 Hi, I'm John Furrier with Silicon Angle theCUBE. We're on the ground here in Silicon Valley at Mintagos headquarters for CUBE Conversation. I'm here with John Bear, president and CMO of Mintagos. John, good to see you. Great job here. You're president now and CMO of a marketing company using technology. How do you feel? Nice to see you, John. Thank you very much. I feel great and thank you for coming to Mintagos today. So I got to ask you, you've been a marketer. You've been a CMO. You've been quite a lot of successful operations. Marketing's changed, so I want to get your take first of the Mintagos story. What attracted you to this? Because as a marketer, you've seen every trick of the trade. You know the playbooks, the old school blocking and tackling of marketing. But what's the big deal of Mintagos? Share your thoughts. Well, things are changing so rapidly in B2B marketing here in Silicon Valley and throughout the world with the emergence of social, mobile, all the new technologies. CMOs in many ways have become an endangered species. If they don't adapt, they will become extinct. And so in that regard, for my career and my interest, I was looking for something that was new, modern and solved, a top three pain for CMOs. And Mintagos fit the bill directly. What's the big thing, honestly? Data science is a no-brand. People see that and they can look at it and say, okay, I can get behind that. It makes a lot of sense. But there's a lot of tactical challenges that people migrate to this new world, the Internet, of things that's connecting not only devices and databases, but people. People are things, right? So you have mobile, the mobile infrastructure is dwarfed. And so now you can really use signaling data to actually get information, the hands of the customer, in this case, salesperson or marketing person at the right time. That seems to be the in-the-moment, real-time aspect, which never had been done before. What's your take on that and the impact of that for organizations? And what's the low-hanging fruit for the CMO? What do they do first? Well, you're exactly right, John. So you know I coach football, and that's one of my passions is to coach youth football and high school football. And great football coaches have a playbook that has three sections, offense, defense, and special teams. Similarly, great CMOs have a playbook with three sections. Build and create your brand, create and nurture demand, and arm and aim your field and channel. So those are the three big playbooks for any great CMO in my opinion. So if you break that down with building and expanding your brand in today's world, it's just explosive. With all the social endpoints, with millennials getting involved, with consumers taking over your brand and helping to find your brand every day, every minute it's happening. There's been an explosion of data. And the definition of your brand has become real-time in that regard. If you take the next section of the playbook, which is to create and nurture demand, I would argue it hasn't quite become real-time. If you think about sales cycles that in some cases are six weeks, six months, or longer, that's not real-time. And so when I discovered Mintigo and I first met Jacob and Tao, I was struck by the ability of the data and the science to help dramatically shrink the sales cycles for sales and marketing. I got to say, one of the things that's going on is the skeptics. I'm not a skeptic, I'm bullish on data, that's all I was talking about on theCUBE. I love Big Day, I've been covering for many, many years now and living it with the CrowdChat product. But a lot of people are skeptical of another platform, another dashboard. It's almost like someone said to me, if someone comes in with a dashboard again, I'm going to kill myself. That's the level of noise in the market, some say snake oil. So how do you guys break out of the noise? What's your comment for the folks that, for customers out there that are trying to differentiate, what is noise, what's value, and what do you do in that space? Because that's a legit concern. Are you real? Is it snake oil? Do I need another platform? Well, I don't think sales and marketing need yet another system. And Minzigo is not yet another system, it's not yet another dashboard. It's a capability that is embedded into your existing workflows and your solutions of choice. So whether it's Marketo, or Eloqua, Oracle Marketing Cloud, Salesforce, or even LinkedIn, the major channels that sales and marketing are using today, we fit right in. We work within the existing workflow, and that's a real differentiator for Minzigo. So it's basically an invisible part of those applications. So it's easy to stand up. If I'm a customer, it's easy to stand up some Minzigo tooling to get going. It's very easy to stand up. In fact, we had a demo on the Oracle Marketing Cloud platform yesterday for some executives, and our engineer set it up in a matter of minutes. And we sort of joked about, isn't this a nice contrast to the days when you used to have to spend $100,000 to pay an integrator to implement your receivable system, or even a million dollars? So it's come a long way. Well, a lot of people are dealing with this. I want to ask you that point. It's a good question, a good segue question there. It's that old way, new way, old way was by a multi-million dollar, six to eight month rollout, professional services, millions of dollars, to now the Splunk, the Tableau, the sales force. These are easy to entry points for the customer to get the value. So two questions. Pricing value equation, how much does it cost to get the value? Is that now the new normal, get a little taste, and then get the value, and then get the sale, or is it still the old, big enterprise sales license? I think the old way is dead. I think the huge licenses, long-term commitments, those days are long gone. With the flexibility that's afforded by things like Amazon Web Services, you can spin up servers very rapidly. All the technologies from people like VMware, Zen, Citrix, you know, it enables that instant computing, the instant on computing, and that's what a company like Mint2Go does, is it enables a marketer to just kind of pay as you go, pay by the drink, buy some licenses, fire up the model, use it again and again, and that's really the new way. It's on demand, it's cloud-based, it's grabbing the data and applying it to solve your business problem. So you've got a great team here, and the founders really impressed, certainly, you know, to see the synergy, great partnership there, and they have the chops, technically. So you're the new player, you're the draft pick, so to speak, come on board, you use your football analogy. What's your plan? I mean, are you still short some bodies? You need a wide receiver? What's going on? Give us the Mint2Go update, and what draft picks you're looking to take, and who are you hiring, and give us a state of the playbook? Well, we're always looking for the best athletes, absolutely, and we are ramping up our go-to-market, so that means that we're adding in sales, marketing, and business development because we're taking this market by storm. So there is no, I guess there's no agents in the tech-athlete world, so you've got a couple key positions for go-to-market, mainly, right, for now. Mainly go-to-market, we just added a very strong new enterprise VP of sales. Building out the marketing team, we've already got some great players here using our own technology, so, you know, as they say, we're drinking our own champagne. What's the final question for you? Tell the folks out there about Mint2Go, if you can bumper sticker or summarize it, about what they might not know, and the value they could get by working with it. Well, to me, the elevator pitch on Mint2Go is, find more buyers faster, because no marketer wants to see the shadow in their door of their head of sales saying, I need more leads, or your leads suck, or your programs and campaigns aren't working, I'm not able to hit the cash register, I'm not going to make my number, I'm not going to go to club, I'm going to have to fire some people, no marketer wants to go through that. You want to do the victory lap, you want to go to club, you want to help sales beat their numbers, and Mint2Go can help B2B marketers provide those tools for sales to beat their numbers and find more buyers faster. All right, John Bear, the president and CMO of Mint2Go here at Mint2Go, I'm John Furrier on the ground in Silicon Valley here at the Cube Conversation in Silicon Valley here at Mint2Go's headquarters, thanks for watching.