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Published on Jan 15, 2018
Sustainable Brands, London, November 4th, 2014
Simon and Maria’s book, Holonomics: Business Where People and Planet Matter, describes a new way of thinking that teaches business leaders how to adapt in innovative ways. To fully know the world, nature, people and phenomena, the book argues, we need to use four ways of knowing – thinking, feeling, sensing and intuition.
We also have to ensure that the five universal human values of peace, love, truth, right-action and non-violence are genuinely present in each part of our organizations, ecosystems, and most of all, ourselves. By expanding our view accordingly, Simon and Maria will claim, we can come to realize that brands are not a thing to be known or controlled. They are a magnificent, mysterious odyssey to be experienced.
We therefore need to shift from measuring economic brand value to holonomic brand value. This talk will explain how to apply holonomic thinking to both business and brand strategy, while exploring the nature and essence of truly authentic brands.
The new book Customer Experiences with Soul introduces a new tool, ‘the holonomic circle’, which provides a framework for designers, entrepreneurs, leaders and in fact people across whole organisations to explore together the quality of experience in all its dimensions. To find out more, please see this two-page handout: https://www.slideshare.net/Holonomics...