 Welcome back, now Coca-Cola's iconic brand Maaza which recently celebrated 40 years in India has come up with this new ad campaign, it's based on the proposition Lalachvaram maaza hennaam. Now after the earlier Har Maasam arm campaign, the brand is clearly attempting to forge this deeper connect with mango lovers through this ad as well which has been doing the rounds on your TV screens of late. It features Varun Dhawan in this double roll, the brand is once again banking on that trademark slapstick comedy format, Suresh Iriyath from Eeksaurus is breaking it down for us. Feel, you know since they have got such a great good actor like Varun in the film, probably they should look at you know capitalizing on that little more, I mean using him more as an actor rather than you know just to me it looked a little half baked as an attempt you know using the celebrity as you know a double roll and having a interaction between them. I think maaza has been using this analogy of real mangoes versus maaza for some time and they had much interesting and quite spontaneous and natural premises. This somehow didn't work for me like that, it just looked a little forced for me. Recall value is based on if people like Varun and they follow Varun then they will remember the ad. The ad doesn't have anything inherent within that that is unique in that sense.