 Sam and Vikram know their job better than anybody else does, and it's not for me to say whether it's on point or no. But having said that, I just think that the growth of internet in the last one year, given the disruption in the data world that we are seeing, with 170 million subs being added, I think YouTube has grown by 9x. The data consumption has grown by 3 to 4x or even more. I think this is going to definitely shake up the market in terms of where advertisers will need to now start spending money. It's great news for us as book my show, we're an entertainment media online company. It's just not ticketing, we do a lot more. And so for some of this money to move in this direction, we would also be beneficiaries of that. But I think it has to move. And worldwide I think there's a mandate by a lot of companies to spend 25% of their annual budgets on digital because you can target the consumer, there is metrics, there is data, there is no spillage. And it's real time. So you can pull or double down, pull back or double down when you want and if you want. Unlike traditional media that once you shoot the bullet, it's gone and you can't take it back. Whether it's television or newsprint. So I think with the advent of digital and the way it's penetrating into the country and if it's going to cater to the next 400, 500 million people in the next two to three years, somebody's got to wake up and spell the coffee. I'm no authority on giving messages, but I just think that the world that I come from is very different from the world that I was addressing today. These are brand leads and brand heads. These are marketeers, they are agency guys, AORs and I think they understand this world better than anybody else does. I think my only message was how to give them a little insight into how e-commerce works and the internet world works through as many anecdotes of make it as anecdotal, make it as personal, so that they can level with me and at least be, you know, that they can connect at some point because at the end of the day, you know, if there's no human story behind, you don't end up connecting with people well. And therefore my job was only to talk about our story. I'm no authority on the sector and certainly not the sector that they deal with, but it's a nice interaction because I could feel that they could level with me and I could, and that's the true test of a great message.