 hi everyone welcome to my channel so i'm surprised i'm not seeing more naturals on youtube talking about this so apparently i'm going to be the first one but just letting you know in case you haven't heard shame weisscher is about to be nut black owned richie lou is about to have a boss so if you want to hear more about that stay tuned trinity girl natural so apparently unilever is about to purchase shame weisscher so it's about to finally officially not be black owned so i wanted to come on and just first of all let you guys know and also give you my thoughts have a sit back and i think about it because you know if you saw my previous shame weisscher video you know that shame weisscher has been cancelled for me and they have been acting strange acting out the timing as we say in trinity for a while now so it was kind of like you know something happened to somebody that maybe for one of the reasons you are a strange from and you're like do i care how do i feel about this this time we have to look at those words black owned and see like what it means for you what it means for me of course if you don't care about black owned businesses at all you can just sign out because this one we're going to be talking about here right now black owned to me is more than just the person who owns the company happening to be black of course it's great like in a country where the history of oppression against black people and discrimination against black people it's great to see any black person being successful and live uncomfortably and stuff like that so like all my small businesses and i support i just i'm glad to see them thrive and succeed but for me it's more than that i don't just support somebody because they're black i support somebody because they're black like they know they're black they consider themselves black they care about other black people they're giving back to the black community they're talking about issues affecting the black community they're being honest they're being upfront they're being vocal they're letting all voices be heard they're also fighting against systemic discrimination the system out of discrimination by trying to help other black people who have been discriminated against so example in hiring i expect that they will give black employees and black potential employees a fair shake networking with black suppliers if there exist and black marketing teams if they exist giving black people some access at every point of their business relationship so i expect you to be giving back to the community and i expect you to be building black so giving back black building black caring black as i said being vocal about things that are happening in the community or at least not through any north face like shea moisture wear they're sorry about brussels and they don't care about Nigeria at least if you don't care about the black community at least be silent overall and don't care about Europe more than you care about brown and black countries at the very least i expect you to be conscientious of your black customers especially if your market base is primarily black customers try not to say things at all offensive dismissive discriminatory just try not to actually hurt literally hurt your customers i don't think that's asking too much when i say giving back i'm not just talking about making little tax-deductible contributions here or there or treating your global suppliers half decently i'm talking about it more as like a lifestyle so you can't tell me that you are black conscious and then go on tv and say these black women these um what do we call them again these handmaidens owe me something and stuff like that it doesn't work that way like he is so sacred to me so shea moisture for me might have a black man owning it but hasn't been black owned in terms of the whole total package that i look for to say that i'm supporting a black owned company for a while now as you saw in my last video there's kind of a relief for me that we can finally stop pretending that shea moisture is for the people just because it's owned by a black person i'm not saying you can't work with everyone i'm just saying don't betray don't sell out your own people to do that trying to sell white hair hate for example there was no need to try to co-opt the natural hair movement because that's what you know and you know because of us if you want to have someone invest in you but you didn't have a history of kind of being wet and shitty towards black women maybe people would have taken it a little better even back then with being most people still gave you the benefit of the doubt so that wasn't the nail in the coffin but as it is now you're already kind of random black women you already lost their trust to a lot of them and a lot of people have already cancelled your brand so your brand is floundering your individual brand like how people perceive you is floundering people are lacking trust in you that's not the time to sell unless you are completely jumping ship from business ownership and you know that isn't the smartest move so the issue is not expanding the issue is not being invested in the issue isn't even selling the issue is again completely how you go about it and what you're doing with your company and what you're trying to achieve in the end a lot of people like yeah that's good for him that's what you should do just sell your company but those who understand wealth know that money isn't wealth every day money is losing value due to inflation and a bunch of other things so equity is wealth you know investments are wealth and I'm sure he's probably investing in but compared to the profits he could have made with an actual functioning company investments most likely are not going to get him there most likely you know because they are kind of hedged against risk and so on the other people other groups they're not doing that if they sell their company best believe they're about to create a better company or another company but he already trashed his brand as a person and as a company so what other company can he create at this point so basically black people don't trust him there isn't even a reason for non-black people to want to buy his stuff he isn't like a celebrity hairstylist or scientist or there's no reason for anybody to trust him basically and as you can see after black women kind of cancel share moisture the other people didn't pick up the slack I don't want to use the word culture but just from being in the groups a lot of the appeal of shame or it sure was the fact that it was perceived as cool and happening with the black women so you eliminated the black women black women moved on now the non-black women are like I guess it's not so cool no more let me get some demon girl let me get some um breers or whatever else they're using so even if he comes with another company who's buying it the next problem too is not just selling but who he sold to so even if it was a brand seems to go against everything that he stands for so for example fair trade they're not fair trade animal testing they do that so you have like a big thing about fair trade you have a big thing about cruelty free and then you sell to an overall umbrella that doesn't care about these things and actually actively do the opposite of these things and already have brand damage for these things so how's that gonna work like how who's gonna trust you you are supposed to be pro black and pro melanin while they're making their money selling bleaching creams in india and southeast asia and other countries around the world you're supposed to be pro globalization and pro supporting developing economies and they're out there exploiting developing economies so like just in terms of choice it just doesn't seem to make sense and doesn't seem to help your brand so your brand is about each other based on your own personal choices and decisions and movements with shame moisture now you come and sell to a company that will fill a damaging reputation because the new market you want are gonna be like oh but i thought you were about cruelty free how come you're selling to unilever everybody's gonna be like oh what's going on it just doesn't really work with your brand i'm sure maybe all the other possible comrades with justice ban most likely because that's how things are but i'm just saying that with respect to unilever like all money isn't good money and i don't know that this is good money for you and for your brand and for what you are trying to represent and yes you need to have over 400 brands so most likely we're all using them we may or may not even know it but that's different from actually attaching them to your brand or to your horse so if i am all pro cruelty free or animal rights all pro melanin all fair trade and i attach myself to a company that's none of that that's more significant damage to my reputation and if i as a consumer happen to be buying something from them without knowing or even knowing so unilever is pretty spark that they're the black woman to be his new boss michelou is supposed to continue on as ceo and continue making decisions i don't know if we even want that personally but you know he's saying that he's going to continue making decisions and nothing much is going to change which again how is that a good thing but regardless of who's making the decisions the money is now going to unilever the money is going where it's going regardless of who's his new boss and how cool she is and how black she is the money is now going where it's going and it's just a matter of does that concern you or not he is making all the usual claims and promises he always makes formula and gun change uh-huh formula never changed okay i don't know what he's saying about animal testing and fair trade and all that i don't think anybody's even asked him that much because most people seem to just care about whether the products are gonna pop and lay their hair or not but it'll be interesting to see what happens going forward we already saw changes in his focus after bane and now it's completely not black woman anymore so i can imagine the changes that are going to be coming up regardless of what he says in addition to selecting a black person to be his boss they've created this fund for men of color entrepreneurs called the new voices fund and they plan to invest 15 million in it and also to encourage other investors so that's great um the typical venture capital company invests seven million in just one business so maybe this might set up eight women let's say eight to ten women but most likely they're gonna probably be looking at smaller businesses which to me kind of shows what i think about us in a way like oh we're just lack people just good for like mom and pop businesses so 50 million should do it or 50 million is all we have to spend on them or they're gonna think 50 million is a lot to me the number kind of says more also about how they think about black people and their capabilities and to me it just is something to just kind of sweeten the deal and make it more possible to their customer base and kind of try to keep some of their customers but of course it's a great thing and it's money and i wouldn't advise anyone to turn it down it just has a bit of a side eye for me as well but i'll be looking at it i'll be looking to see if it ever happens who benefits from it if anybody is ever is ever successful from it and stuff like that some people ask like why you had her on brands that you supposedly support so i am harder on brands that i support because i have expectations i'm not just supporting them i see myself as investing in them and if they're not gonna give back then for me like what's the point and that's expecting you to be a good corporate citizen or in the case of black owned businesses help black people to overcome the struggle that we've been given so i don't think that that's asking too much i do actively invest in them whether it's paying slightly higher prices or even a lot higher prices or whether it's just inconvenience in purchasing maybe i have to put you online or maybe i have to go to really fast stores or maybe i don't like the products quite as much or something something but i am going to extra mile for them in the hopes that they will go the extra mile for us so it's not just supporting them just because there's a reason behind it and i want to see them keep up there and i'm not out there supporting brands i don't have expectations from i don't have any brand loyalty to them i would switch in a minute something cheaper comes up i would do that or something more convenient something like but if i am if i am actually focusing significant money or time or whatever in your business i expect that you would go there and make me proud and not just by making money for yourself but by doing good for the community so for me especially hair products most of the products nine nine percent of the products that i buy are black owned and i'm hoping that i'm doing some good for my community indirectly and i'm really happy to see that the people that i support they acknowledge their blackness they speak on black issues they try to elevate the community and try to give back and so on so i can say that i'm really proud of the brands that i buy from whether it be a odia whether it be curls and potions whether it be sotanicals and that's what i would have liked to see more from shea moisture and from which you do but at the end of the day it is his or was his company to do it as he sees fit it is an interesting tale started out selling parts out of a bag and now he's with 240 million good for him he gave up future profits for a cash lump sum now and at least to me his credibility in the natural hair business world is is damaged so starting another business will be difficult that cash lump sum isn't going to be as profitable as future profits from this company otherwise you can leave a wooden of watered so i don't know what's going to happen next i guess we can see the saddest ongoing but it definitely is another chapter in the book of business product ownership black owned businesses and natural hair companies so that's it thanks for watching most times i'm having fun doing product reviews but when someone happens i want to let you know about it let me know if you've heard about this before and let me know what you think shea moisture not black owned let me know what you think about and let me know if you care let me know if you support black businesses or if you just don't even care let me know in the comments below let's have a discussion let's keep it simple i will see you in the next one bye