 The question here is what's the process for going from a piece of content, social media, maybe more philosophical idea you put on social media, some piece of content and turning it into an offer, right? So I generally say that free content is more about the why, the overview of the map of it, you know, the overview map of a journey, you know, your philosophy about particular issue, free content, inspiration, a little bit of education, philosophy, whereas paid content is how to, step one, do this, oh, step one, be careful that you don't have these pitfalls, people typically have, they try step one and they have these issues, here's how you deal with it. Okay, step two, this is how you do it. Okay, here's a very specific case study for step two, et cetera. And here's some support on how you, so free content is philosophical, paid content is how to step by step. So the basic process to turning from philosophical to step by step is to ask yourself, I've shared the philosophy about this, if someone says, oh, I agree with your philosophy, I would like to achieve that state of being, I would like to implement that philosophy in my life, well then what are the steps? Step, what's step one, what's step two, step three, that is in your paid service, or your paid program or product. So let me know if that's helpful, or if you have any other questions about that.