 How to break down the cost of advertising why our ads are so cheap? Hey, if you've been wanting to run ads, but you're concerned you're worried, you don't want to lose money, right? You want to do the right thing? Well, you're in the right place because in this video I'm going to show you how you can do super cheap ads and I'm going to show you the places to do them and how to do them and we're starting right now. Hey, I'm JR Fisher. Welcome to my channel if you're new here and if not, if you're already a subscriber, welcome back. If you're not a subscriber, you got to become one. Go down there and click that subscribe button. Don't forget to do that. Turn on notifications. You got to click the bell next to it. It's going to make that noise right there and when it does you've got to click Turn on all notifications. Then you become a VIP. That's right. You're special. You're part of the Fisher family and I can notify you every single time I do a video so you don't miss out. Now I've been selling online since like 2009 and we sold millions of dollars in both digital and physical products and in this process, I've learned a few things. So I started this channel and I share this information with you so you can get results. Heck, I have my branded products on thousands of websites, including Walmart and I share with you how I did that. What we do on a daily basis so that you can get real results too. Now in addition to that, I have a gift for you. Don't unwrap it until the very end though. Okay, please don't unwrap it now and that gift is a free e-commerce course. It's valued at $97 and the way you're gonna get this course and unwrap it is below in the description. There's a link for that course and at the end of this video, it will just magically appear and you can grab that link and you can click and learn. So let's get started. What is that cheap advertising that's going to get us results? First off, there's a lot of choices with advertising, right? There's a lot of stuff and I remember, you know, seven, eight years ago when we started doing ads, I started doing what was called banner ads and you know, banner ad would just be a banner on somebody's website that maybe they had a blog or something like that and we were selling survival food. If the banner ads were not specific, they were like the name of our company, right? And we would hope that people would click on them and we would hope that they would get to our website. When they got there, we would hope that they would look at some of our products and then we would hope that once they looked at some of the products, they would buy something. It was not a good plan. I blew a lot of money on those ads. I really did. But I learned. I learned, okay? I learned a lot. And those banner ads on the internet are kind of similar to billboard ads on the interstate, okay? They're just randomly out there and you know, on the ones in the interstate, you don't know if anybody's interested, right? They're driving by. We don't know if they're interested and then if they do buy, we don't know if they bought because of the sign. All we've done is spent money and we don't want to do that. To do advertising correctly, we want to know what our advertising dollar is bringing back and that's exactly what I'm going to show you in this video. Let's look at the nine reasons why online advertising is so valuable. Well, number one is it's fast, it's flexible and it's trackable, okay? So I could instantly start an ad right now and I could have that ad up in five minutes and I could change that ad if I wanted to, you know, within seconds and I would know what's going on with that ad because every time they click on it, we have little pieces of code that tells us what's going on. If they go to my webpage and buy, I know it came from that ad so I know exactly what's happening. Number two, I want to drive traffic to my website and increase conversions and what's a conversion? A conversion is getting somebody to do a particular act. Maybe to download something, it may be to sign up for something, it may be to buy a product, something along those lines. But the fact remains, when I run an ad online, it's going to get more eyes on my site and that's exactly what I want to do. The more people that are coming to my site, the more people that are getting educated on my product, whether it's a digital product or a physical product, but the more people that show up, it just makes sense that I'm going to sell more products. Number three, it's going to increase brand awareness and credibility and trust. Now, the first time they see your company, they don't know anything about it, but if they keep seeing ads and if they keep seeing your brand and they keep seeing your name, over time they may buy something from you. I know in some of my courses, I've had people say, well, I've been listening to your stuff for two years and I just bought your course today. And I'm like, wow, you know, who would have thought it would have taken two years to get somebody to buy a course that great? Of course, I'm kidding, but the point is people will follow you for a long, long time online and keep watching and keep getting content and keep getting more and more educated. And as they do that, you build your credibility with them. You build your trust with them and you get them closer and closer to the sale. It's not a direct, you know, here's an ad by situation in all cases. Now, sometimes it does work that way, but not always. And you've got to realize that you're building up this trust over time. You can promote to your specific target markets. That's number four. So let me give you an example. Let's say you sell some type of security system. Well, that security system may be a home system. It may be a business system. And what online advertising allows you to do is actually go out and target that segment. So if I wanted to target families, I would have a particular ad, particular copy, particular pictures that targeted family. If I wanted to target a business, I would have different ad copy. I have different pictures. I would have different products. So I can actually take my product and market it to two different markets and actually segment that market and segment those audiences. So I most directly hit the people I want to hit. Number five, I can reach hard to reach millennials. Millennials. We want to sell to millennials, right? They've grown up with all this technology and they've grown up seeing all this technology and having all these gadgets. And now we can actually reach them. Why? Because they've got an iPhone in their hand. They've got an iPad in front of them and I'm using Apple just because I use Apple. They've got a laptop in front of them and I know where they're at and I can get to those particular people. You can actually target different devices and if you want to sell to millennials, they got money, right? We want to sell to millennials. That's a great group of people that we can target. Now, that's not to say that we don't have older folks there and younger folks in there. I am saying that since they've grown up with all these gadgets, we can now get to them where as you could never before because they weren't watching TV and that was where traditional advertising was. They weren't reading newspapers. They don't read newspapers, right? And they rarely listen to regular radio. They probably have serious radio or something along those lines. But now online, you can actually reach those people. Number six, re-engage people who have already made contact with us. Now, what does that mean? Well, online, we can actually put a code on our site so that when somebody shows up at our site and they look at something on our site and leave, they are now tagged with a particular cookie. So I can actually run an ad to everybody that's been to my website. I can run an ad to everybody that's been to a particular page on my website. I can run an ad to people who went to the cart page where they were getting ready to buy something they didn't buy. I can run an ad to those people. You know, it's just amazing what you can do. On YouTube, I can actually run ads to people who have watched one of my videos in the last week or 30 days or 60 days. Now, why is this so important? Well, it's important because re-targeting ads are much higher converting ads. You're sending an ad to somebody who's already had some contact with your company, your service, your product, and those people will buy at a much higher rate. So it drives down my cost of an ad. Number seven, meet prospects where they are. And you know what, it's so funny, I'll talk to people and I'll have people say, you know, I'm not that into technology and, you know, that stuff's too complicated and all that. Oh my God, are they missing out? Are they missing out on what? Because what? Probably 90% of the world now is using technology and those people who aren't using it or, you know, refuse to buy online or, you know, they want to drive down to the store. It's just craziness. So what we do is we run ads to people where they are. They're online. Just the other day I need to buy some batteries and they were these little, you know, wafer type batteries. I think they were called 2032s and they look like a little coin or something like that. I'm going to go down to Home Depot and buy these batteries because I've got to have them, you know, buy tomorrow. I've got to go get them. And as I thought about it, I thought, well, maybe Amazon has them. So maybe I'll go to Home Depot and see what they cost at Home Depot and make a decision whether I get them in Amazon or not. And then I thought, oh my God, Home Depot is online. I can go to Home Depot and figure out what they cost. And then I can go to Amazon and I can price compare right here from my chair, which I did that. And Home Depot had them for like $10.29 and Amazon had them for $5.29. Same thing. And I could get it that day. Guess what I did? I didn't leave the house. I didn't drive my car down there. I didn't waste any gas. I didn't waste any of my time and I had the batteries I needed. So you could reach people where they are right now and you can make their life a little bit better by selling to them online. Number eight, you can reduce the cost of marketing to people. Now, you say, well, it actually costs a lot of money to advertise online. No, it doesn't. It doesn't cost a lot of money to advertise online. As a matter of fact, if you're running ads on Facebook, the average click through to your site is $1. $1. And when I run an ad on YouTube, the average cost to get somebody to view one of my videos on YouTube is four to five cents. I mean, that's pretty cheap. Now, if you compare that to TV advertising, TV advertising to run a 30-second spot in your local market. In your local market, it can cost you anywhere from $90 to $2,500 for a 30-second spot. Now, if you think about that and you're putting an ad on TV, what audience are you targeting? There is no audience. It's just whoever's watching that at that time. So you can't segment your audience the way I can online. When you compare $2,500 to five cents, it seems like a pretty good deal to me, okay? My ads are pretty cheap. And forget about it if you want to get a big audience. If you want to advertise on Super Bowl and you want to do a 20-second commercial, it could be in the millions of dollars and you don't even know if you're hitting your audience. So, you know, the old way of advertising, you know, a billboard on the street, people aren't looking at billboards anymore. They used to, but they don't anymore and they're probably looking down at their phone so you ought to have your ad on their phone using your phone and driving. That's a terrible thing. But that's probably where they're looking. So those billboards mean nothing and people spend thousands of dollars to this day doing that. And I always scratch my head. I'm like, you know, does it work? And if it does work, how do you know if it works? Because you don't. Number nine, here's a big one. Your competitors are already doing it, okay? So if you don't advertise online, if you're choosing to not use online advertising and all your competitors are and there's a decided advantage and they can get in front of more people and they can do it at a cheaper rate than you can, guess who loses? You do. If you don't advertise online and you're advertising just through the traditional ways that were used years ago, your company's going to end up failing. That's just a fact, okay? You're not going to be profitable because you're not competing on an even playing field. Those people out there that are buying cheaper ads and getting more directed towards their audience are going to get more sales and their sales are going to be more profitable than you using the old standard ways of advertising. So why don't people use online ads? Well, it's complicated. It's complicated in many ways because there's so many different platforms. You know, there's Snapchat and there's banner ads and there's native ads and I could go on and on and on. But what I'd rather do is give you two places you should advertise on because they're the best, okay? Those two places are Facebook and YouTube. Facebook has more data on people than any other website at this point. They've been collecting data for years and you can actually target the people you want. Though it's not as good as it used to be because of these privacy things. But on Facebook, and let me tell you what ads to run and where to run them, on Facebook you want to run image ads. We figured out over the years that putting videos on Facebook don't work that well because people don't go to Facebook to watch videos. They just don't. And you know, the only way that you're going to really reach them is through an image because they're doing a lot of the scroll and stuff here. And if they see a video, if there's words on it, they may read it, but probably not. We found video ads just don't work there. So if you're running ads and you want to do image ads, Facebook's great. Now if you want to run ads and you want to run video ads, hey, YouTube's the place to go, right? YouTube only makes money if people watch videos because on those videos they run ads. You can run ads on other people's videos. You can run ads to people's channels. You can run ads to people who have watched your video in a different way. You can run ads to people who've interacted with your website. There's so many things that you can do on YouTube. And you can also run ads to videos you already have there. So if you have videos on YouTube and you want to drive traffic to those particular videos, you can actually do that too. Okay, so now you know you do have to advertise online. Now you know it is inexpensive to advertise online. Think about what you go out and spend for dinner, right? You go out and spend $50 or $100 for dinner. And you can do ads for $5 a day and test out some ad copy. Do 8 or 10 of them and see which one works and the one that works. Increase that one a little bit. Don't do one ad and put all your money in it. Do little ads at $5 or $10 a day on each one. That's the key to this. The key is doing 10 to 20 to 15 ads at $5. Not spending $200 or $300 a day on one ad. That's the way to lose, okay? That's the way to lose. Imagine you went in a casino and you put money on every single number on that roulette wheel. One of them is going to work. But imagine this. Once you figured out the number that worked, you were allowed to put all the money on that one and that number kept working. Imagine that. Because that's what ads are on the internet. You figure out the one that works and once the one works, it will continue to work for a period of time. We don't know how long, but we know it'll work. We can just put more money on that number. Think about it in that roulette wheel analogy I just gave you. Okay, so you got this. You're going to advertise. You're going to advertise and you're going to do it on the cheap. You're going to save some money. You're going to get some results. Now, if you got some value out of this video, which I hope you did, give me a thumbs up or thumbs down if you didn't. Either way, let me know how you feel and also put in the comments below, have you tried to do ads? What results have you gotten from your ads? Were they good? Were they bad? Where did you advertise? What are you advertising? Let me know in the comments below. I really appreciate you watching this video and don't forget, you've got to subscribe if you haven't done so. Hit that subscribe button. Hit the bell. Ring the bell, right? You've got to ring the bell. You've got to turn on all notifications and you become part of the Fisher family, the VIP folks. You want to be that, right? You want to be notified before anybody else. Sure you do. You want to be in front of everybody, be in front of the line. I'm going to put you there if you turn on all the notifications. And don't forget to grab my course. It's a $97 e-commerce course that I'm gifting to you. It's free, okay? It's free. All you got to do is click and learn. No credit card required. Go check it out. I'll see you in the next video.