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Uploaded on Oct 20, 2011
Dynamic keynote speech delivered by Simon Anholt at the Opening Session of EuroPCom 2011.
Simon Anholt is an independent policy adviser working with Heads of State and Government and with national or regional administrations to develop and implement strategies for enhanced economic, political and cultural engagement with other countries. As a keynote speaker for EuroPCom 2011 he pointed out what the EU should do to regain its communication 'sense of purpose' in the 21st century.
EuroPCom gathers communication managers and senior experts of local, regional, national and European authorities to share their strategic insights and practical experiences in actual communication challenges.
The ambition of EuroPCom is to improve public sector communication by
•sharing best practices among public communicators of major European, national, regional and local institutions, about themes such as branding, social media or dialogue with citizens; •stimulating active involvement of decentralised communicators in the communication strategy of the European institutions; •enhancing transfer of professional communication know-how towards all political levels; •facilitating networking among those working in public communication across the EU.
See more on www.europcom.net and on www.cor.europa.eu.