 So we're here at the NXP here at Mobile World Congress. So hello, so who are you? Martin Humphries, hello. And here you have a big Amazon Echo? That's right, yeah, we're one of the partners on Echo and basically what is happening with the world of voice and voice control. We've been doing a lot of work over the last year or two supporting that with our arm processes. We have an entire range of IMX processes and today we can actually use the arm processes to actually run voice algorithms or that can be done on internal DSPs. So we're really supporting all the efforts that Amazon's doing with Alexa. We're actually in one of our products on IMX6 is in the Alexa tap. So you've seen that from Amazon and that's something that we're doing. In addition to Amazon, obviously there's other ecosystems for voice control and the IMX processor range is really good for all of that. We're also working very closely with Google and Google Things, there was an announcement a few months ago just prior to the Consumer Electronics show and we're working with Google on platforms for voice control for them as well. So IMX is really big for that. So what's the challenge to make voice control work? And how is IMX perfect for that? Is it on Cortex A9, right, the IMX6? Yeah, so today we use IMX6, uses Cortex A9. We use a multi-core processor, typically a quad processor for that. So we're able to run the different speech algorithms on multi-core, multi-threading. So that's a big advantage for what we're doing with ARM. We're also, we have voice solutions on IMX7. That's actually a dual core A7 processor from ARM and that gives you a very low power capability as well. And then the new generation of IMX8 processors will be using A53s and A35s and A72s. So between from IMX6 through IMX7 into IMX8, we really have the full range of ARM processors. And a lot of this really comes down to sort of high performance, multi-threading capability, and running those type of algorithms. So when did you announce IMX8 and when is it coming? So there's been, there's a whole family of IMX8 coming out. The first one, the first two have already been announced. That was the, what we call the IMX8 QuadMax family. And that's a very high performance automotive type product, but also for heavy industrial as well. Back at Consumer Electronics Show, we announced the IMX8M, which is for media. And this is a family of products that does high performance video, high performance audio, and also voice control systems. So they are, they're both announced and then there's another announcement that will be happening in a few weeks, actually at Embedded World. And I can't really talk more about that, but that will round out the family. So what we've been able to do with the IMX8 family is move right the way from the high performance automotive through industrial right into the consumer world as well. So this whole work and the expertise that Freescale brings to NXP is there's a lot of knowledge in how to really use those chips and real products and it's stable, it really works. Yeah, so one of the big advantages, right, is the fact that we have a massive ecosystem of partners for IMX, I mean built up over many years. And I think it's probably probable that we're the widest seller of APs worldwide, tens of thousands of customers used in the IMX family across all these different applications. The thing that's really important about what we've done is we've actually worked very closely, as I said, with Amazon and Google initially to bring voice. We're also working with HomeKit, we're working with Microsoft as well and Katana. So we're looking at all of the ecosystems of voice, but the key is that customers who trust us and have worked with us for many years on applications processes could be making a refrigerator or a coffee machine or controlling some light bulb. And they don't know how to do voice control but they know about what we've done with IMX and we're able to really help them and enable them to bring voice control to everyday products. And so I think we're seeing as one of the trusted companies that can supply not only the applications processor but the software to run on it. A whole ecosystem supported. Yes. Everything just works. Yeah, we basically enable our board partners and make sure that we have everything from the processor to the IO to the software to the firmware. Let's see if some of the examples right here. Are they, some of these devices running now? There's IMX in here, for example, in the Kindle. Yeah, so basically in the Kindle we have the IMX-6 and IMX-7 processors. We've obviously been a big partner for many years with Amazon and I think we've been seen well and trusted in those areas. And voice. It's all about recording the sound, the low latency, transmitting to other parts and going in the cloud and coming back. It needs to be really smooth and fast. Yeah, it's all about, I mean. It needs to feel instant. Right, so basically what we're doing from a voice perspective is obviously the smarts are in the way that we can actually handle whatever voice algorithms come our way, handle them very quickly, efficiently and with a low power, right? Because a lot of these devices really are just waiting for an event. So you have to be able to put them into a low power mode and then be able to quickly turn on the power very rapidly and then be able to process that either locally or basically then push it up to the cloud. And over here it's more like NFC, I think. Maybe that's the NFC. Right, yeah. We're obviously, I think the lead supplier of NFC products as well. So. How is it a great combination to have a free-scale technology come into NFC? Why was it a great position? I think basically when the two companies came together, they both had established markets in their own right. Certainly, if you think about NXP, they had connectivity, they had NFC-type products, they were in again another very wide market trusted brand. The same with free-scale. Free-scale was able to bring applications, processes and microcontrollers and add it together with the NXP microcontrollers to bring I think probably the largest portfolio in the world now for microcontrollers as well. All right, can we see some of the examples that are being used here? So what is shown off over here? Hello. Hi. So what are you showing here? Yeah, what we're showing here is our technology which is new to my native inductive radio and the advantage we have with this technology simply is you can do audio streaming from the left earbud to the right earbud by using this NFMI technology which is 10.56 megahertz which you usually can't do with Bluetooth. So it's synchronized? It is synchronized. Both ears you can do audio streaming, you can do binocular listening, you can do stereo listening, all this kind of things you can do with NFMI technology. And what is the chip, what is inside? The chip, it's a radio. Is it an ARM Cortex M0 something? There is an ARM processor integrated. You have audio blocks in there like audio codec, you have a CoolFlux DSP integrated, you have the NFMI radio in there and you have SPI, ISPC interface, stuff like that. So it goes into all these kinds of products and so it's a mass production? It is the devices in mass production. On the device that we have it's called NXH2280 currently. We have another device which is the NXH22801. This is the latest version that we have with an improved audio processing functionality. So higher audio bandwidth, this functionalizes the device house. Cool, all right. Thanks a lot. It was all? Okay. Thanks, cool. So around here there's some connected cars over there. Will introduce you to the automotive team. So the automotive team is a big deal in the future. Everybody's going to have self-driving cars, right? Absolutely, absolutely. So hi, so who are you? Sorry? Who are you? Hello, my name is Kozmin. I am the technical leader from Linux BSP team Romania and I'm working in the automotive department for Platform Live, Blue Box, Tree Runner, and Idotomy 6. So right here you have a 64-bit arm. It's a Cortex A72 53. This version of board is a heterogeneous board. We have two boards, in fact, two SSCs connected via PSA Express. One is automotive certified and has four A53 cores and one M4 core for the real-time part. And the other one is the landscape second which has eight 57 cores. Eight 57 cores. Yeah, eight 57 cores. All right. And you do all kinds of software solutions, some everything that's needed for self-driving cars. Yes. Everything works on it? Yeah, it works perfectly because if you have the tool chain and also the proper operating system, you can put over it open standards like OpenCL, OpenCV, or OpenMPI. All right, cool. So how soon can we buy a self-driving car with this technology inside? We hope as soon as possible. Right soon, right next year. We hope. We'll see. All right, thanks a lot. And there's lots of chips over here being used for the car industry, right? If I go around here. That's one level, all the grays can come out. You look at all these chips right here. So now we'll talk about that. So, can you repeat the book? You'll be the one by the table. Yes. Very good. Shit. Can you talk about the chips that are being provided right here for the car industry? There are a... Hi, sorry. Yeah, these are a lot of chips for the automotive industry. So these are these arm processors? Different categories here in different corners of the demonstrator. So this one is the security, whether we are kind of... Security, yeah. This is the security area where we have the 4 plus 1 security scheme. Basically, 4 plus 1 means we are adding four layers of security to secure the vehicle. Level 1 would be to actually secure the outside, the gates, the interfaces. Level 2 would be secure the gateway. So the electronics that are in the processing within the car, then network security within the vehicle is very important. And then also secure the microcontrollers. And the plus 1 is basically the car access. It's very important. All the cars are getting connected to the internet, but it's not going to be secure, right? Well, they are secure. Yeah. Well, they are... Is it secure already? Yeah, of course, there's already security measures taken by this solution already in cars. Well, I cannot say, but let's say for sure the industry is looking into that. And there's a lot of things ongoing of how to protect and what to protect. And I think our scheme for protection is within these four layers. And what do we do now on the other side over here? Right here is... An X piece V2X chipset. What is a V2X? Is it arm? This is a V2X chipset for vehicle and vehicle infrastructure communications. As well as radars here. Yeah, the V2X chipset is basically the technology that you need to... that cars will actually interact with each other and with the infrastructure. Is it the arm? Arm cord next to it? I'm not sure about the... I must say it. No problem. And over here, another whole bunch of chips. And this is... So you're from a arm? No, it's arm devices. This is audio? Yeah, we have our audio chipsets here. Mercury as a mode is not known to us or... No, it's not known to us. Yeah. Cool, and then we have over here some last over here. So that's the car. Sorry, I need to take over. Thank you.