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Igniting feelings with content - APA International Content Summit 2010

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Published on Aug 5, 2011

Content has to have meaning in the blizzard of media opportunities
according to Julia Hobsbawm, Chief Executive at Editorial Intelligence.
Her "cheesy" acronym FAME distils down what content today needs to
encompass -- feelings and focus, alliance, meaning, execution.

Find out more about the 2011 International content Summit at www.ilovecontent.co.uk/summit

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