 So when I was in retail in the mid-90s, we were doing a lot of data warehousing and analytics and at my non-profit job, we were regular users of business intelligence. So for me it was already in my mindset to use data for predictive purposes and to look at correlations to see how one variable influences another. So in some ways higher education I think is late to come to the game on analytics for both learning and administrative purposes. And so I think as CIOs we have a job where we need to train our cabinets and other people even on what are dashboards, what are analytics, what are key performance indicators, why are they important, how could they be helpful to the way that we make decisions and then we have a role to train our IT departments because typically people in IT work on a particular system for an extended period of time such as a student information system or system that handles fundraising and development or a learning management system and they may not think about how the information in those different systems could be linked together to help us understand things like recruiting, retention, how to set up programs, how to schedule classes and how to interact with alumni and serve them.