 Globalization is confirmed that the competitive ability of organizations is conditioned by the successful development of innovations. Innovation management and development of innovative potential of organizations are becoming a scientific problem since the existing approaches in this area do not have satisfactory results. The paper presents a new approach to enhancing innovation performance of the organization that is built on a systematic examination of possible innovation potential of the organization and purposeful creation of a suitable innovative environment in the organization. This article was authored by Branislav Myceta, Martin Gasso, and Martin Krzyczkowicz.