffee every month um for instance and the same with this mystery chocolate box um year you don't know what you're buying you know it's chocolate though and you can sign up for three six or twelve months and you get a different box of chocolate every month which i think is really cool actually all right so let's uh grab a few questions okay you have there's different options oh yeah you i'm sorry we have to so the question is he want he was asking about fulfillment if there's different companies that you can work with you can actually work with amazon fulfillment if you'd like and they come and pick up your products and then when people buy from you they fulfill them for you but that is not the only option there are other options out there as well that you can research um but that is probably the most of popular one and recognizable as well so it offers tracking and everything for everybody who buys from you um you i have a question okay if we're already working with paypal does that integrate with new commerce or do we need to set up another i mean another paypal account you can use your the the question is uh if you already have a paypal account do you need to start a new one if you want to do this first or can you use the existing one and the answer is it depends if you are okay with using your existing one and if it's a personal one you want to convert it to a business account and then you can use it it'd be the same email attached or if you want to keep them separate then you would sign up for a new one okay then the benefits such as the usp s shipping because you don't need to pay for that it's already included in paypal would you have to get the purchase to plug in if it's already included with the account that you're using then no all right so i do we're sort of a little behind schedule sorry what we'll do oh no no no you can put me in the hallway and you can talk to me all you want i'll be here all day at word camps part of the magic is also about the conversation in the hallway it's the hallway track everybody so once we're done here you can talk to her offline outside and get all your questions answered and we'll get set up for the next session sorry i thought that was going to go faster thank you