 Attention spans are notoriously short online which is why it's so important to make an impact with your copywriting from the moment people arrive on your web pages. In this interactive one-day session we are going to be looking at both the science and the art behind effective copywriting for websites. I'm Phil Woodford CIM course director and I'll be guiding you through some of the very latest thinking on usability, on search engine optimization and the use of personas. So please do join us for this one-day course where you'll have a chance to do some writing, get some constructive critique and go back into your daily work with renewed enthusiasm and confidence.