 There's a lot going on in the world right now and However, you are being with what's going on. I want you to know that I Witness you where I do see you and I appreciate you And I also know that you probably need to keep up your livelihood right you need to keep building your business it's not going to build itself and And there's also the danger of spiraling into Whether it's rage or dismay or fear or whatever it is and When we bring ourselves back to Building our business I'm hoping that it will be a grounding experience and a way for you to express your Mind your heart and to be able to make an impact on others Through the mission of your business so Even though with all that's going on in the world right now. I wanted to offer you four questions to help you Ground yourself in your business To take action in a productive way that way that you know is productive To create self-sufficiency and to create impact positive impact on others. Okay, so here are the four questions Now these are the four questions. I ask myself Frequently to to keep on coming back to am I moving in the right direction for my business? so the first question is What is my content creation plan? What's my rhythm for getting content out there and As you know, you see me some of you are seeing me as on Instagram Some of you are seeing this on Facebook or YouTube or somewhere else So you know that I show up regularly and it's one of the most important things that I do in my life No matter what's going on in the world. No matter how crazy things are No matter how fearful things are or whatever and no matter what's going on in my own life. Even when I'm sick I Make sure that I sleep a lot that I you know drink water and then I make content So for those of you who have followed me for a while been around you know that I show up and make content and Explore my thoughts and try to bless you through making a positive impact in your life and in your day through content I try to do that consistently So that's something that I invite all of us to ask ourselves. What is our content creation plan? It could be making videos. It could be writing articles. Whatever it is Do it consistently when I first started Making videos I did it Monday through Friday without fail every single day Monday through Friday just one to ten minute videos Until I got to no video number 100 before I started to do only three videos a week, etc, etc So what's your content? Whether it's writing if you can write every day, it's going to be easier than writing only once a week That's the strangest thing. You don't have to write a lot even be right ten words a day That's okay, right content creation second question is what your content distribution plan Because if you're creating stuff, but you're not getting it out there effectively You're not really making an impact and it's probably discouraging to you because you're not getting the engagement back So content distribution would be on whatever social media that you enjoy playing on Okay, be sure to put it there But also if you have an email newsletter be sure to do that if you know how to run Facebook ads or Instagram ads Be sure to do that if you can reach out to any friends or colleagues to help you spread a piece of content that you're really proud of Be sure to do that. Okay individual outreach which And then the third question so one is content creation second one is content distribution Third one is what is your plan for a rhythm of offers? letting your audience know What services you have what products you have because I'll tell you truth your audience do not remember What services you offer or what products you offer? I'm surprised all the time even my truest fans my biggest fans They don't even realize oh George I didn't know they didn't know you offered a course on this or I didn't know you did this kind of service Your audience is busy with their own lives. They're thinking of themselves So they're not thinking of your service or your no matter how much you think they're a true fan You have to have a regular rhythm of letting them know You know a post once a week or a post once every two weeks. Hey, this is what I'm offering this month Okay, just want to let you all know in case you are interested or you know someone who's interested and grateful for you to Share this with someone, you know, however you this What is your offer? Rhythm of offers letting your audience remind them again of what you do in your business and then the fourth question is What is your plan for? Connections or what I call net caring instead of networking. It's net caring. What's your plan for that? Because if you're not keeping in touch on a consistent basis With your past clients if you have any or with your colleagues people who could refer business to you If you're not keeping in touch with them You're just like everybody else who doesn't keep in touch So I'll say if you do keep in touch, you're gonna be one of the few people That they hear from and it's really a delight and when you reach out, it's not like hey Well, you please promote this for me or you please help me sell this Reach out genuinely to see to appreciate something about them To see how they're doing Maybe to get together and catch up on a 15 minute 30 minute call to see what you both are working on how you can help each other genuine connection just to see how they're doing you don't have to ask them to promote anything but just to say hey What's going on in your business? What's going on in your life? I want to appreciate you for this today. That's it That's just want to say hi, you know So a plan for consistent neck air even just one person a week if you can do two or three people a week That would just be way better than most people most of us don't keep in touch at all So I hope this is helpful. What's your content creation plan? content distribution Your rhythm of offers letting your audience know and your with them of net caring or connections I'm George cow. Thank you for joining me for this video. I love talking about authentic business and doing Marketing authentically and I hope this is genuinely helpful to you. I wish you well. Thanks for joining me