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Uploaded on Sep 16, 2010
Located on Houston & Lafayette, Soho, NYC
The Levis billboard illustrates the notion of "We are all workers" by constantly breaking down and rebuilding the typography placed on actually turning cogwheels. New Yorkers loved the concept and many had themselves photographed in front of it.
Design Studio: Sagmeister Inc. Designer: Jessica Walsh Production: Atomic Props Client: Len Peltier, Levis Year: 2010