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Published on Mar 28, 2019
Creating an effective channel incentive strategy is one of the most challenging tasks faced today by program strategists. Driven by rapid industry changes, today’s vendors are more deliberate and outcome-focused than ever before. In this webinar, Kristen Cole, Vistex’s Senior Global Client Director, discusses best practices in incentive strategy design and measurement. Using examples from her career, Kristen will cover topics including partner segmentation, and the case against a one-size-fits-all incentive strategy.