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Why Strategies Fail

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Published on Jan 9, 2012

Why do business strategies fail? After all, a lot of smart, educated, motivated people try hard to make them succeed. In this 30-minute speech, delivered at a conference (sponsored by The IE Group) of Chief Strategy Officers in New York City on December 9, 2011, you will learn some surprising, thought-provoking answers. The speaker is Mark Chussil, Founder and CEO of Advanced Competitive Strategies, Inc., and an internationally recognized expert in competitive strategy.

ACS thanks The IE Group for the conference and the recording. ACS also thanks the following, whose ideas, data, or words show up in the speech: Jay Russo and Paul Schoemaker, authors of the excellent "Decision Traps"; The Wall Street Journal; Fortune.com; and Groucho Marx.

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