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Published on Sep 24, 2011
This short documentary film was commissioned by Victor Gruen Associates to document Fresno's groundbreaking urban renewal campaign of the 1960s, which led to the construction of the Fulton Mall. The film contains a wealth of rare color footage of Fresno of the 1960s, and paints Fresno as a national model for solving the "urban crisis" of the post-war era. In 1968, the film was screened at the White House for an audience that included First Lady Lady Bird Johnson, as part of her national beautification campaign.