 Hi there, welcome back to my YouTube channel. This is Daniel Rosal here So I wanted to share a marketing thought just to wrap up the week here And that's this idea of format agnostic content now It's something I've talked quite a lot about before but I wanted to just get across the idea again And maybe a more abbreviated format because I do think it's really something very important for anybody involved in content marketing right now Whether you are content marketing yourself or your content marketing on behalf of a brand or a business This is something I think that you should be Considering if you're not already doing now what I mean by format agnostic content or format agnosticism is this idea that very quickly We're going to be moving towards a reality in which those consuming content and that includes business content consumers are going to be much much more Interested in the content ironically than where that content is being distributed They're going to be interested in hearing from brands and influencers that they trust and whose expertise they value Unless interested in following a podcast or following a YouTube channel or following a blog Now the problem is that a lot of content creators at the moment including businesses are still very much Wedded to this idea of well, which channel should we operate now? It's definitely truer for talking about social media marketing that you can't be everywhere Or at least you can't be everywhere and be everywhere. Well, you have to be Selective in terms of where you choose to distribute your content Nevertheless, what I'm seeing is that at the moment there is a great moment of opportunity for small businesses that don't have huge marketing resources at their disposal to Widenite their distribution channels by using what I call some of the tools closing gaps between text Audio and video so we have blog posts We have podcasts and we have let's say YouTube videos and there are Technologies that make it easy to go between what I call the gaps Now if you want to do that you can check out my blog post I'll put a link to it in the description for this video where I really go through exactly what you can do in Each of those spaces But the main point I want to get across in this short version is just to say that there are tools and the Advantage of using those tools is that you can widen out your channels that if you're currently just attracting an audience unlinked in or on Medium you can also build out an audience on through Spotify or another pubs podcatcher or in video format on YouTube and when you're doing that you're basically bringing content to People are making it easier for your readers to consume the content in the way That's most convenient to them on your final step is to bring all your distribution channels Together, so if you're originally posting your content in blog format Embed an audio property embed a video if you're originally creating content as video blogs on YouTube Or some other video hosting platform, then you can just link off to the text Read out of that video or the podcast version and again in this blog post I've talked gone through all the detail about exactly how to do that So this is something I think every brand should either be doing or exploring tomorrow It's going to be an expectation today You can get a slight advantage over your competitors if you can get in and do this now It's not expensive to do this and it's a great use of marketing budget Thank you very much for watching if you'd like to get more videos feel free to subscribe to this YouTube channel