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TD Bank - Checking Check-Up

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Published on Apr 2, 2012

With all the new banking regulations finding a place to stash your money so you get the most bang for your buck could be a hassle. TD Bank needed to reach its customers and prospects with a message that clarified the confusion and lead viewers to choose TD Bank.

To aid the audience McHenry Creative crafted a "checking Check up" campaign on You Tube. The "Check up" campaign came complete with a doctor to walk you through the maze of information and prescriptions diagnosing the situations.

The McHenry Creative Team collaborated on the script with TD Bank's Social Media and Corporate Communication teams and designed a virtual HD environment that allowed our doctor to easily traverse between the maze of prescriptions while entertaining and educating the audience.

Checking Check Up 101 and 102 are social media successes and spawned a flash mob of dancing "TD Bank" doctors in New York City's Times Square.

go to: http://mchenrycreative.com/

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    • Standard YouTube License

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