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Levi's Gears Billboard

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Uploaded on Sep 16, 2010

Located on Houston & Lafayette, Soho, NYC

The Levis billboard illustrates the notion of "We are all workers" by constantly breaking down and rebuilding the typography placed on actually turning cogwheels. New Yorkers loved the concept and many had themselves photographed in front of it.

Design Studio: Sagmeister Inc.
Designer: Jessica Walsh
Production: Atomic Props
Client: Len Peltier, Levis
Year: 2010

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