 So there are, you know, really four pillars to a sustainable digital media company that has built a lasting business, scale, ad effectiveness, brand, and talent. And we were missing one of those. We looked at hundreds and hundreds of chefs, influence their types, and were really thrilled with the bench of eight that we landed on. For me, it was always Marcus. He represents point of view on cuisine that you don't see as much in media that you should. I'm really excited about not just my role, but also what what tastes as in the world coming out with new shows and finding a way to inspire home cooks, chefs, the whole community, a new way to look at food. He really values diversity in a way that we do. I felt like we had shared values. An opportunity to tell a new story, a more diverse story, and I think that's exciting is something I look forward to work with the team on. Food is very global and people are always trying to learn about other people's cultures and other people's food. That has a real strength for Tasty as a business. The fact that we can talk to millions and millions of viewers at the same time, that's unbelievable. We wanted to have a mix of talent, an authority like Marcus Samuelson, but also combine that with self-taught cooks and bakers because we think the imperfections make them more human. And that makes cooking feel more accessible. It makes you feel like you could do it.