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Published on Jul 15, 2011
Tina Rosenberg, author of "Join the Club" spoke at Google's New York office about how creative social entrepreneurs have used positive peer pressure to accomplish goals such as reducing teen smoking, making people healthier, toppling dictators and fighting terrorism. She is the author of Join the Club: How Peer Pressure Can Transform the World and a winner of the the Pulitzer Prize and National Book Award. A longtime writer for the New York Times, she now is co-writer of an online column called Fixes, about solutions to social problems.