 brought to you by Amazon Web Services. Okay, welcome back everyone. It's theCUBE's coverage here in Bahrain in the Middle East for our coverage of AWS Summit and the announcement and now soon to be up and running in 2019 in Q1, Amazon Web Services, full region here in the Middle East should have a massive impact to the ecosystem and coming up in the next couple of years. So, we're going to talk a little bit about impact to the ecosystem and companies and entrepreneurs around the boards. We've got great conversations all day and today we've got two great guests here, Emilio Valdez, VP of EMEA South in Latin America for Informatica. Thank you for the CUBE sponsorships over the years. We cover Informatica shows all over the world. Matthew Joseph, business head of data analytics for Wipro. Good to see you. Thanks for joining us. Hi, it's good job. Great to be here. So Informatica, we know a lot about you. We cover all of your big events in North America. You've interviewed your CEO, been following the value proposition, growing really well, got a good product offering. But we're in the Middle East, okay? So, and what I've learned is here is that there's a thirst for entrepreneurship. There's a thirst for cloud. But everyone's talking about data. And if data is the new oil, no better place to be than in the Middle East. They know the value of oil. What's going on in town here? What's happening in the Middle East? Right, so as I cover a pretty big area within Informatica, I used to travel the world and meet many customers in many places, many customers and many industries here in the Middle East. And I can tell you that, you know, the story, the messages are very consistent, you know? Every company, every industry is going through a massive period of change. And companies are reacting to these chains very, very differently. What we've seen is that the disruptors are going to be the ones that will, you know, implement digital transformation consistently. And we believe that data is the key driver for intelligent digital transformation. Here in the Middle East, it's not different. We've been seeing this across the different countries in Dubai, in Bahrain, in Kuwait, in Saudi Arabia, exactly the same as everywhere else in the world. And cloud's now coming in full-throttle Amazon. You guys are not new to Amazon. I know you guys do a ton of work with Amazon integrating and putting all this together. What do you think's going to happen here? Yeah, when Amazon gets up and running, they're really using it cloud now. So Bahrain's clear, cloud first. Saudi's got the cloud bug, too. They're doing great things. So when an actual region comes here, what do you think's going to happen? Explosion of innovation and more business? What's going to be the impact? Well, I think the market knows about the benefits they can get out of the AWS platform. And I believe the challenges are related to get the most out of this AWS platform. In Formatica, we are going to help customers to move their data to the cloud in a consistent manner that is connected, articulated, properly governed. And not only these, but also we believe that the key value is in the hybrid world. The world hasn't moved to the cloud yet entirely. So most companies continue to have some on-premise applications, as well as their cloud applications. I believe that Informatica can help customers here in the Middle East by connecting the on-premise world with the cloud world. And at the same time, the value they can get from our platform is by making AWS easy to operate and move data to the cloud in a consistent, quick, and sustainable manner. So Matthew and Joseph, you're with White, but why are you guys together? What's the relationship? Obviously, we know what you guys do. You guys do great work, global, around the world, we see it all the events from SAP Sapphire, EMC World Now Dell World, re-invent, you guys are everywhere. So here, what's going on here? I mean, analytics, you mean analytics? You're analytics. First of all, John, thanks a lot. A couple of thoughts. One, Vipro has been a global partner of AWS. Vipro is a global partner of Informatica. The region is going through a massive change of innovation, of using consuming data. And at this point, we really feel that both the expertise has to come together to manage the change. And that's a simple reason why Informatica and Vipro are together, along with AWS and this, I would say, an historical movement of this part of the world, to actually consume this data and transform the data for all of us. And if I ask you a question that said, hey, tell me about your relationship with Informatica. What's in it for me? What do you do for me? You're bringing it together? You guys going to market together? How do you, how do I win with you and Informatica? So what we have done is, as I told, the global partnership across the globe, the best practices we're bringing back to this part of the world, to make sure that we have similar success stories across the global field. This certainly means more repeatability, less risk, and for the entire government to go to a smooth transition of going to the cloud. And data disruption is huge. You guys have Informatica 3.0 and you guys have your practice. When you put that together, what's the go-to market? What's the value proposition? What's the pitch to the customer? So the key part is the IBAS message, the platform as a service message, right? With the platform as a service, it's a market that Garner has identified as a $12.5 billion market and is growing very rapidly. Just to give you an idea, we process three trillion transactions per month and this number is being multiplied by every three to four months, right? So the IBAS platform is what is going to help customers to move from the on-premise world to the cloud and this is where the key value in Informatica and Wipro put together to facilitate and to help enable customers in their journey to the cloud. Talk about the Amazon impact. Obviously, you guys do work on Amazon. What specifically does Amazon have that you guys like that you work with the most with customers? Obviously, they want to know, obviously, you know, I got data, ton of data, I got to manage it. I mean, analytics are pretty good. You got SageMakers, Hot Rock on fire, Redshift, everyone knows doing well, Kinesis for streaming. What's some of the Amazon tools you guys are working with around some of these data opportunities? Yeah, so the multiple of them. So in fact, today is the day where the big data is going in, for example, right? So how do I really bring in all the data into a common platform? And today the customer's also talking about how do you really consume it, right? Consumption is a major attraction of AWS and how do I really consume this data? The extraction and making sure the data is available for this decision-making in the second part. The way Wipro and Informatica are positioning this entire journey is not just about putting the data into a common place and building up a transformation, right? What you're looking at is how do I really change the way the business works? In elements of design principles coming on it. And what Wipro has really done is you've done a lot of investments around how do I really make this transformation from a design thinking point of view? How do I make sure the best practices of data science algorithms comes into it? How do I make sure that the trust points for the customer are so clear and vivid that decisions are made based on that? And I feel AWS out in the regions doing a great work on that. And that's the reason why all of the together with them. That's great. And Cloud, you guys are no stranger to Amazon. We're a partner of Amazon. We've been a partner of Amazon and AWS for a while. As well as Wipro is a partner of Amazon and Informatica and Wipro are global partners as well. We're quite excited about bringing this partnership to the region. What are some of the things that you guys have done together? Can you share some examples of some awesome implementations and use cases? A few of them. So today what is happening as I was earlier telling that most of the government entities are talking about how do I really consume this data? How do I really give a citizen experience? So what we have free donors pull up this data, look at various models on how I can do revenue generation for the customer. How can I bring in more customer segmentation? How do I make impactful decision based on this data? And the ample amount of programs, use cases you have already implemented this part of the world. And certainly Informatica has been a great help in this journey of ours. So the teams around which we look out is data monetization, customer efficiency, 360 degree of the customer operating efficiency. And this is true across industries. Government is doing a fabulous job of going this journey. But certainly we do a lot of work in the online gas sector, in the healthcare and some of the things that are happening. Awesome and what's the core value proposition that you guys are offering customers out here? I believe it's the messages we discussed earlier is having a consistent platform where data gets together and it can be shared and can be used across different applications, business units, et cetera, you know? At the end of the day, end users will need to use data and they don't care where this data is stored. It could be in the cloud, it could be on-premise, it could be in a big data application. It doesn't really matter, you know? It could be addressable. In real time too, in low latency. It can't be some data warehousing thing that takes real-time application like a car, needs data, IoT, huge growth area. I mean, these are new cloud architectural opportunities. You can't be having the old way. The data has to be connected and secure and clean and available and consistent. This is what we do for a business. This is what we do for a lot. You guys got some good story there. Good luck with everything. I want to get your final questions because we kind of round down the day here. The day's kind of cleaning out here behind, as you can see, getting quieter. What do you think about what's happening here? Amazon Web Services Summit, mixed a little public sector, you got some commercial, but this region pulsing with cloud demand. What do you think, what's your thoughts? I think we're going to help the government to move to the cloud. We're very excited about the announcement that this morning, the cloud-first policy, I think that we, pro and informatica, are uniquely positioned to give the government what they need to be successful in their cloud-first policy. Thoughts? Same here. I think in the last 24 months, we're seeing a lot of initiatives in the government, both across artificial engines, about data being the central of all things, and cloud is going to be a very fertile role in this. I think we are geared very well today. I think you guys are well positioned. My translation is, you see their cloud-first policy. They want to be involved in fintech in the future. You got to have a data strategy to center the value proposition. Everything's going to be built around how that data's going to move, how it's going to be addressed, how it's going to be consumed, shared, connected, across the board, IoT, on-premises, at real-time, mobile, everything. And John, one more point that could also be that, what we see is the hybrid architecture coming up, right? So cloud being one of them, the customers still want data inside of them as well. So how do you really look at the hybrid architecture and the challenges around it? I don't think there are many companies in this part of the world who are geared up to that. Wipro has done it, multiplies, it's been a leader in that, and I think that is going to be a big change for all of us. You know, Matthew, you've made me smile because, thank you for making me smile, because we always joke, and I always talk on theCUBE, usually Dave Vellante's here, and we kind of argue about it, because I say data is a new oil, he says it's not a new oil, because oil can only be used for the car, and we can always go back and forth. But I've been saying that cloud is the future. I've been saying it for many years. Amazon certainly is more hardcore, indie jassy. All data sets move to the cloud. I'll see just, what does that mean? Just announce RDS on VMware on-premises. So it kind of takes that way down to, but I say that the cloud operationally is what's going on. People are moving to operations that are cloud-like. So if everything's running cloud operations, DevOps, infrastructure as code, AI, all the things that you guys are working on, that means that the data center and on-premises is an edge device. Or is it? It's a big, fat edge, or what's the difference between a windmill and on-premise campus? Yep. I mean, edges? So this is the debate we've been having. What is an edge? The way we see it is customers are in a journey, in a journey to the cloud, and the state of the art is very different. We're happy to help customers to go through this journey efficiently, quickly, and in a consistent manner. You know, all serious putting the fun kind of comment inside about the argument we have about the edge is that the architecture that we see people are going to is don't let some predefined thing define where the data has to go. So if there's data out there, it's got to move around. And if you don't want to move around, then you put compute to it. So there's all kinds of things going on where you don't have to get dogmatic about what the definition is. It's all running cloud operations, then it's cloud, right? I mean, it's not on-premises operations. No one says that. Anyway, thanks for coming on theCUBE. Thanks for sharing. Good to see you from Madagascar here. Great to see what, we've got to get more. These use cases, we had more time. We would. This is theCUBE coverage here in Bahrain for Amazon Web Services Summit. Stay with us for more coverage after this break.