Questions: 1:57 - How to inspire yourself and others around you? How did you find out what you want to do in life? 5:45 - What would you say to younger yourself (at the beginning of your career as a designer) is the most important in the designer's life and work? 7:22 - What are the three most important skills needed for an excellent art director? 11:06 - Please, name 3 sites, projects or persones which inspire you the most. 14:49 - …Anyhow, do you feel any pressure that you might be an ispiration for someone… 17:06 - Do you see any difference between some design position in creative agency and designer in design-oriented companies (such as Spotify or Evernote, for example)? 19:30 - Why do you work in Spotify and prefer to work on one big project instead of many different tasks? 20:42 - What was the biggest challenge in your career so far? 22:58 - … When you say that it was in your focus, you mean all the time since the beginning you want to be famous and work as hard as you can or it was two separate things all the time?… 25:39 - Usually people say that behind successful projects are always lots of hard work. Can you call yourself a workaholic? How many hours per week do you work? 30:04 - Do you think that it is important as a designer to take risks during a project? If yes, can you give us an example of that from your experience? 36:36 - How do you decide if a project worth attention? Do you have criteria which influence on your decision to collaborate for a project (good office, company, team or agency, budget, deadlines etc.)? 41:50 - When you work on a project: How do you understand a design is done and you stop improving it? 43:42 - How does your brief look like if you take side projects? 49:18 - Is Semplice profitable? How are you going to develop it further and do you think about switching to it completely? 50:51 - How did you manage to connect with big clients such as BMW, Google, Wacom, Sony? 53:37 - Tell us a story about Wacom. How come that such beautiful design has been transformed into something… ehm… what we see right now? 59:58 - Could you give a little bit more info about what are you going to do next after leaving Spotify? 1:01:10 - Can you tell more about “Les Avignons”? What this team is for and what are you doing together? 1:02:51 - Do you speak about the same topics from a conference to conference? If so, how does it feel to speak about the same things? 1:05:35 - Let's imagine, you are invited to an awesome design conference in Russia, are you going?