 Yeah question for you though like the because I think about this probably more than I need to um but sounds warrior yeah so let's let's take the the coach that you know their business has been very stagnant the last two years like they they have clients they're like let's say they're doing a full time they're busy they're they're always training kids um and you know they have this important change that they're trying to make in their business uh but they've put it off they've delayed they know what they need to do but they just won't do it yet um like outside of the strategies that I just talked about like what if you're talking to someone on a zoom call and they're like yeah like you know I I know I need to do this but like and they know how to do it but they just haven't done it yet like what what can you tell that person that's just they've just been on the fence the whole time yeah and they're still coasting and their business still doing the same thing that they were doing two years ago how do you get that person to come to grips with finally making the change it's about confronting the beast yeah I mean you know I think I think at some point it will if you don't confront it it will bite it will come back to bite you and it it doesn't even have to be like obviously we're talking about business but in your personal life as well if there's something that you haven't confronted or you haven't changed or you haven't done it's always going to be at the back of your mind right you're always going to be thinking about it right whether that be I don't know following up with a parent or getting rid of a bad client right just something that just keeps you keeps keeps you thinking and you know if you don't confront it at the end of the day it's like it's never going to leave you so it is it's tough it's tough because I can think of a few examples when with my with my business and but you have to you have to prioritize and I think you do have to as I said confront it and take care of it because if you don't then it's just it's just going to distract you yeah and and I think sometimes I think what we we do as humans we always think the worst and and I think it's just natural like as business owners we think right if if I say this to a parent they're going to get angry with me and they're going to leave me or if I don't address this issue it's going to get worse or just something like that and we just expect the worst of things and I don't know I don't know if it's how we are now in society where everything's so exaggerated but some you know sometimes things that you've been putting off when you confront them you realize you know what that wasn't as bad right as I was making it out in my head right normally how it is yeah like once you're doing like man why didn't do that two years ago yeah yeah yeah it's all mental isn't it yeah and it's funny so this happened uh what's the this happened on Friday and my approach now with with people that are like yeah like this is just one example but it's like yeah I know I need to get it set up a membership for my clients but I just I just haven't done it yet it's too complicated like there's all these objections and I know we had another chat like maybe a year ago about this like why people don't do that and there's a million reasons why people don't and it's not that they don't know how to do it it's they just haven't done it yet yeah and what I always do now I always I look to have a uncomfortable conversation with the coach and I say okay cool here's how many clients you're working with right now here's how much money you made last month and here's how much money you lost last month because you don't have to set up the way it should be and then and then I project that out over 12 months and I'm like well here's how much money you're losing over the next year unless you change and then I always ask people like well it's going to be like a 100,000 dollar loss in your business this year so like imagine setting a hundred thousand dollars on fire like and showing your wife like imagine lighting a hundred thousand dollars of your of your money on fire in front of your wife like what would she say yeah and that's where like then coaches start to realize well yeah this problem is actually a lot bigger than I thought it was and if they take action cool if they don't like that 100k it turns into 200k over two years and 500k over five years so it's like it's not oftentimes it's really not like why don't I just don't know how to set it up it's it's more of yeah I just I'm not fully committed to making that change yet because I'm still uncomfortable with the fear like what happens on the other side of this and I mean every time I see people make huge change in their business like they always tell me like yeah like man I should done this two years ago like yeah I know like when we taught two years ago yeah you should have done it done it's yeah because some of these coaches like I've I've had running conversations with some people for seven years now that have yet to still like make changes normal changes that you see coaches make all the time in our program