 There are lots of different ways that you can use social media to either research clients or dig into the mind of your delegates. Today we're actually going to go back and look at one of the very first platforms that we all use for doing our research, and that's Twitter. Let's take a look. Hey friends, it's Leanne, and while I use LinkedIn predominantly for my social media content, I also use Twitter not only to distribute my content, my blog posts and vlogs, but also to do some research on people I want to get to know better. And you can do this too, whether you're researching for new clients or even trying to engage better with your delegation and with other like-minded associations. So today we're going to look at how we can use Twitter to optimize our research, save some time, and really hone our focus on different things that we want to research using this tool. Here we go. Tip number one, use a social media management tool to help organize your Twitter research. Now there are a number of tools out there. One of the more popular ones is Tweetdeck. I personally use Hootsuite, and what Hootsuite allows me to do is organize my research into folders or streams. And then you can start plunking things into these different streams so that when you open up your Twitter feed on Hootsuite, all of the tweets that you're looking for and have a focus on are all in one place. And you don't have to go searching Twitter each and every time you open up your profile. So find a social media management tool that works for you and start creating folders and streams on the things that you want to focus on. Tip number two, decide who it is that you want to follow. If you're looking for people or organizations in particular, decide who it is that you really want to tap into, and again, create a folder or stream so that every time that they tweet, you're able to find that information in one place versus having to search Twitter verse for all of these individuals. Tip number three, identify hashtags that you want to follow. Now these are the subject lines, or you've seen a number of them in our industry, be it hashtag event profs, hashtag associations, or even an event name like hashtag PCMA CIC19. If you want to follow these subjects or these topics, again, you can create a folder or a stream in your social media management tool so that you're watching the conversation in the dialogue as it pertains to that topic. Now if you're looking for different hashtags that we use in the meetings and events industry, I did a video about hashtags not too too long ago and you can find a link for that video in the description for this one as well. Tip number four and the most critical part of this process, schedule time to take a look at the tweets. You're going to invest a bit of time to set things up, find out what it is you're wanting to research, but now you need to take some dedicated time each week or every two weeks and look at what people are tweeting. And that leads us into tip number five in doing something with this research that you've collected. Maybe you're looking to do some social selling to these potential clients or to your existing clients with the Intel that you've collected on their Twitterverse. So make sure you put that in action. Same if you're following hashtags, make sure you follow up on some of those dialogues and conversations that they're having and contribute using your own Twitter handle. Now those are my five quick tips, but I'd like to know how you best use Twitter as a research tool in the meetings and events industry. Will you share your experiences with the community below this video? While Twitter is one way that you can create a social selling strategy, it certainly isn't the only platform. And I'm going to be speaking about social selling and inbound marketing at next month's upcoming PCMA Canadian Innovation Conference in Quebec City. My topic is called re-imagine your marketing and it's just that. It's about using these tools to re-imagine how we reach out to people and how we engage with our clients and prospects. I hope you'll join me in Quebec City. If not, I encourage you to follow me here on LinkedIn or on my YouTube channel where you can find all my two minute tip Tuesday videos. Thanks for watching everyone. Have a great week. Bye now.