 This is Jonathan and welcome to this case study. In this case study, we're going to show you how we made our client 10K with $600 in ad spend using Facebook and Instagram ads alone. Okay, let's get right into it. So what you can expect from this video, this video is a bit long, so I don't want to waste anybody's time. I want you to like learn something as well, but like potentially gain some value from it, right? Number one, there'll be no hype. So we're going to show you actual stats in our Facebook business manager and see some of the things that we did that you could potentially be using in your own business as well. Okay, number two would be we're not going to waste anybody's time. So if you're a business owner, for example, you're not committed or you're not interested in scaling your business, then you can hop off this video as well. Okay, number three, we're going to provide you actionable steps on what you could do using the strategies that we've kind of be teaching in this video as well. So if you want to just take notes, yeah, you can just go ahead. Okay, so this is the client that we ran for the base in Singapore. So in terms of like market size and market saturation, it's very difficult to run profitable campaigns in Singapore. But then again, using this method, it's able to do anywhere. We were able to achieve around 18 rows, which basically return on ad spend, which is basically spend $1 and get 18 back, right? So for example, you scale up that ad set, you spend $1,000 in ad spend, right? You get $18,000 back. That's just how Facebook ads work. It's like magic, right? You get something that works and that's working well and you just scale the ad set out. So for a lot of my international audiences right here, for example, you're based out of Singapore as well. You can expect even better returns than this because there's a lot of market data, there's a lot of people using Facebook. So ability to scale is much, much, much more aggressive, much better, much faster. Yeah. Okay, so just to give you a background like digital marketing and Facebook and Instagram currently, what's going to happen in the next five years? We see is when Google Voice comes out, Alexa and Alexa series, et cetera, et cetera. Internet usage is going to go 80% to mobile usage, right? And when that happens, everybody's going to, when the economy tanks, right, basically everybody's going to pour their money into Facebook and Instagram advertising. The CPMs, which is basically a cost per impression, right? How much do you spend to actually go and get in front of a thousand people, right? So the CPMs are going to go through a roof, right? The cost of advertising to a customer, cost of acquisition is going to go up. So anybody who is not running digital right now, be it what platform it is, right? Google, PPC, Facebook, Instagram, Display Network, et cetera, et cetera. You're really, really losing out because in the future, it's not going to be as cheap as it is right now, okay? Okay. So what businesses usually do now for Facebook and Instagram is that number one, what I see commonly is like they spray and pray, right? They just put something out there and they pray that works, right? There's no qualified leads, right? They go just watch a YouTube video showing how to set up an ad and then they think they know how to run Facebook ads and stuff, right? That's number one. Number two is that they are inconsistent customers, right? Some people don't even want to do marketing, right? For example, they put out an ad, right? They think they're getting customers, they think they're getting like $4, $6 leads, right? Are they actually qualified leads or not, right? There's no pixel on their website, meaning a pixel is basically a line of code on a website such that they're able to track customer behavior over and over again, right? People are just spending money and pouring money down the drain by doing and spending money on Facebook ads and stuff. But then if they have no pixel installed, then there is no ability to recapture those customers. They are potentially already interested in your brand, but they have not really expressed, right? They are pre-qualified leads, right? They're not become leads yet, okay? So and then after all this happens, usually what I can see is that they get really, really frustrated. They don't know how to run ads profitably and then they say Facebook ads just don't work. But Facebook is a $40 billion company and so, yeah, they actually do work, yeah. Okay, so let me just give you an example of like what I was scrolling through, right? So like this is just my own personal Instagram and I was scrolling through and I saw this ad and this is like a prime example of what a bad ad is, right? So I blurred out everything so no problem. So I show you like what is a bad ad, right? This is a bad ad. This is what I'm engaging, right? What is the product, right? When I actually read the ad copy and stuff and I saw the photo, I still don't know what they're selling, right? Number three, there's no call to action, right? I'm learning more like there's a CTA, there's a standard one that Facebook gives, but what am I learning more about? I don't even know what the product is, okay? Number four would be there's a bad copy, right? So it starts with imagine this, what if you could and then it's just some things that just error appears, right? So how can you expect your audience to convert on something that you can put out, but the audience doesn't even understand what you're putting out, right? I don't know what the product is, I don't know what you're selling, okay? The next thing is that this is like one of my first few times seeing it, right? Is seeing it, seeing this ad. So I know they're targeting cold traffic, however, they're not in the position to build rapport with me. So how am I supposed to convert on this ad when there's no rapport being built, right? To like connect with the messaging, the context, as well as the ad copy itself, right? So it's basically a business onus, they're putting out ads that literally just throwing money away, right? An impression is something you pay for and this is a wasted impression, okay? So I give it the analogy where advertising is like dating, right? So how do you expect someone to marry you on the first date, right? If you come up to someone on the street and then you just say, please give me a thousand dollars, right? That makes no sense, right? How can you expect someone to give you money, literally buy into your brand when you haven't built any relationship, right? That's what I see a lot of people are doing with these type of ads. They just throw things out there and they expect it to stick, right? That's not going to work. That's not how even like advertising in the digital space is just like dating, okay? So like the current sales process that is broken, right? That a lot of people and business owners and like potential clients that I meet with do is that, okay, they're good. They're going digital, they're going Facebook, Instagram, they're buying PPC. They're putting out content, right? Some of them, okay? Then it leads, the lead that they generate, right? Then they bring them into the sales process, right? So for example, they've already captured the lead, right? Or brought them to a web page and stuff, right? So it's basically saying, dear Mr. Customer here, okay? So we brought you this web page, are you interested, right? They come to the page, they see, see, look, look and then they just leave the page, okay? So when that happens, move on to part three. This becomes a very unreliable customer acquisition phase because what happens is just all these people come to the page, they leave, they don't convert and that's about it, right? It's like window shopping, right? You go to someone's store, you look at someone's handbag and stuff and then you look at it and then you kind of say, it's nice but I won't buy it and then you just walk away and that store owner is never able to recapture those customers again. You're never able to build rapport with your brand and you're not able to sell product, right? You're not able to move and convert, okay? So like why is it previously, it's an unreliable customer acquisition method and the ad spend is unreliable, you're not profitable. So if you have no cash flow, you cannot scale your business, right? Okay. So basically the maximum profit like system, right, is that you have great, okay? This is like just minimum, right? On your ad copy itself, your audience segmentation, your ad copy itself, your offer is enticing as well as your testing, you are rapidly, rapidly and aggressively split testing everything to see what works, right? So you're able to scale up your winning ad sets as well as kill your ad sets that are unprofitable, okay? When that happens, you put that together with the power of the pixel tracking, right? So you're able to really follow these customers or potential customers of yours and you're able to retarget them all over the internet, okay? What this really happens, right, is you're able to really lower your cost of CPMs. So like I said previously, the cost for 1000 impressions, you're able to really recapture people who already have pre-qualified interests with you, right? So then you're able to build rapport with them and then you're able to drastically lower the cost of advertising because they already know you. You're able to build the relationship with them. It's not cold traffic, okay? So what that means also is a definite sale, right? The ability for me to track you on every single action that you input or don't input, right? Literally watching a video like to a certain amount of length, literally I'll show you is literally giving pre-qualified interests to a product that I may potentially sell, right? So every potential lead, right? That shows pre-qualified interests will not become, they will definitely become a customer one day because of the systems that we have put in place, okay? So a lot of the common problems that I've seen, just a summary, just the list down, number one would be like just the most basic things. People don't even have their pixel installed, right? Like I said, pixel is a line of code that tracks customer behavior. You're unable to recapture all these people that have already come onto your website, have done something with your brand, interacted with your brand, and all of this data is so, so powerful. They are really, that's where the money is, the money is in the follow-up, okay? The second thing is spray and pray, right? So people just put out one Facebook ad, right? One Facebook ad, and they expect it to just turn magic, like just make money, right? It doesn't work like that. You need to split tests, right? You need to put out multiple ad copies, test aggressively, test every single placement, right? What we usually do is for every single type of placement, we put a different optimized media, change the ratio, change the copy a bit, right? Change the creative, the placement, and really, really envision what your ideal customer persona is, such that you're able to really target the customer and speak their message, okay? Number three, like I said, no follow-up, right? People who have already indicated to you that they are interested in your product, for example, if you run an e-commerce store, you've really, someone has ad cut, right? You already track the ad cut. Why don't you re-target to those people saying something like, did you forget something in store, right? So there's something like personal messaging that is very, very effective and will really, really improve your conversion, right? A lot of people are leaving money on the table. They have already data, but they can't do anything with that data, okay? So last thing would be cold traffic, right? Like I said previously, people are just targeting to cold traffic. Watch one YouTube video, says I know how to run Facebook ads, and then they spend a bunch of money on Facebook ads, and nothing works, okay? So that's not how it works. You don't always run the cold traffic. If you have an email list, for example, you can upload that. I'll show you that in the next few slides. Last thing would be there's simply no time, right? Facebook is like incredibly, they have an incredibly steep learning curve. Like the business manager seems simple, the UI seems simple, but actually the algorithms change all the time, right? And people don't have time to copyright, right? These business owners, you are busy with the things that you need to do like fulfillment, sales, like things that like meta employee HR, there are a lot of other things. So like Facebook is constantly changing. So these are things that people just simply do not have time to bother with. Okay, so what I mean by like retargeting and stuff, right? So Facebook is actually an incredibly powerful tool. You can come into the business manager and under the audiences tab as you can see here, you can create custom audiences. So people who have visited your website, people who have gone to your app, right? Offline activity, I won't touch on it so much. Engagement, people who have watched your video, 50%, 90%, engage with your Instagram business profile. All of these data points that Facebook collects, right? They collect an incredible massive amount of data. You can use all this data to really retarget people that are already expressed interest in these data points. Okay, so like as previously said, engagement, as you can see here, engagement for example, people who have already watched a video of yours, put it in a lead form, visited your own Facebook page, your own business profile, attended an event of yours, right? So afterwards you can create a custom audience right here. So after you create this custom audience, the Facebook will immediately populate these audiences for you such that you're able to really run at specific personal messaging to these audiences. Make it incredibly profitable, okay? So the process is actually very, very simple, right? For example, if you just install your pixel on your website, you have absolutely no data, really try and get as much data as possible, right? Advertise to co-traffic, get your low CPMs and then pre-qualify your audiences. Once you're doing that, you're really refining audiences. So when you're refining your audiences, right? You're using your custom audiences to really build up different things, right? So for example, 95% of your video, 3,000 people have logged on and seen 95% of my video. So we constantly, what we do is create, look-alike audiences from these custom audiences such that your audiences that you're targeting become much more refined even if you have little data to start with, okay? So refine and then engage. So engage create like obviously engaging at creative things that people actually wanna see, right? Like this ad just now we're showing, it doesn't engage anybody, it doesn't talk to anybody. So obviously video would be a cheaper to run nowadays. However, if you have just a photo, just have something that speaks to your branding and it should be fine. It works well for us as well, okay? So afterwards, refine, engage, sell, repeat this process and you will see tremendous amount of profits. You will see the real power of Facebook ads. Okay, so because you're process-driven, right? You understand what you're doing. You are constantly refining audience. You're able to crush the competition because your competition is all running on co-traffic right now. They're not even running on specified segment, audience segmentation. So what you're doing is really lowering your CPMs and really increasing your rapport with your customers, okay? You'll be able to potentially see these conversions over like for example, two to three months if you constantly repeat this process, right? People who don't do this, they're literally saying, no, I don't want an additional, I would say like minimum 10K in revenue per month, right? I'm not interested in growing my business. It's really dumbfounding to see why people are not doing this. Okay, so basically how to really dominate your competition, right? You've got these audiences, you're using the system, refining audiences. How do you dominate your competition, okay? What we call in the marketing sphere is called top of mind awareness. Basically, you're able to completely dominate the online space and your customers will only think of you, right? I log on to Facebook, right? So I am scrolling through something, I see an ad. I see an ad there, I watch 95% of my video. For example, I'm the customer, okay? Now you're doing your advertising for your company and now I'm gonna retarget that person on Facebook again, on Instagram again, on Google ads, display network on YouTube. I am everywhere on the internet, right? I may not be able to purchase your product at this point in time, Mr. Customer. But in the future, when I do actually want to purchase this product, I definitely know you are there. I definitely know you are the number one option that I'm gonna go to because I see you all the time. Yeah, so that's basically top of mind awareness. And if people don't believe top of mind awareness works, you can see it in the numbers, right? If you're always like on the top of someone's mind, right? People are not willing to buy now, but they're willing to buy in the future. The money is always in the follow up. Okay, so that's basically how to dominate your competition in the online space. So I'll just summarize my points. Consistently be in front of your customers, right? Even if people who have purchased from you already consistently be in front of them because there's people who have already bought from you are more likely to buy from you again. It's cheaper, right? It's cheaper to target these people again because you have already built a rapport and they trust you, okay? Number two, top of mind awareness, sit before, and number three, you just basically own the internet, right? Between Facebook and Google, they basically own the entire internet. All of the real estate that you can see is basically owned by these two companies, okay? So the case study that we're gonna be going through today, I'll give you some context, right? We are selling a front and offer of around $55 per product. So after these two weeks trial, this $55, right? The customer will be upsold and then we will retarget them using, yeah, of course retargeting, yeah. Then they'll be worth at least around $400 to a $1,500 package. So of course, like the barrier of entry, the friction to the purchase is tremendous because I wouldn't say it's a high ticket product but it's quite high ticket, right? $400 on an e-commerce store is a bit high ticket, okay? So that's basically it. We generated around 10K. It's a small amount with Facebook ads but the reason why I'm showing you as a case study is because I think the ROAS is very good, right? e-commerce is usually like two to three ROAS, what we're seeing, but we managed to achieve 18 ROAS, right? Which is quite unheard of. I've never seen anything so tremendous before, yeah. And the best thing is that it's a fresh ad account, right? So we've never even run ads before. We've never had a pixel installed until our agency took over and installed the pixel. So like these numbers, I just literally the beginning of what is possible, right? We're hoping to scale this ad up to probably a 30, 40K. And in the Singapore market, it's quite saturated but if for example, you're overseas international, you're definitely able to achieve just massive numbers, okay? So now we'll just head over to our Facebook business manager and we'll show you a few stats. So right now I'm in the business manager and I'm just gonna show you a few of the statistics that we've gotten so far from this campaign. So let me just refresh this page. Okay, yeah, so during the time from December 16 all the way to around January 22nd, so give or take around four and a half weeks or so. And so these are the types of numbers that we're getting through this campaign, right? So we spent around $600 right here and we've gotten back around 15K in return. So getting us a ROAS of about 25, right? Which is like absolutely insane for this type of numbers. And so a ROAS basically just means if you put $1 into Facebook ads, you're getting 25 back. So Facebook ads work at scale, meaning if you put in $1,000 for example, then you just get back $25,000, right? The algorithm just works like that. It generally is quite stable in a sense but you have to optimize as you go along. Okay, so let me just show you some of the statistics. It's not very crazy numbers if you really think about it because imagine if you could make so much more, right? So actually give you a bit of context for this client. This client, there's a front-end offer, the $55 mark. So around 20, as you can see here, I think we've got around 90, let me see, around 94 purchases, right? So around 80% of those were on the front-end offer and some people actually just went for the back-end offer immediately. So what I'm really excited about is honestly when like 70 of these people actually buy the $400 to $1,500 product in the next two weeks or so, so in the next two weeks, the $55 package will expire and then we can upsell them on the more expensive high-ticket items, $400 to $1,500 products, which is potentially could be around $60,000 to around $90,000 on Facebook ads alone, right? So as you can see, Facebook ads is a very, very scalable platform if you really know what you're doing, right? So in terms of people have reached around 18,000 people and I guess what I'm really happy about is cost per purchase, right? So imagine we were selling people at $55 products to around like $400 products, right? And if we were getting around $6 to $5 per purchase, which means the profit margins are just insane, right? Not only that, like if there are 93 people who have purchased this product, that's just 94 people, right? It just means that these 17,000 people already know our brand and are very acclimated with us because we have really, really targeted them very, very aggressively. I mean, we've got them around like four frequency, right? So we've shown the ad to each person around four times and we're definitely gonna like scale it up so that it's becoming more profitable. But then again, like we've only spent this amount because I mean, every client has different budgets. So the fact that we can produce this out result and it really gives us leverage to really ask for a bigger budget as well. Yeah, so as you can see here, I mean, people really care about, oh, what's your cost per click? What's your click-through rate, right? It really doesn't matter as you can see, like our stats were very, very average. In terms of what really performed well, let me just show you and get into the ad sets, okay? So I mean, I split into two different campaigns because there were two different audiences so I know who I'm targeting, okay? So in terms of the ad set wise, what I really like to do or what my agency prefers is that we do very, very segmented targeting, right? So meaning, as you can see here, we segment into different placements. We don't just lump all of the placements into one ad set because we feel that the media is not optimized. If you have a phone screen or whatever, it's different from Facebook feed Instagram story. So we really like to optimize the media so the user and the customer has the best user experience, yep. So as you can see, in general, Facebook is more profitable for us than Instagram. But then again, Instagram, we're targeting in general people who are younger so the spending power is a bit different as well. But then again, the ROAS still stays the same and yeah, so we're quite happy about that. So as you can see here, right? We are running till the end Facebook feeds and Instagram feeds that were active. However, the Facebook suggested feed we turned it off after a while, even though it collected sales over the time period and around 66 ROAS, which is a bit insane, right? But then the thing is that the first few days or so when we were testing, instead of Facebook suggested feed was not so profitable. So that's kind of the thought process of how we went about things, yep. Okay, let me just show you, okay. So let me just go into one of the Facebook feeds, right? In terms of split testing and stuff, we do very, very aggressive split testing for our clients, meaning we have to really pump out a lot of different types of creative, different types of ads to see what's working because that's how Facebook ads work, right? If you just find one winning ad set and you scale that, then you become very, very profitable. So that's really what happened in here. You just have to test and see what the market likes, right? Really allow the data to speak to you instead of making decisions based on guessing games, okay? So as you can see here, we didn't know what would happen, but we launched around one, two, three, four, five, six, seven ad sets throughout this placement on Facebook feed. And then we tried different things, different targeting. And then as you can see our relevant scores were around nine to 10, right? It's on a scale of one to 10, meaning how relevant is your ad to the customer that you're portraying to, right? So if you're getting like nine to 10s, actually you're getting 10s at one point, we're really hitting our messaging right on the dot, right? So instead of like keep trying to push and sell, sell, sell, what we really focus on is giving value to our audience and creating and building a relationship, which I think, which is why I think we perform so well on our ad sets, right? So the fact that even though we were running, if I remember correctly at $22 days, spending $22 per day, which is very, very little compared to other companies and stuff, we are still outranking and outbidding them because our creative and our visuals as well as our messaging, we are just on point, right? We really understand the customer persona. Yep, okay. So as you can see here, so as you can see, the first ad here is definitely the most profitable and the rest of them have subsequent sales and stuff. So really find your winner and then just write that wave and then a scale that add budget up, okay? I guess another tip that I can share with you is that I really, yeah, the tip, yeah, basically, I really like Facebook's budget optimization feature. So they recently introduced it, I think, in 2018. You set a budget and then you just allow Facebook to optimize wherever your budget goes instead of manually changing the different types of adsets that you want to put into your campaign, okay? So let me just show you as well what we did on the Instagram side of things. Okay, let me just show you. Give me a second. Okay, so on Instagram feed, we didn't wanna spit test photos at all, okay? We weren't so aggressive because we had one video creative and then we tried different things but we found that in general, my agency likes to just use videos for Instagram because I'm a millionaire as well and I kinda understand from the Instagram experience that people don't like use, like photos won't captivate you, I feel. Like, for example, you scroll on your feed, right? You don't really stop to see a photo unless it's like a super, super amazing photo. So that's why we only used video for Instagram feed. And I mean, it worked very well. You can see CPMs were really good, averaging $5 CPMs and then let's see, yep, so it was the 24 ROAS, yep, for the Instagram side of things, okay? Yep, so that's one of the budgets for one of our look-alike audiences and as you can see, yeah, we spit test into different placements and I guess the last thing I can show you from this campaign is like retarget, right? So, we retargeted people who came to our website so really segment our audience into very, very different pixel events. So, like the 25%, 50% amount of time spent, et cetera, et cetera. And then we lump them into this retarget audience right here. So just now it was a look-alike audience. And in this case, I mean, very different because the audience size is very, very small. So in terms of your CPMs, your CPMs will definitely be higher in terms of what is, how much you're spending to get back these audiences because audiences is so small. It's very, very hyper-targeted. So Facebook generally charges more for that. So as you can see, over the time period, we saw that, I mean, these type of placements weren't working so well. So we definitely just turned it off and killed the unprofitable adsets. But then we just let this Facebook feed run throughout and as you can see, like $5 per purchase. And then we, let's see what statistics. So yeah, like really not bad return on investment here, a 23 ROAS. So in general, like, as you can see, the campaign, this is how we can structure our campaigns. And yeah, we're really happy about this campaign because we spend little money but we got very good returns, right? And the thing is, as time goes by, we understand that also there is more of the data that's coming in through the Pixel. And since then, this was a fresh Pixel, this is literally only the start of what we can do. So if we're able to spend upwards of $1,000 every single month, and I mean, do multiple thousands, then it'll be really, really profitable as well, okay? So you can just imagine what the power of Facebook ads is. Really hoping to scale this account to probably like 100K or something. So what is next? Okay, so number one, you kind of have two options. You can figure these things out of your own and you can potentially waste a lot of company resources and advertising budget, right? Or number two, you can allow us to help you. We can work in tandem with you such that you're ready to, ability to achieve your revenue goals as well as really get the results that you desire, right? Ultimately, businesses are for profit. You want a conversion coming in. You want to see numbers coming in, right? We live in the business manager, so we understand algorithm and stuff and we are really, really able to help you. Okay, so, but thanks to note before, okay? We, OHG Media, my agency, we only work with people who are committed business owners, right? If you're not committed, if you don't want to scale your business, like we don't want to help you as well. We don't want to help people who don't want to help themselves, right? So if we actually take you on as a client, promise we will give our 100% to you. Yep, and we expect you to do the same. Okay, number two, we want to help, okay? So what that means kind of is like, if your pixel doesn't have enough data, right? For example, we understand brand awareness, right? Traffic is important, but ultimately we are focused on conversion and building an automated system for you to generate traffic and results in the long term, right? We're thinking long term for you when we work with you. We do want a short-term relationship and such that it breaks apart and that doesn't make sense for us, right? We want to provide you results that you really desire, okay? So number three would be, we're not magicians as well, okay? So for example, if your pixel, literally from day one, you have no data as well, right? We will communicate that it's an extreme challenge to really, really get the results that you want and that we address the expectations as well. But however, if you have some data to work with and we see that and there's a lot of potential to get a lot of lost revenue coming back, then we definitely communicate that as well, okay? So we will work in tandem with you to really, really maximize profit on your end. Okay, this is also our promise to you. If we feel like we cannot deliver the results that you want, we will not like work with you, right? There's no point for our agency to take on you as a client, as a monthly retainer for you to end the relationship in three months or so and be unhappy with us, right? We don't want that. We want to work a long term. We want to build and scale your business. So let me say again, if we feel we cannot deliver your results, we will not work with you as well. Okay, so that just brings me to my last slide, which is basically the mission of our agency, which is basically to help willing and committed business owners navigate and dominate the online space to scale their businesses through digital marketing. We really, really believe in this mission statement and we know we can dominate the online space because nobody else does top-of-mine awareness like that. Okay, nobody is as aggressive in the retargeting, in the follow-up, in just being engaged with your order. Just staying in front of your customers is so underrated. People keep trying to get new customers, but why not just treat your current customers that are already showing you interest the right way, right? Capture those lost sales and really maximize profit. So I really hope you've enjoyed that case study video of ours. I know it's a bit long, but at least you spend time and at least gain some value from it, right? Really try to implement some of these strategies into your business as well, okay? If you're really interested in working with us, we've attached a button below this video. It goes straight to an equity scheduling call. Basically, you just choose your time slot as well as answer a short question there. So it already allows us to understand some part of your business before we hop onto a call. So to prevent any time wastage at all, okay? Yep, and if we see that you are a good fit for us and that we potentially could really, really help you get the results that you desire, then we'll hop on a call and let's get going, man. Like, let's get things going. Let's start growing your business. Yep, so I thank you so much for your time and I'll see you soon.