 So good afternoon word camp people. How are you doing today? Are you tired yet? Are you you're getting some wind now? Are you tired? So my name is Carla Campos. I am best known as a mom entrepreneur I was featured on entrepreneur comm for my Business ideas and all kinds of stuff that I do online. So I'm a lover of ed tech So I'm always in the community just teaching and talking about all things social social media Digital marketing and just having a good time doing it. So we're gonna do something fun today I don't know if you guys saw me with the scoop we do earlier or my son was walking around with it But it had an accident this morning. So it's a little milked. So but I'm still gonna pass it around You touch it if you feel like you want to So before work camp the conference We were having this chat on Twitter with David and a bunch of people speaking and we were making this joke that I think it was Jim Gilbert one of the speakers that were we're gonna come here and do pet camp. So this is this is pet camp guys So it's just a little fun photo contest So you can just take Scooby-Doo or if you don't want to touch him because he's a little milky You can just take a picture of me with it. Don't touch can we all pass him? But you know or you can take a picture with him later, but or here very old And if you take a picture and tweet it to the hashtag WMI a and at social media sass Which is me on Twitter you can win two tickets to? What was known as Florida social con but will be now the social tech live conference, which is happening here in July and Tickets are worth 150 so you could win two and If you don't win the tickets I have other stuff I have lots of stuff some Stylus laser pointers you guys can blind other speakers not me and I have a five USB charger for the car from our friends at superior automotive So just stuff You could win We're playing with the dirty Scooby-Doo if you if you're brave if not just you know here he is again and then I have USB bracelets Some USB bracelet, okay So just some fun stuff if anyone wondered what the what the Scooby-Doo was about and there's Jim actually that's who started the pet camp Okay So this is one of my favorite quotes. I'm having a startup is like jumping off a cliff and building a plane on the way down Right because when you create a company that's just starting out So many things happen in between you have a plan you create a business plan you think yeah, this is I'm going I'm going all of a sudden all these things are happening And it feels like you're falling it down a cliff and you literally have to build things to save yourself So what is a startup? I know you probably hear this term just being thrown around everywhere, right? And what what is it different than a regular business? so a startup is a company in the early stages of operation and it's designed to grow fast and If you've never heard the term before it's called scalability. So the ability to grow fast They have a product or service they can sell it to a large market So I always talk about uber which is a very popular app as you know and they service a large market They service people who need rides who don't have rides or maybe they do have rides But they're going somewhere where there's a lot of traffic congestion and there's no parking and I'm sure everybody here Who has used uber here? Okay, so everybody knows where I don't have to explain it And I'm here gonna share some startup terminology because today We're gonna be talking about the minimum viable product and that is just the product that you need To show something that works and this is what we're talking about today's using wordpress to show a minimum viable product A product which has just enough features to gather validated learning about the product and here we have again scalability And I'll have this presentation available to you through the word Camp Miami website and you can click on the link to learn some more terms of startups if you're already not familiar with them Because I'm not I don't know you so I don't know how far you're into the startup scene So I'm gonna tell you about my startup story so back in about 2005 or so I was working regular job, right and I Wanted to grow but I was pretty much I was an entry level But I was in the middle and there was just no space to grow right so I'm like oh man I was in college as well, and I was just learning about business ideas, etc So I saw Craig Newman Craig Newmark who is the founder of Craigslist and I'm like I want to be like that guy Right, I'm gonna build my own Craigslist, but how the heck do I do that? I don't know how to code I don't know how to do anything. How do I build the website? So I went online and I looked up How do I build the website right and when you do that? They don't tell you like Specifics about it. They just tell you how to build maybe like a five regular page website where it's just you know information It's not something that functions out of the box and does like you know amazing things so So there so I wanted to be like Craig Newmark and You guys we should tweet at him Say hi Craig. We're talking about you See if he answers sometimes they do So I found something called Joomla, okay, and we're here talking about word for us But when I went searching for something to build this new idea. I found Joomla, okay, so That's what happened So as time progressed right Joomla was cool But every time I went online and I spoke to bloggers and I was learning about SEO I was learning about blogging. I was learning of all things web and social media They were all just talking about WordPress WordPress WordPress, right? I was like the not cool kid because I'm on Joomla. So I'm like, let me see what what this WordPress is about So I went on WordPress and I'm talking to them and they're all talking about SEO and gets blogging So if you see a need you feel a need right and that should be the startup culture manifesto If it's not already So I saw a need right all these bloggers needed a place to guest blog so I took gig logo from a classified ad wannabe and On Joomla and I turned it into a guest blogging platform on WordPress And we're back to the startup terminology pivot time So pivot means taking a business idea and just going a different direction with it changing it If you see a need if you have this business idea, but it's not working We take it somewhere else where you see a need So that's what I did I'm sure who who here has a website on WordPress already I'm sure I knew a lot of you would So these are some businesses that are on WordPress. We have the Tribune Media Group Sony music and we have something called Bata, which is a footwear accessory manufacturing So that's e-commerce websites So I'm showing you this Because just to show you some of the kind of things that you can do with WordPress That is just not blog related because a lot of people think WordPress equals blog WordPress equals blog They don't know about the functionality. I'm not saying you guys They don't know about the functionalities of WordPress to create other things that are not blogs So WordPress features We have user management registration menus search seo Custom objects blog customer themes Etc. All right. Okay, so I wanted to talk to you about User-generated content of like multi site and guest posts and you can check this later But these features are things that if you have a business idea You can build into your WordPress website to create this startup that does something more than a blog Okay, um for the multi site if you go to the um sun sentinel website They're using WordPress multi site as a blog For their sun sentinel Newspaper website and that people are creating content on their website and they're I'm sure they're selling ad space or selling Whatever services they're selling using WordPress and user-generated content WooCommerce online shops Right buddy press online community social network You can create other things just not social network And I spoke to the guys at live ninja, which is my case study today And they started using um body press and they told me that you can actually build an uber like Sort of website with body press and who didn't know that here about body press. Okay So why WordPress for startups? So I was walking around Town all the way in the windwood. I was all over the co-working spaces talking to all kinds of developers And I was like why would you use WordPress to start your startup rather than develop it right? Native code it yourself Like why would you just use WordPress? So the answer is that it's easy right to use out of the box. It's quick to launch And they use it for marketing Right because if you even um, who knows who here knows what buffer is buffer app So buffer app has a blog on tumblr actually not WordPress But that's how they get the word out of what they're doing using a marketing Blog that's separate from their actual software that they create And marketing is the key To a successful startup. I have been to so many startup weekends and to to so many startup type of events And They have amazing great ideas, but they never launched they never pick up why because those people don't know marketing So the idea is there, but guess what's going to happen somebody who knows marketing is going to go to the event I said, oh, what a great idea, right? Let me let me plug it in. Let me get a wordpress site up Let me market the crap out of it and guess who's famous now and guess who's rich the marketer, right? But the marketer never gets that respect Just an FYI Did you guys know that group on started on wordpress? Okay, so group on started on wordpress and actually the founder said that it was ghetto Right, I don't like to use that word, but it started as a ghetto blog You know, they just did what you know, they wanted to show what their idea was they wanted to have a product When you have investors looking at a product and you're competing with thousands of people with ideas Guess where they're going to go and invest their money with someone who has something that works Or they can show an idea and look at group on now, right? Who doesn't know about group on here So live ninja is a local startup And they started on wordpress. They're still on wordpress for their marketing But their software is video chat and they have I think that they bring Like these stations to conferences like this where you can actually video shot them chat And you don't have to own the software yourself Like they can have a station like this and you can video chat with people all over the world remotely wherever they have these stations but they started as a Let's see like a community where you can actually Sell your service. So say I'm a professor, right and I want to teach people wordpress I would have gone on live ninja the original version And I would have signed up as a professor or instructor And then other people who want to learn would sign up on the other end and this was all done on wordpress except for the The video chat part which was a different software which was able to connect with wordpress. So, you know, there's always that You can use wordpress, but um use outside scripts to connect together to make something else So they've moved now. So they're no longer just Like a communications platform and they were using bodypress To power their website So when I interviewed Emilio who is one of the founders of live ninja, he told me these are some of the wordpress plugins that they're using So I don't know if you guys are familiar with them Advanced custom fields gravity forms and body press So this is how they got started. They have They're extremely successful on you can actually go and meet with them if you want just to talk to them about How they got started their idea, etc They're in windwood and they have waffle wednesday every wednesday You could just go there like a great networking event for people who just want to connect with people in the startup community If you haven't been there, he's like I I've been there So and always a concern with starting a wordpress Startup is what about security, right? Everybody's always talking about security But the 60 million people on wordpress are fine, right? They're they're doing okay. They're dealing with it They're doing the best they can And Amelia from live ninja says they have not had a problem that they couldn't solve by by going to mark daquis And I pronounce names terribly. So please I'm gonna have to talk to him later and be like, how do you pronounce your name? But Okay, well, I'm still gonna probably say it terribly, but you say it lovely so All he did was go to his website and read some of the security articles and they were fine They are a little bit more advanced developers I don't know what you guys are here if you're developers marketeers or where you're at in your wordpress But nothing he couldn't solve just going by Mark's um articles and I guess I am avoiding saying his last name I'm not gonna say so this is just live ninjas contact information So if you want to talk to them about How they got started these will be a really good mentors To really get you launched in a startup Because it takes more time than a 30 minute presentation. You know, I'm just trying to give you The ideas of what you can do with wordpress But if you talk to them, they're open on wednesdays and they'll tell you all about their journey as a startup So that's just me and pata your favorite word camp pirate having fun at waffle wednesday So it's a fun place to be just emphasizing So a lot of people also ask if a startup should be an app Most people think that it should be an app And that's just not true It can be a website as long as you're working on an idea that's You know helping a cause it doesn't have to be an app So and if your company is not an app an app can be useful in marketing and customer acquisition So what happens sometimes is people think that oh, I have an app right and it shows my company information I'm sit. I'm going to be a millionaire But what people don't understand is that people don't download apps on their phone to find out about your your company information You know, if you think about why you download apps, it's one they serve a purpose for you or there's something fun about it And there's these um app creators or for non coders that you see all over the web But they just pretty much take what's on your website and put it Who's going to download that, you know, and they try to sell you this But that's not how it works, you know people download apps because it's going to be a service to themselves So You can also impress the investors with a working app if you've ever been to a hackathon or any of these places where Your app can be discovered like live ninja. They told me they went they found an event a hackathon type event or an investor pitch On twitter and then um, they just talked to them They went to pitch and boom somebody invested in their company because they had a working application They had a working something compared to everyone else. We just showed up with an idea Some people shop and say, oh, we have an app, right? They put up Um a landing page they get people to sign up. Well, yeah, look, we have this software nothing is built But they're not going to tell you that right So what is an investor going to go after something that works? And this is why we suggest wordpress to have something to show and live ninja is one of those companies That shows it works and they're successful on wordpress. So Some people don't even have landing pages Some people just have social media networks and they're trying to sell you software But they're such good sales people. So, you know, again those marketing skills are so important in that launch That they will sell you software that does not exist Okay, so who isn't on mobile these days? I don't know. That's like I think that's a hard question. Everyone's on mobile Maybe people overseas Anyway, so we have wordpress, right and we want to create something and make it into an app Apppressor because who has heard of apppressor? So apppressor will take your wordpress website and turn it into an app So like we talked about before if your wordpress website has functionality that can be valuable to a user So that they can actually download the app Then please use apppressor But if you're you're just pulling in your website information into an app You're not going to get as many downloads because it's not useful to the customer really I mean if I want to see your events. I don't need to take up space on my phone That's for my pictures and my kids and my family right like why am I going to download your app? So but if your app does something That um is amazing and I want to actually download with wordpress functionality then apppressor is one of these Function software you can use to take your wordpress website into a app So Why is apppressor different? well, it can actually take Wordpress functionality that is not available in these other app creators and put it into an app So like I said live ninjas said that they can if take a Wordpress website use apppressor and turn it into an uber type app Okay, that they wouldn't see it being difficult But again, that's a little bit more experience and you have to kind of look into it more But it's not difficult to do so And the contact that apppressor is brian meslin her nerve or i'm bad at these web dev studios I'm terrible at the names tell yeah really bad anyway so Um, did you guys know that facebook was first a hybrid app that they were not a native app in the beginning So when you get this presentation, you can click on the facebook app And you can learn more about How you know what they did and what went wrong so So hybrid apps apps that are created using more than one software method So it's not just created in the native Mobile app platform like the ios or android system. It's created with something like apppressor So i'm just giving you this information so that You know, it's giving you an idea that you can use it It's not like a bad idea or it's perfect for launching an m m bp You know a product that you can show investors a product that you can show people And something that works which is what most people look at all these hackathons are all these investor pitches something that works So why are you people still here? Shouldn't you be working on your startup ideas? so Let's see. Maybe I have here a hundred free responsive WordPress business themes So you guys could just click on them Um, if you already have like premium WordPress themes that you're using you can use that But I just share that link with you just in case you need Something to get you started or if you know someone who needs to get started There's a hundred responsive WordPress business themes and responsive, of course is the way to go So you don't have to worry about mobile development or anything And you probably already knew that. Oh, is that my family? Am I using my family to get you guys to take pictures of me and Scooby-Doo? Yes, I am. Yes. I am. Okay So anyway, um, that's just for fun. I'm not going to force you to take pictures with me But if you want to you can stop by later and you know take a photo with me and we can tweet that and So if you really need to consult with someone to lead you from start to the end of a development Uh starting a startup. You can talk to David Bissett. That's his specialty He can actually give you great consulting on startup work Startups at WordPress And this is Jackie. He managed. I don't know if you guys know her or not. She um So, um, she is no longer with us. So every time I do a presentation at word camp, I just put a photo so And that is it. You guys have questions. I think I did it really fast, but No Any questions Any suggestions for other people here? Um, she died Yeah, yeah That's how I got involved with the word press groups too. They're dragging so Anyone else any questions any suggestions for other people people would start up Experience I'm going to give it to David. He's going to put it on the word camp website And if not, I'll have it on a slideshare as well I will tweet it. Yes. Okay I'm a social media sass. So if you want, I'm going to tweet it. You just look for social media sass Anyone else Does anyone here have startup ideas or don't tell me them don't tell anyone else but Only the people you trust but Some questions you can stop by later and just kind of talk to me No, well that is all for today then Thank you