 Hey coach, how's it going? My name is Ben Neighbors, and I am the founder of soccer entrepreneur and in today's video, I'm gonna be talking about how to transition everything you do from per hour to per month and this is a very valuable tip that's going to help you attract better players and more committed Families into your Academy and this is a topic. I'm very strong on in my book called the startup soccer Academy and Strategically, I show you how to do that there, but I want to Start to kind of transition the way you think about what you do and this is the thing most parents are Conditioned to think of someone's value by the hour So when they type in Whatever city you live in Private soccer training like they're gonna land on coach up or they're gonna land on maybe your website and They're going to first base you based off what the price is. So let's say it's $50 per hour They're probably gonna wonder why it's 50, you know, what's included and then they're gonna shop around They're gonna start to go and see, you know, what are other trainers doing? What, you know, are they charging cheaper? A lot of parents are Really thinking about how they can get the best possible deal and My philosophy is to take the exact opposite route I don't want to work with people who are shopping to find the best deal. I want people to Be in my Academy. I want to train players Who are serious and I want to be around families who are ultra committed and you can see the difference there I want parents to invest into their son or daughter I don't want them to see what is the best possible deal That's not how we've been able to train so many players and that really attracts The wrong people in your program when you're trying to undercut everybody or offer a service That's too affordable. And so my philosophy is very simple I want to set up a monthly membership Rather than having parents pay by the hour and in my book I go into so much detail about why you should not be charging by the hour when you're Dealing with with parents who are paying you out at the field or they're paying you Even if it's online if it's by the hour, you don't want to do it that way because what you want to do is package together everything that you're providing Within the month and this way when you're training players, you're not having to deal with the Finances and and trying to collect money all the time I mean it becomes very Very hard for you and also it's gonna be hard for the parents when they know they have to pay you every session When they look at you that way of like, oh, well Tommy's only worth $30 an hour So this is what we're gonna pay him and if you ever wanted to increase your fees for training You can never do that And that's just based on what you offer So when I talk about what you offer, I think it's really important to think about You know our players just coming to train with you. Is that all they get like what do they get outside of that? You know, how can you raise the value of? Your program and the way you do that is start thinking creative. You got to be creative about What are things that players want not well not what do you want to provide as a trainer? But what do players need? How are these things going to help the players? How can you add more value to the players that you're training and this is how I know for me? how I've been able to structure everything within my own business here and all the coaches who I help the the coaches who go through our Four-week online course the coaches who I'm talking you over the phone once a week everyone has their academy structure this way to Maximize the value that they're offering to the players and that's also going to simplify the business That they have and turn it into a monthly subscription Rather than parents paying by the hour and this is the thing that really separates the Trainers who I in my opinion do this the right way and the ones who are able to scale their business from the trainers who are always constantly looking for new players because Players are dropping out because there's no committed families families are just coming in they're checking out sessions They're there they might pay for an hour of your time and then move on to the next person I don't want to attract Any client like that into my business and I'm like the same way when I work with coaches I have a minimum commitment that coaches have to work with me if they want my help with their business And I'm the same way with players. I want players to be committed I don't want there to be any headache about you know parents paying or not paying I've already been through all those problems Especially in the beginning stages of my academy because I didn't understand the business and now that I do and now that I can teach it To lots of trainers out there. I know that that is the right way to do this It's the proper way and it's it's the way that's going to help you transition and do this as a full-time business that I know so many coaches who watch this video that this is what they want They want to turn training into a full-time business that they can run independently So if that helps you make sure click the thumbs up button below this video I want to make sure that it's valuable for you and you start implementing this right away Now if you want to learn like the strategic part about how to set up monthly memberships Go ahead and check out my book. There's gonna be a little button that flashes across the screen That'll take you to a page where you can check out my book that I wrote That's going to walk you through how to start and scale your soccer academy I think that's a great resource for you. We've had hundreds of trainers who've already gone through that book They've all seen great results and a lot of these trainers now have quit their jobs and Done this as a full-time business And so I'm so excited for you to read that book go ahead check that out there It's in the first link of the description. It's soccer entrepreneur comm slash book that'll take you to the same page All right, I'll catch you next time