 Hi, I'm Abhishek Kona, or better known as Shaky. I'm an engineer on the parse.com team at Facebook. I'll be talking at Hasgeek's root cons this May about how me and my team rewrote parse.com. Come find out about how we scale a popular developer service to handle 10 times the traffic without disrupting any of our existing users. I'll talk about what worked for us, what did not. Checklists helped us and how scaling is more of a mindset problem than a software problem. See you at root cons.