 at Cypress here at Embedded World Nuremberg and who are you? Hi, I'm Augusto De Oliveira, Cypress Semiconductor CTO and I have here our latest and greatest Psoc, Psoc 6. This is the world's first unboxing. What are you showing here? We're showing our demo board for Psoc 6. Let me turn it around. Psoc 6 is our first member of our Ultra Low Power secure and connected product quality. So it's a Cortex-M4 and a Cortex-M0 Plus. What is the design? What do you consider when you do this design? First and foremost, we consider power. We have industrially deemed power numbers on our Ultra Low Power process and the ability to do dynamic voltage frequency scaling. So you can determine what frequency you want to run each core and then what voltage that frequency you need in order to save power. We also added a dedicated 0 Plus core to low power housekeeping functions and implement state-of-the-art security for this product. Cool. And who are you? Hi, my name is Raúl Hernández and I'm part of the product marketing team that's dealing with the Psoc 6 and making it go broad. So is this going to shift as a development kit for this? So no, that's a solution demo we created. So that's, it's a good and interesting way to show the characteristics of the product. Now on this hand what I have here is another first unboxing. This is our development kit, right? The ink. Yeah, that's right. We have following and tying it along to our low power consumption story. We have an e-ink display. Let me take it out. So basically what this is, let me unplug this, this is our Arduino form factor. Another first, this is the first kit that ships with Type-C USB. So we have our USB technology here, Type-C USB which are clearly leaders in the industry. We have our programmer debugger, a piece of 5, 5LP. And then we have right here the Psoc 6. We have Psoc 6 with a PCB in board antenna for the Bluetooth. We have memory as well. We have our capsons, user interface with slider and buttons. And all of that. Then you have an e-screen. A super cap on the back. So again, tying it up to our low power story. And the display that comes with it is, as you say, it's an ink display. Nice, that's cool. So what's the, what's the secret sauce at Cypress? What makes your technology special? You have a special way of making, is it MCU? What do you call it? Well, we really, what have been special about Cypress is we are codifying the architecture and the platforms with leading customers in their space. So we get the features right. And we have years of experience as well, on microcontrollers and architectural microcontrollers. And a relentless focus on power. And we have then added this layer of security and connectivity in this latest product. And what does Psoc stand for? So a good thing that you asked, so I guess adding to that, Psoc stands for a programmable system on a chip. So it's something completely new, completely different. We've had it for some time now. So I guess that adds to the secret sauce and what makes Cypress stand out from the rest. So it's not an FPGA? It's not, a lot of people make that relationship because of the programmability. It's a lot more, it adds to the flexibility. It's truly a differentiated microcontroller with programmable resources on both, both on the digital and analog side. So it can do everything that the microcontroller does and more. So it provides an unparalleled level of flexibility to all customers. There's some over there, you have some demos, right? What are you showing over here? So we have different demos. This is our little wearable stand. This is where we have the Psoc 6 display. We have some of the boards we've already seen. Some of these are connected. So I can even show you the eating display working, right? So we can go, we can navigate using our captions technology. We have the part there. So part of the kit, we include the kit features. We have the kit documentation, project installation. So it's a full system, right? We have the other one that we showed you as well, our solution kit with fingerprints. So this is our Psoc 6 station, we can say. For the wearables and consumers. So how does security work? How did you implement that? Well, how is security work? That's a great question. Let me pull in Jayak. She's going to help us as well explain this. So, you. Hi, I'm Jayak. I'm Applications Manager at Cyprus. I work out of India team. And why we seek security, right? If you see IoT bus today, people are looking for security. And we have multiple levels of security in Psoc 6 device. First, we have a crypto block. I would like to just show in the video, so that you can see what I'm talking about. So this is the device Psoc 6 that you see here. There are three levels of security. One is a crypto block, which is a hardware block. Then there is something called secure block. So I can see whether the application that I am running inside Psoc 6 device is authenticated or not. Then only I will do certain next steps. So that is being taken care by secure boot. And if you see something here called serial memory interface, this is to interface the external memory. What happens when you interface with external memory is, if I store my application code inside the external memory, is it secure? People ask a question. In our case, we are proudly to say yes. The reason being we have a crypto block inside SMIP who can actually encrypt that information before storing to external memory. And then you can decrypt it back when you use in the application. We have multiple levels of security in the device. So this is hardware security in the chip? Yes, it is hardware security in the chip. It is a very big different shader, right? Yes, it is a very different shader. And they made it. But there is a lot of talk about security. It is a big deal. Yes. Right now, it is very important to say, Psoc 6 support was built for the IoT level space. Every detail was taken into consideration to make it succeed in that exploding market. So all of these are requests from our customers, from the market trends and our own little vision of what's going to happen in that space. Is it easy to develop stuff that works with the security? Oh, definitely yes. The reason being we have something called Psoc Creator Tool. That is like Lego-based design. Drag and drop component, double click and you are just ready to go with the stuff. Drag and drop, double click. Let me show you the tool right here. This is what you see here is pre-Psoc Creator. And for example, you just go back, delete. It's down there. It's there. You just need to be there. So there are a lot of components if you see here. We have like 200 plus components available for you to play with. And what do the components do? Components help in configuring the particular IPs that we just showed in you. For example, capacitive touch sensing, BLE. So BLE, if you see right, the protocol is of like thousands of pages. It takes time for you to learn the protocol. In our case, it's not true. So what you need to do is, as I just did in front of you, I will just say what component I need in my search block, which is BLE right here. And I will drag and drop. I can double click on it. I can just configure it whatsoever I want. Let me show you a powerful thing what we have done here. That's also my USB Type-C. The USB Type-C is the new standard. We have a whole section dedicated to it. And basically it's a new connector. The whole pitch is the connector to rule them all. So it's basically one connector that's going to be used for image streaming, data, power. So we have HDMI to USB Type-C. It's data, it's power. So it's basically the only connector you need for both your application, laptop, phones and all of that. So it's already out there in like millions of devices? This is already going out, yes. It's already out. We were the first one to market with it. And that, of course, has given us a leadership position in that market as well. But you were just about to click and then what is that? Does that mean it's done? No, that means that there are a lot of options for you to play with. For example, it comes with ready-made, a lot of profiles for BLE. Like find me. Find me is nothing but I want to put a tag inside my key purse that the common things I want to find. So what I need to do is I'll select find me here and I say that I'm a guide, guide server. I just need to select the alert level. Whenever I see that, just give me a beep or I go away from that device, give me a beep. So everything is inbuilt for you. You need not to even do any type of like, coding is very, very minimal there. So Cypress does things differently? Yes. The reason being, if you see for IoT especially, we are ultra low power. We are built for security. We are in 14 nanometer technology. That means we can go up to 22 micro amper megahertz for M4 code. That's really a big deal. That's a big deal. Definitely innovators and game changers for sure. But there was announced the Cortex M33 and 23. Are you doing stuff that they might be able to do but you do it already? I don't know about that. Okay. But there is security and hardware in a way that nobody else does? Yes. So again, as you said, security, it's happening all over, right? Now there's, of course, a compatibility story. We need to be able to support what the market is providing but we also have to differentiate our products and provide what we think it's the best for our customers. And I'll say one more point for PSOP which is unique is programmable analog and programmable digital and we have really, really rich set of programmable analog devices. Like I have a lot of ADCs, I2S, PDM mic, I have a lot of TCPWM and all those things. The device that you see here is rich of peripherals that we are really proud of to integrate with. And apart from that, we have capacitive touch interface integrated with VLE, with MC. It's really a big plus. And how much is this going to cost? What's the price and when is it available? It's going to be available in September at Google time of rain and price you have to log into the website to see when it comes. But you have many of these kind of... Yeah, these small little boards cost about $10. $10. These are prototyping kits. To get into PSOP 4. Yes. And then you have all kinds of these kind of affordable... Yeah, these are four pieces of files. It's easy to shape, right? Yes. It's easy to shape. You can just tear it off and you can see inside there is a little board that you can play. Nice. Thanks a lot for appearing around for my videos. That's cool. Sure. All right. And then you have all these different kind of shapes. Yep. We want to take one so that you can shoot later. That's cool. The cool thing about this one as well is this is one of the small pieces of course. It's got the capsules, the new technology capsules that we have with sliders. You can snap this board off so you can use as standalone capsules modules. And another cool thing is, if you flip it, we have included a BLE module. No, it's starting. So this is a little BLE module. It's just connected to USB? So it's connected through a communication port to the PSOP. And you can program it. You can just plug it into your PC for USB and use our PSOP 3. It's a great way to program it and interface it. All right. So that's the latest PSOP here in the embedded world. It's an IoT game changer. We'll see what people are doing with it. Cool.