 Hey, what's up, coach? Welcome back to the channel. If you haven't yet, make sure you subscribe so you can stay up to date with all the content that we put out on a daily and weekly basis. Now, if you get to the end of this call and you want to schedule a 315 to 20-minute call with me, then the best way to do that is go to the calendar in the description of this video. You can click on it and schedule a 315 to 20-minute call with me at a time and day that suits you. Now, if you don't want to do that and you want to send me a direct email or question, there's also a way you can do that as well, and that is by emailing me directly to makemoneycoachingsportsatgmail.com. So today's video is about how to convert leads into clients. Now, part of my job at Make Money Coaching Sports is I speak with coaches every single day who are in different sports. We've got coaches in our program who are in soccer. They're in basketball, baseball, and sports performance. We have coaches who are in volleyball. So we've got coaches that are in multiple sports. And part of my job is what I do is I also speak to coaches who aren't in our program. And I get on these 315 to 20-minute calls and I ask these coaches questions about what they're doing to convert their leads into clients. So a common question that we get from a lot of sports trainers is how can I convert my leads into clients? So there's a lot of coaches out there who have really successful businesses and that are getting leads on a daily basis. But the problem that they are facing is they don't know how to convert that leads into a paying client. So the honest truth is that if you are generating a lot of leads, this might be through your website. It might be through Facebook. It might be through Instagram. It might be through a text message. It might be through email. All of those different platforms. If you're getting leads but you're not converting them into clients, then ultimately your business is going to die because you're not bringing in extra income and revenue. So I want to show you a four-step process into how you can generate a lead and convert that lead into a client so they can be with you for three, six, nine and up to 12 months. So if you have a look at my screen, I've set this out in a four-step process and this is pretty much the process that we teach coaches within our program. Now in our program, we go into a lot more depth into this step-by-step. So if you were to become a member of our program, we would share with you a scripts that you can use on a sales call. We'll also show you different ways how to generate leads using social media. And also the best way to speak and communicate with clients over a call, okay? So I want to break this down very simple. So number one is first of all, you've got to set up an online system where parents can apply for your program. So I'm going to take the average coach, okay, who is in soccer. Now they have a website. Ideally you want to have a website and on that website there's a landing page where parents who might be searching on Google, okay? So if you're a coach that lives in San Antonio in Texas, right, and a parent wants extra training, extra supplemental soccer training for their child, what they might do is they might type into Google private training in San Antonio. What will happen then on Google, we'll come up with a list of all the local training companies within that San Antonio area. And hopefully that parent will then click on your company and that link will take them onto your website. So as the parent is now on the website, then they've read the information, they've consumed your content and the problem that they're trying to solve, okay, that really resonates with what your company offers. Okay, so if that parent feels that you know what this company will be able to solve my problem, what they're going to do is they're going to go ahead and apply for your program, okay? So the first step is to make sure that we're generating leads, we need to have a good online system in place. So this could be a website, could be a Facebook page, could be an Instagram page, right? It needs to be something that parents can apply online for your program, right? There's some coaches who just create a landing page and then the link with that landing page, then they copy and paste it onto their Instagram, their Instagram page so that any parent that comes across their Instagram page can click on the link and then it takes them to the landing page where they can apply for the program, right? So number one, we need to have an online system where parents apply. Now, second bit is we need to have a system where once that application has been made, we then grab that information and it's sent to us, could be via email, it could be via text message and ideally what we wanna do is once we have that leads information, the next step is to get in contact with them. Now, what we do at our company is we teach coaches how to approach parents via text message, okay? So that leads come in, now what we wanna do is we wanna send them a text message to schedule an application call with us, okay? So if I'm a soccer business owner, a lead has come in, I've got that information, I've got the parent's name, I've got their address, I've got their email and I've got their contact number, right? Their cell number. What I wanna do is I wanna send them a text message to say, hey, Mrs. Jones, thank you for applying to work with us. This is Leo from Xtraining, okay? What I would like to do now is I'd like to schedule a 20-minute call with you to talk about your child and to see if we are a good fit for you, okay? So what will happen now is once you've texted the parent, they will get back to you and hopefully they will say yes to the call and what we then do is we then look to schedule them in to a call with us and on that call what we do is we make sure that we're asking really good questions about their child and what problem they are currently having that needs to be solved, okay? So the second bit is now we wanna text that prospect, get them on to an application call with us where then we can move them on to the third step, which is now we've got, once we get them on the call, we've asked them questions about their child to see where they're at, see what problems they are facing and then what we wanna do is if we feel that in that moment, they are a good fit to work with, the next step is to close them into an evaluation session with us. Now there's a couple of options you can do. You can invite, you can register them straight away onto that eval session or after the call you could say to them, Amish Jones, thank you very much for jumping on the call. What we are going to do now is within the next 24 hours, we will get back to you to see if your application has been successful and to invite you to come down and do an evaluation session with one of our coaches, okay? So if you feel that that parent is a good fit, we then invite them into an evaluation session or a taste decision, depending what you wanna call it. Some coaches call it a tryout, some call it an evaluation, some call it a taste decision, okay? Now what we tend to do is we encourage our coaches to make these sessions a lot shorter so they aren't getting the full amount of one-to-one training, right? So if you're doing one-to-one training and normally your sessions are an hour, we wanna limit it down to only a 20 or 30 minute session so that you can see what that client is like, okay? And when they arrive to your session, we wanna see is are they on time? How coachable is their child? Can you work with the child, okay? And what's the communication level like with the parent and yourself, okay, between you two? So if they arrive to your session, you've done your evaluation session, you think that they are a good fit, the next step is not step four is now we wanna look to sign them up and register them onto the program. Best way to do this is again, we after the taste decision is finished, right? We text the parents to say thank you very much, Mrs. Jones for showing up and coming to our evaluation session. What we are going to do is within 24 hours, we will contact you to see if your child has been accepted into our program, okay? So after 24 hours has gone, what we do is we can text that parent and then the next step is we want to get them onto another phone call where we can then look to sign them up and get them registered into a paying client, okay? So this is a very simple four-step process that you can go from generating a lead online to converting that lead into a paying client, okay? And this four-step process can be used whether you're doing private one-to-one training or small group training, okay? It can also be used for camps and clinics as well, okay? But with camps and clinics, okay? Sometimes there's probably not enough time to do an evaluation or test the session. So even though you can use this system for a camp or clinic, ideally what we want to do is when we work with longer committed clients with private training, that is this process is better for one-to-one or small group training, okay? So if you need more help with this, right? And if you want to learn how you can use this model and implement it into your business, get in contact with me, two ways to do that. The first one is in the calendar link in the description, okay, you can schedule a free 15 to 20 minute call with me or you can send me an email straight away to makemoneycoachingsportsatgmail.com, okay? Thank you for watching and I'll see you on the next one.