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QR Code Campaigns - Director Tim Warmels Uses a Soccer Match to Explain Scan Branding

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Published on Oct 11, 2012

MORE QR Code campaigns: http://www.trendhunter.com/trends/qr-...

Director of Trend Hunter PRO Tim Warmels discusses the concept of QR code campaigns, and how a certain UK football team has signed up to test this form of marketing. Wayne Rooney's hair stylist was used to trim the coifs of the Bromely FC team into a scan-worthy product for spectators to capture. The Betfair Mobile Bromley campaign, as it is known, was used to try and boost the mobile site's exposure.

Trend Hunter has covered a variety of scan branding techniques before, but this is one of the first to use a human head of hair as a canvas.

http://www.trendhunter.com/trends/qr-...

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