 now we are going to discuss the process of organising a retail firm now when we will talk about any of the steps of a retail firm starting from the planning step and then after that its organising step so the organisation is very important in this perspective now we will discuss the process which actually helps a proper retail organisation so what are the steps involved in this process let me share it with you one by one so the first point which comes in the process of organising a retail firm the first point is outlining this specific task to be performed in retail distribution channel the way you know that retail distribution channel is in which starting from the manufacturer goes up till the retailer all those distribution channels are present so the first thing we have to do is to outline a specific task to be performed so in that distribution channel the task which we have to perform we have to outline it somewhere we have to bring it in the shape of a draft so that we have the idea of what each person has to do in this distribution channel then after that we move on to the second step what is the second step dividing the task among the channel members and the customers so whatever tasks we have outlined the next part is that you have to divide them into different channel members and different customers when you succeed in doing this then actually you have assigned every person some task all the channel members have assigned some task so that the task can be done properly then we come to the third part of the process that is grouping the retailer's tasks into jobs next part is that the tasks have to assign different jobs how to assign jobs let me share it with you one example when I elaborate this in the upcoming slides the fourth part when you have assigned jobs then you move to classifying jobs so what you have assigned jobs then you classify those jobs on the basis of certain dimensions which are the dimensions we will discuss that now so in the fourth part you actually classify jobs and in the fifth part which is the last part of the process you integrate the positions through an organization chart i.e. a proper organizational chart organizational organogram you develop on the basis of whatever you have identified the tasks and on the basis of those tasks you have identified the roles so starting from the outlining the task till the organizational chart a complete picture of an organization comes to us we will quickly discuss this one by one so the first part we have is the division of tasks into different distribution channels so first we have made an outline of all the tasks and then in different distribution channels some people have seen which distribution member channel will see which task so first if we talk about the retailer in the picture the way in front of you so what task has been assigned to the retailer retailer can perform all or some of the tasks in the distribution channel starting from the buying merchandise to coordination so in the responsibility of the retailer we have assigned this task so actually we have a list of tasks we have to assign the people in the distribution channel they are the retailer they are the manufacturer, wholesaler goes up till the consumer in the responsibility of the retailer in the responsibility of the task I have shared it with you then the manufacturer or wholesaler what task you can assign to them they can take care of few or many functions such as shipping marking merchandise inventory, display, storage research so the task you can assign to the manufacturer or wholesaler then third what channel of distribution that is specialist so they can undertake a particular task that basically can be an agency function can be an accounting function can be a credit function can be an IT-related function can be a buying office function can be a delivery service function so specialist can undertake any particular task and multiple tasks which are relevant to this particular distribution channel which is a member so a consumer can be responsible for delivery for either cash purchases or credit purchases for the self-service let's say sales effort and for the product alteration which we call DIY or do-it-yourself do-it-yourself normally we call DIY so we have assigned different tasks in our stage in our step of the process after that when we move on we have grouped the task into different jobs for example we don't discuss all these details let me pick one of them or two of them for example we had first task display merchandise customer contact gift wrap, customer follow up task is there and different tasks which will be assigned to the job which is a job of sales personnel so we grouped the task and assigned them different jobs in the same way because these different jobs will help us to make the retail organization organogram hierarchy if we talk about any other task first we have entering transaction data handling cash purchases handling credit purchases gift wrapping and so and so so this work can normally do tasks like this if you notice transaction related cash normally the job is assigned to the cashier in the same way second last point because i am giving you just few good examples of grouping tasks into job so we have another example let's say cleaning of the store replacing old fixture with a new fixture or taking care of the store mopping and so and so so if you notice this job will be called janitorial personnel house keeping staff job assigned and if we talk about the last another example which is related to the top management job tasks so personnel management sales forecasting budgeting pricing and coordinating different tasks so this set of tasks which are relevant the job assigned to them that is the people are called management personnel so we have a retail organization so we assign the tasks to them the way i have shared with you 4 different examples similarly when we assign a job then the job is a proper job description defined one example is over the screen which tells you that with this particular job what are your objectives what are your duties what are your responsibilities what are your reports what are your reports to you so we have a basic title as an example after that when we have done this then we classify jobs which is the development of our second last step and organizational chart which is the last so first we classify jobs in 4 ways one of them we follow either we classify job on the basis of functions or we classify jobs on the basis of product diversification or we classify jobs on the basis of geography or we use a combination while classifying our jobs so either it is based on finance function IT function or sales function or product diversification so on this basis we classify jobs and then then we develop a proper organizational chart when we develop organizational chart then this process is complete so starting from the first part in which we outlined the task we downed the list we assigned the job assigned the job assigned the title assigned the job description and then in the last part we made an organizational chart and an organizational graph so that we can identify a proper level of the organization so this process is very important whenever we talk about a retail organization about organizing without that this will not be possible