 Live from the Javits Center in New York City, it's theCUBE, covering Inforum 2017. Brought to you by Inforum. Welcome back to theCUBE's coverage of Inforum 2017. I am your host, Rebecca Knight, along with my co-host, Dave Vellante. We are joined by Chip Coyle. He is Inforum's CMO. Thanks so much for sitting down with theCUBE today. Thank you for having me. So we just kicked off the show, the general session. Charles Phillips, a lot of other Inforum executives up there on the main stage talking. Lay it out for us. How many people are here? What are sort of the big themes that you're trying to get across here? Yep, well, first of all, it's great for Inforum to be having our conference here at the Javits Center. It's about 10 blocks from our home in New York City. And so this year we've got nearly 7,000 attendees over the course of the week. Many component programs as we do every year with our partner summit, with our various conferences for the different individual, you know, customer constituencies, an executive forum, and of course a big customer appreciation event happening tomorrow night. You've also made some big announcements. I'm talking mostly about Coleman AI and Burst. I want you if you can unpack those for our viewers a little bit. Yeah, I would say the theme of the conference this year is the age of networked intelligence. And what does that mean? Well, we've had for the last several years a layered strategy in our business starting at the foundation with very deep industry functional applications, purpose built for the different industries. We've taken all of that technology and moved it to the cloud so that you get the benefits of the efficiencies and the network capability of taking your applications to the cloud. We recently, a year ago, acquired GT Nexus which expands our capability in a broader sense to a commerce network. And we're able to incorporate that into our traditional applications in different industries. And then just a couple of months ago we acquired a business intelligence software company, Burst, which brings some really great technology for business intelligence that we can layer on top of all of our applications in this network environment. And then finally today, the big announcement was Coleman as you said, and that was to take our new artificial intelligence platform and really create just profound new ways that are workers in the different industries and their different companies across the networked enterprise can interact in a business setting much like people do in a commercial setting today. Can you, Chip, talk about the evolution of the brand promise? So when we first met Infor at AWS Reinvent it was like who was Infor, trying to educate people on who Infor is. And then so I felt like last year was your sort of stamp of this is how Infor and why Infor is relevant and now this seems to be sort of an undertone of innovation. So can you talk about the evolution of the brand and what you see as the brand promise? Well, we are very consistent in our branding and positioning of Infor is really the first industry cloud company. We're the ones who have been at an accelerated pace bringing the most deep industry rich functional applications to the cloud. And that has created a great layer now for all of these future innovations that we have talked about today with the benefits of business intelligence enabled applications built right in so that you can truly have all the information you need at the right time for the right purpose to make immediate business decisions and then the potential and capability of artificial intelligence on top of that. As the chief marketing officer can you talk a little bit about how these innovations change how you do your job and how they make your life easier in terms of making the right decision at the right time making the decision better, having the right data? Yeah, well, some of the other announcements that we're making this week actually are in my particular line of business, which is marketing. And one of those, for example, is we're broadening our Infor CRM suite with a LinkedIn's sales navigator. So that brings a whole set of important data about customers to enable better customer interactions for our customers. So that's something that we look to be using in our business along with Marketo, which is a new business partner, as the engine or the marketing automation platform to fuel our marketing business. So that's how it's impacting me directly in what I do. So I wonder if you could help us sort of debunk some of the myths. So Oracle would say enterprise apps aren't moving to the cloud and we are the company to move them to the cloud and we're the only company who can move them to the cloud. You know, SAP, it's got it's sort of some cloud going on but most of the stuff remains on-prem. We heard today 55% of your revenue comes from cloud. We know you made a decision years ago to run an AWS. Help us understand, I mean, these are core, hardcore enterprise apps that are running in the cloud. So help us debunk some of those myths and add some color to that. The traditional processes of rolling out major applications and enterprise applications in an enterprise is completely changing. And it's also changing because of the capabilities of the cloud and the approach that Infor takes which is very easy to assemble and configure with our ION technology and collaboration technologies such as Mingle to put these applications in place in a much faster way for our customers than some of the traditional players in the ERP market have been accustomed to do and they just don't have the current technology approach or foundation to be able to move quickly to the cloud as we do at Infor. And talking about Infor, you talked a little bit about the brand evolution. How are you getting the word out? Infor is really a sleeping giant in the technology industry. How are you getting your name out there? Well, one thing that we want to do with our brand is show, well, first of all, introduce Infor to the world at large that hasn't heard of us. And the way that we want to do that is by showing what kind of benefits we can give to customers in different industries. So we just recently launched our first ever TV commercials. They have run on shows like Meet the Press and some of the CNBC and MSNBC shows. That has, incidentally, all of that was developed entirely 100% in-house with Hook and Loop, our creative, in-house creative agency. So we're very proud of that. We're looking to do more of that with TV. We also have a relationship with the Brooklyn Nets here in New York, where on the business side, we're enabling them with performance and team analytics with a whole slew of applications of that with biometric readings and imagery when they're moving around on the court that can then be used to help fine-tune and make decisions on which personnel to use, which, what are the best players to be able to, say, shoot a free throw after one day of rest versus two days of rest, that level of analytics. So we are in that partnership with the Nets are also in a branding way going to be on the Nets jersey starting this September with an in-four patch on the jersey. And we're announcing that also this week. This is definitely a New York theme here. We're here at the Javits Center, you know, Brooklyn Nets. Hudson Yards, another huge project that you guys are intimately involved in. Not a lot of vendors are explicitly mentioned in that. Maybe talk about that a little bit. Well, Hudson Yards as a development is unique in that it is really a completely self-contained city in all respects, where the concept is to be able to network the data and information of anybody within that city with respect to where they live in the high-rises, with where they shop in the retail stores or grocery stores, where they eat in the restaurants, and where they work with all of the businesses that are locating there too. So that gives you so much potential to rethink how information can enable just the way that you move about even in the city. From a keyless entry into facilities to voice-activated tasks like, can you please restock my groceries in my refrigerator, in my condo? So there's so many ways that that can be a broad showcase for the true smart city of the future. He's a high-end clientele, this is very New York. Absolutely. I wanted to shift gears and talk about the ecosystem a little bit. There's a few names that I, maybe they were here before but I hadn't seen them, at least prominently. Certainly IBM, you mentioned Marketo, great, interesting partner, hot company. And some of the SIs are sort of coming out of the woodworks now. When you think about your strategy for sort of micro-verticals, the SIs, I always say, they love to eat at the trough. And if there's not a lot of customizations, they're not interested. However, you've attracted them because you've now got a substantial enough, so talk about that evolution of the ecosystem. We're proud to have as our diamond sponsors this year, AVAP, as well as Marketo. And AVAP has been a longstanding partner for implementation partner for us in expanding areas. There are heritages with Lawson in healthcare and they're doing a lot of implementations across our business in all geographies, in all industries. But what's new this year is we also have attracted some new, some of the big SIs, such as Deloitte, and Accenture, Capgemini, Grant Thornton. And so they have all come in as sponsors and we're really on the cusp of some big and bigger and better things with them in the different businesses. The other thing I wanted to ask you about is, Infor has a unique way of attracting interesting speakers. I've done probably five or 6,000 interviews in the last five or six years. And some of the most interesting have been Inforum. Debra Norville came on in New Orleans last year, Lara Logan, Naomi Tutu, Annika Holicum, amazing three women interviews. This year Susan Rice is here. So what's that all about? They're not techies, they're just interesting people. What are you trying to do there? Well, we have a program, the Women's Infor Network, WIN that was created by Pam Murphy, our Chief Operating Officer. And starting a few informs ago, we wanted to use Inforum as a platform to showcase innovative women in the world. And it's a little bit of a departure from our product and technology messages. And this year we've got, as you mentioned, some great inspiring women like Jill Biden, the former Vice President of the Second Lady. And also Susan Rice, as you mentioned. So it's going to be, it's always a very popular session. Yes, and we're looking forward to having those women on the Cube too tomorrow. Absolutely. Chip Coyle, thanks so much for joining us. It's been a pleasure. Thank you for having me. I'm Rebecca Knight for Dave Vellante. We'll have more from Inforum 2017 after this.