 As leaders giving feedback, it is easy to focus on the negative and overlook the positive. Some people do the opposite and focus solely on the positive and ignore or gloss over the negative. Still, some create the compliment sandwich, wrapping a criticism within two compliments. Research from University of Illinois professor Daniel O'Keefe shows that presenting opposing viewpoints is more persuasive than focusing solely on the positive. We know that each idea has its benefits and its costs. There are always other perspectives and unknown potential outcomes. Leaders who provide feedback that addresses both sides of an issue, a problem or individual performance can be more persuasive. Lead well this week.