 Hey, Jonathan here, if you don't do these things in your e-commerce business, I think it's very, very difficult for you to succeed. So I'd like to show you how this past month, we did work for one of our clients. The most profitable, highest revenue month so far, and they hit $100,000 just crossing over the $100,000 mark, as you can see here, on their store as well. If you can see or so, let me just refresh the page. Let me just right click and then reload so that you can see that everything is live and stuff. And this is an extremely profitable way of running advertising as well, but it's also not conventional. Also, keep in mind, it's like, you may not get the same result as me. And that is okay, right? Because there's systems, there's formats, there's everything. However, it's like this type of product is not suitable for every type of traffic source. So this type of advertising method that I'm using right here is predominantly starting from Google and then basically slowly transition and retargeting on Facebook. That's why it's very, very profitable because we're using search terms and search traffic first and then showing that people who are already searching it will and can buy and are willing to buy and then we retarget them on Facebook and Instagram. So it's extremely profitable. Okay. So however, I think if you stick to the end of the video, you definitely learn quite a few things as well and also find out how powerful Google is at the same time if you are targeting the right amount of traffic. Okay. So let me just show you and get right into it. Okay. So if you can see here, this is June in June, right? I started off, for example, like just doing 86 K. Okay. And then we are slowly ramping up. And so in July, in July, you just had our best month so far around 100 K. And then now it's August, but it's August is not finished, but we're on track to do around 110, 115 K this month as well. So it's like slowly increasing and gradually increasing at the same time, but nothing like explosive growth, right? And that's not what you want. What you want is steady growth all the time and profitable growth, right? Growth that you can reinvest into your business as well. Okay. So I can show you the stats as well. So you might be thinking I'm joking or whatever, but it's not, it's not true. Okay. So I can show you it's like 61 times row as on 100 K store. Okay. I'll give you everything where show you the exact, for example, the type of products that the price point and what to do when you're bidding for your keywords on your campaigns on Google ads as well. Okay. So you can see here, this is the ad spend. So a thousand over $1,000. And then on Facebook, sorry, on Google, and then on Facebook is very, very small amount as well. So let me show you the ad account for Google ads, right? You can see here, Google ads. This is July 1st to 31st, 2020, right? So July 1st to 31st. And now just press apply. Okay. So you can see here, under all campaigns, we spend over just over cross over $1,000, right? Just over across $1,000, right? And also because Google ads attribution is not very good. You can see here, it's like, it shows only 46,000, but in matter of fact, it's much more than that. Okay. So this is Google. We are running a Google search and go shopping as well. And then if you can see over here, this is Facebook as well. Let me just refresh here for you. So you can see a July 1st to 31st. We are just running retargeting on the back end, very, very small retargeting. And you can see here, right? In terms of conversion value, it's very, very profitable as well. Okay. So these are the few things that we're doing just to show you the traffic source and just to allow you to understand what is happening on the back end as well. Okay. So let me just go into my presentation to show you. Okay. So this type of product right is demand search base. Okay. So people are really searching for the product and all we're doing is putting that message in front of them and not necessarily doing interruption marketing such as Facebook. Okay. So in terms of traffic sources, right? You can see here on code traffic, we're doing Google search and go shopping predominantly. And then on retargeting, we're just doing Facebook Instagram. It'll literally only running two, two things at one time. Okay. Not only that Google is much more stable than Facebook. So generally, if you can scale that, that's been the lowest generally holds quite well as well. So that's why you are seeing the insane numbers right here. Okay. So this is that's why I said it's suitable only if your product has demand. So how do you check that your product actually has demand? Okay. You can go to do two different things. Okay. You can go to Google trends and you can go to keyword helper. Okay. So let me show you, for example, you go to Google trends.com. And then what you want to do is search, for example, the case I'm showing you is right here. For example, it's like denim jacket. Okay. So for example, you search denim jacket and then Google search for basically, sorry, Google trends will basically show you the data behind the denim jacket. Okay. So you want to see that over the past five years, over the past 12 months, right, the search volume is not necessarily increasing exponentially is such that it's consistent, right? So that you understand that, Hey, there are certain seasons that are selling and certain seasons that are not right. If not, if it's consistent, if it's ever green as well, that's very, very good, right? Cause it shows you that that's consistent demand. People are constantly searching for it as well. Right. So you can see that there are certain ups and downs definitely, but more often than not, a denim jacket is quite consistent at the same time. Okay. The second thing that you can do to check demand is actually going to your keyword helper. So if you're in, you're actually ads manager, which is basically your Google ads manager. Okay. Sorry. Go back. Okay. You can go into tools and then on the left-hand side here, you can, you can press planning and then you go to keyword planner. Okay. Press keyword planner and you'll be directed to this, uh, this, um, window right here where you actually can find out and discover new keywords. Okay. So, and then you press discover new keywords. So you can just put in a few things that are suitable. So I'll just win a denim jacket again. Okay. And I'll get results. And then basically Google will take denim jacket and then find a similar, similar, uh, keywords to this, to this product as well. So you can see here in the US alone, yeah, in the US alone, right? Over the last 12 months, there's been 90,000 searches of denim jacket and other things related to it as well. Right. So you know that for a fact that this is a very strong keyword and there's multiple people searching it for the same time. Right. Another thing you want to look out for is the top of the page bit, uh, the high range. Right. So you want to see that people actually bidding for this keyword and such that it shows that there's commercial intent. Right. If people are bidding for this keyword means it's a profitable keyword. They actually people buying this product in the first place. So that's those are the two things you want to see. You want to see the average monthly searches as well. You want to see the top of the page bit, the high range. Okay. So you can see a dollar, two dollars cost per click, for example. Right. So these are, uh, indications to me that there are people in the market. There are other people selling and making money at the same time. Okay. So those are the two things you want to do at first. Okay. Afterwards, you can see, you identify your niche or keywords and then you drill down to the certain types of keywords that you want to use in your campaigns as well. Okay. So, uh, yeah. So for example, you take a few of these that are like, um, have a lot of monthly searches and then sort of the top of the page bit is, uh, quite, uh, what's called, um, within the range that you are, you're looking for, as well as the, the keywords that are very, very relevant to your product itself. Okay. Then afterwards, uh, you put them in and then you'll put them in the Excel sheet or whatever Google sheet and so that you are tracking all of them. Okay. Um, if this product for right here, it's around a hundred dollars to $300 price point. So that's why I keep in mind, it's not, uh, this strategy may not be suitable for everybody. Okay. However, it's like, uh, you have this type of price point, you also need to be using a highly optimized landing page and if you're in a coaching program, uh, you will definitely have access to this as well. Okay. So in terms of, uh, the conversion and bit strategy, right for the campaigns, what do you actually, uh, put into your campaigns? Okay. So, um, we always start out with maximize clicks first. Okay. Once you get conversion, then you change it to the maximize conversions and then afterwards, uh, once it's consistent, you do target CPA. Okay. So how do you actually set up your actual campaigns from, from this, from the get go? Okay. So if you're in your Google ads account, you can go in here campaigns and then you press this big blue button right here. And then this will open up to create a new campaign. So you press create new campaign. Okay. Afterwards, you want to select, uh, the campaign objective immediately. And what I want is sales. I couldn't care about, I couldn't care about anything else. I want sales. Right. So I select sales and I press search. Okay. So that's the campaign type that you want to select. And then you can go ahead and press continue as well. Okay. Uh, you search website visits. Okay. And obviously just enter in your website, your business website. I just put Google.com first and then you press continue. Okay. So in here, after you come out to load to the second portion, right? Then obviously just change your campaign name to whatever you want it is. Usually I also will put, um, the date of your actual campaign. So for example, today is the 17, uh, the 17th and then something like that. And I'll put like that name jacket, uh, sales search, right? Okay. Under search network, right? You want to remove include Google search partners because generally this inventory is quite junk. You want to remove it from there, uh, include Google display network. I also remove this at the same time. Okay. You can press show more settings here and then you can see the start date and stuff like that. But these are quite unnecessary. I generally don't touch it. Okay. Under locations, uh, in this case, I'm only, uh, targeting the us. So only us languages, output English. And then for audiences, you can see here. Okay. Just let it load for a while. Okay. Audiences is generally what I wouldn't touch in the first place because, um, in the ad group level set as a, uh, generally you will already select the type of keywords that you want to target. Okay. So for audiences generally, I won't even touch it. Okay. Under budget and bidding, you want to be putting at least $50 per day first, especially when you are doing, uh, maximize clicks at the first part. So maximize clicks you can see here, you want to put at least $50 per day and it can run more than seven days first. Okay. So, um, so this is the bitch strategy that you want to choose, right? So, uh, you can see, uh, this is where you actually choose, choose what, what you're actually, uh, focusing on. So right. So at first you want to do maximize clicks. Okay. And that's all set a maximum cost per click bid limit. You can do anywhere from 75 cents all the way to a dollar at first. Okay. And then this is basically if you are, have never ran campaigns in your life, have never ran campaigns for e-commerce store at all. Okay. In the future, um, if you have, have past data, then you want to use that past data and see the cost per click bit amount. But in this case, uh, because for example, a fresh account, you don't, don't need to actually put in any, uh, bid limit. I'll just generally put 75 cents to a dollar as well. Okay. Yeah. So, um, so that's generally what I want to show you about the bidding strategy. Okay. Once you get about, uh, you should be able to see some conversions and you run for, um, more than seven days at $50 per day. Okay. After this, you want to transition to a maximize conversions. So maximize conversions is literally just now what you saw. So you can see a maximize conversions and then you can, uh, you don't, first you don't put a, uh, a target cost per action. Okay. Cause, um, Google generally doesn't have a target cost per action yet. Okay. And then afterwards you went on, once you got about a hundred conversions or so, right? Your pixel, uh, is very, very familiar with what our customer, uh, that they are targeting and getting consistent sales, right? Then you want to transition over to your target CPA. Okay. And then in this case, because Google AI knows, um, Google will suggest to you your target CPA, right? So that's why just now you saw, right? Uh, set a target cost per action, a target CPA, right? Generally, um, if there's enough data in the account, right, then Google will actually suggest to you this amount, for example, $5, $12, right? So you can see here, this is not a fresh account. This is actually a quite a good account already, right? There's a lot of data on this. So you can see your recommended target CPA is $12.94. Okay. If it was a fresh account, right, generally they won't have a lot of data on this. So you generally don't want to put this, but this is not a fresh account. Okay. So this is, I'll just put 12.94 according to what Google suggests, right? And then you'll run the campaign. Okay. So that is target CPA. Um, yeah. Okay. So, um, generally how it goes from here is once you reach target CPA, uh, your Google campaigns are stable, right? Then you want to scale into code into Facebook after that. Right. So you've got Google stable. You've got Google's, uh, campaign search campaigns, um, scaling. And then you also layer onto that shopping campaigns. And then you scale into using the Google, uh, the very rare targeted traffic from Google, the pixel data, right? You scale into code traffic as well. Right. So can you see how powerful it is because you're using such traffic data to create look likes for Facebook, something that like a lot of people don't use, uh, just because, um, they are very, very used to Facebook. They think Facebook, Facebook is everything, but there are multiple traffic sources as well that you can use and you can diversify that traffic source as well. Okay. So hopefully this, um, very, very short tutorial slash video, whatever you want to call it is useful for you. But like outrageous numbers like this is not, it's not outreach, right? It really depends on your niche as well. Like not every single product is suitable to run Google traffic on cold as well. Okay. It also takes a bit of longer because Google's conversion window is much longer. It's around seven days or so. It's not like Facebook's three to four full days. Okay. So yeah, that's pretty much it for this video. Um, hope you enjoyed it. I hope you get some value and like you can actually implement some of this for yourself. Okay. Um, if you have any questions, please put them down in the comment section below and I'll definitely answer them as well. Okay. Thanks so much.