 I was a voice actor for about 25 years and I was gluten intolerant so I love baked goods but 20 years ago 15 years ago there was no gluten-free to be found or at least any good gluten-free baked goods to be found so you know I always love baking so I would just take recipes that I loved started with a banana chocolate banana bread recipe of a friend that was so unhealthy I mean it had like two sticks of butter two cups of sugar I was like whoa and I modified it oh I know right I mean it's delicious for sure right that's why I took the recipe and I just modified it over dozens and dozens of times trying to get it as healthy as possible but keeping that deliciousness so that you couldn't tell the difference took two sticks of butter down to three tablespoons of coconut oil took the flour from white flour to almond flour and rice flour and when was this how many years ago was this this was about 15 years ago okay so at that point like almond flour is not as good as it is now it was okay yeah almond and rice flour were okay yep and then I took yeah I took the sugar down to three tablespoons of sugar from two cups by letting the bananas ripen really well and I called it been antsy bread and I sold it at the farmers market and that's kind of how phone nuts was born didn't think anybody would buy the loaf through some of the batter into the donut mold called them phone nuts and that was it flew off the shelves so you were solely at the farmers market that's it just at the farmers market so let me get the straight banana bread first and then while still at the farmers market you started incorporating that into phonuts as well right yeah I didn't think anybody would buy the whole loaf of bread the banana bread loaf for me so I put it in donut pans and called them phone nuts and sold them for a couple bucks people could have the option I put out samplers and they fool in the pouring rain flew off the shelves like 65 loaves in a couple hours and a friend of mine at the time came by and she was a pastry chef she fell in love with the phone nuts she quit her job as a pastry chef we opened up phone nuts and I started formulating a bunch more recipes gluten-free and so that's how it was born since then she stepped out and my husband has stepped in I just opened this and it smells amazing what was the moment for you when you said okay the farmers markets going really well we're on to something it's time to do like a retail strategy it was that day when my friend came to see him the very first farmers market she was texting me saying I'm gonna come and see you she was with her boyfriend who was a fine dining executive chef they were both fine dining executive chefs I said don't even bother coming I have nothing left and went by the time she got there I had two phone that's left her boyfriend of the times idea was like you guys need to open a phone at shop but okay and that was it I did the farmers market a couple more times we found a space and that's when phone us was born what was the first space the one on Beverly yeah it was that West third yep so you've been there the entire time we've been there the whole time ten years okay okay ten years ago and at that point did you feel early to the market like really we were the first gourmet donut shop in LA and we're one of very few gluten-free bakeries in LA there there aren't very there's a maybe three couple more now yeah but you dedicated yeah dedicated gluten-free bakery and I know at some point you guys run out like yes we do so we used to go every morning because my wife would like we have to go early right like before running before the hike after the hike because after the hike they're right it's unpredictable yeah