 My channel or if y'all are new here at my name is Kinsey I'm a 26 year old lifestyle vlogger Podcast host I live in Dallas, Texas if you guys are watching this video You are probably coming from what I posted on Instagram when I've been talking about a little bit in the vlogs Or I guess those logs are coming soon On Friday, which it's currently Friday. I don't know why I'm having such a hard time talking to the camera It's because like I never film just like sit down videos anymore. I always film Vlogs obviously because I feel like my podcast is kind of like a sit down video in a way. So anyways, I'm gonna take this through The entire thing what happened why because oh kind of why I'm starting my own brand what I'm doing with that brand Why it actually is very different all the things So if y'all are new here, you didn't know or maybe you just didn't catch this a year ago or last April Jessica and I which is I'm calling her Jessica because she asked to be called Jessica But in college everyone called her just so that's why whatever anyways, so Jessica and I started to brand the O kind last April we went to college together. We entered together and we always just like we were good at like Her strengths are my weaknesses my strengths are my weak her weaknesses You get it and we talked about starting a brand together in college And then we ended up actually launching and starting a brand last April So a little bit over a year the bro. It's called the O kind It was largely on accessories. Honestly, we had a really good experience. I learned so much We had a lot of fun, but at the end of the day like I just wanted we both just wanted very different things and also It did the partnership. I think just like didn't make sense. There's no tea. No beef No, but honestly Jessica's actually the one who caught me about all this It just didn't make sense I started my career like over a decade ago at this point And I've been building my own brand like my own things and I actually do have like a strong vision on like what I want But I feel like we were just trying to like meet in the middle And it's like didn't really make sense for either one of us And I want Jessica to be doing things that she's like actually passionate about and she's not passionate about a lot of things So like I am things that I want to do there is literally no tea No bad blood nothing like she was over my house two nights ago. We text every single day We talk all the time. There's been like no arguing. There's been no like literally like it could not have gone better I couldn't have ever Asked for the situation to go about her there really is no if anything we honestly like hang out more now We like see each other more because we just like make plans to each other versus it just work She's also actually the one who initiated the conversation It wasn't like I was just like wait. I want to go do my own thing Which either way like it would be fine, but my point being that there isn't bad blood I got a lot of questions on like are you guys still friends? How did Jessica take it? Whatever? I obviously can't speak for her, but like she's the one who initiated it. So we're good We are like totally fine. Anyways, um, yeah, we had that call in March I believe and she was just saying like I just feel like this partnership because it really makes sense And I agreed and then within like that night as soon as we got off that call I was like, oh my god I know exactly what I want to do because it's what I've been wanting to do when I was holding off until I was like 30 I was like, well when I'm 30, I'll do that like in the next five years I'll build this and then I'll go do something else Which it just didn't make sense because obviously like why wouldn't I just do it now? You know what I mean like why would I wait five years and do something I'm less passionate about you know Whatever so after that call I called a few people in my life that I like saw my best friends I was like, what do you think I should do and Because the option was basically to like buy her out of the Okind or start my own brand And I was already working on new samples anyways That I wanted to do for like home stuff like I want to do tabletop I want to do like hosting. I want to do you will get to that. Okay. Um, so I was already working on that stuff And I was like we haven't like paid for it It's really like only like in the stage of me making like mood boards and telling them what I want and sending like Certain samples of like fabric types that I like whatever so ultimately the conclusion that I came to was to start my own brand And I learned so much in the past year. I feel like a year plus ago I would not have started on my own because I just want I really didn't want to do another thing alone My career except like everything I do is alone with YouTube is alone podcasting is alone Like yes, obviously I have like your media and the teams and stuff But just like the day-to-day it just gets so lonely so I was like I just don't want to do something alone again But honestly and it was really intimidating to me But I've learned so much in the past year that I was like I actually can do this alone I know what I'm doing and like I know the people that I don't work with and blah blah blah So it ended up working out like very well. So within like 12 hours. I was already Getting like graphics made in logos and whatever. I just we're gonna have 12 hours I went in 12 hours. I was doing something but I didn't have the name I probably had the name like that week we kept going back and forth the new name is friend of mine for the new brand and I need to like have a better tagline. I'm so bad at taglines, but it's largely focused around like hosting So our first product that launched today is the recipe journal that is literally perfect I'm so obsessed with it. I love recipe journals. I've been looking for one These are all products also by the way that I've been wanting to do for a long time Like I was talking to like merge companies about doing stuff and again It's like never made sense because I was like, I don't like how like separate the stuff is like preventing housewife And then the okine and whatever So the new brand is essentially like bread winning housewife like elevated with products It doesn't say preventing housewife is just more like the lifestyle of it So it's largely around like hosting and just like gathering people together We have I don't want to say it like the next like big big product that we have I did place the order yesterday So it is in production now But I'm so so so so excited for it. We also will have hats coming out very soon And cocktail napkins that are really really cute that I'm sure you guys will like see on social and everything Just feel so me like this second that I like everything that's a Ravenmoe like everything just like was clear my head after that call It's just perfect. There's so many things. I want to do like I would love to do like a dinner party tour around Texas Or wherever where it's like, you know followers or customers or whatever like you y'all can like buy tickets to look at dinner party We're hosting out like certain restaurants. I want to do a bunch of collaborations with like companies I just have so many ideas and I feel like now with this like under this like new umbrella I really can't do anything and I can do this stuff that I'm like the most passionate about like my whole life I have been the one who's like throwing the surprise parties throwing the birthdays hosting the birthday dinners Hosting the dinners hosting the whatever like I was always the friend who's like house you came over to you I am so that friend now like I obviously love home stuff And I'm sure the brand will evolve and there I'll be like other things But it's just like I don't know like the lifestyle of Nancy Meyers more the Stewart Like that kind of lifestyle is like the life that I live. I think I'd love to do like grilling stuff I'd love to do gardening stuff like I just love all that but first only like more home tabletop whatever So, yeah, I'm really excited. I think I will have I think the company will evolve into so many different things By the way, it is launched now. It's out now. So if you guys are interested you can check it out links in bio Bottle slot Instagram, please. I would be very very happy I'm sure I'm living out so much. So I asked you all for questions on Instagram someone asked So why did you close the O kind? So Jessica was leaving it regardless essentially and I Wanted to just have my own thing that like made sense for me. I didn't want to like Rebrand something if you could look at this as a rebrand, but like on the actual business side It's like a new entity a new company. I just wanted to do something that made more sense for me and things that I'm just like So passionate. Okay, what type of product will be still accessories. I love the O kinds cars So it's not gonna be like clothing Focused or clothing accessories. I'm sure we're I mean we're doing hats But I'm sure we'll like have things at some point. There are cute like a couple like written like outerwear things that I want to do But it's not gonna be like so accessory focus. It's gonna be more like home hosting cozy more Just think of like the lifestyle that I live. It's like more of that. We'll have said wait So what's the difference? It's just not the O kind. The O kind is over and it's a new company And it's focused around hosting home gathering all the other friends that kind of I within a year Where do you see the friend of mine vision to be one of your goals and vision? So I'm going into this like very open-minded. I just want to see what y'all like and what works the best And I would love again like I said, I would love to do like a dinner party tour I want I would love for this. I just realized that I have a tag Literally still on my shirt. Anyways, I'd love for like certain things. We sold like Urban Outfitters Like I want to definitely do some cool sales stuff I just don't want to give away all the products that we're doing But there's a lot. I'm sampling a ton too. So it's like I feel like now This is an easier thing because with clothing it takes longer Within the product that I've currently been working on but also it is more expensive So I was able to start sampling a bunch of different things. So like our launches and drops won't be as spread out It's gonna be like an easier kind of situation Then clothing because clothing was just so hard mainly because like you would have to sell that launch The launch would take like let's say from like the time that you get your design the time you get the clothing It really can be like eight months. Sometimes it's shorter than that a lot of time But I could be like eight months to a year longer than that Whatever then you put your pee of your order in and then it takes like another 60 days 60 90 days to come then you sell that but you need to make money in order to then place the next order You see what I'm saying because it was so expensive We were using like basically everything we had to get those orders whereas with friend of mine I'm still financing it again, but it's easier because the actual Items are not as expensive as clothing and that's what another thing that I love like I hated our price points There was just no other option than we had So with what we like wanted to do and I just like didn't love the price points I was like another big issue and I think I've learned a lot about like listening to my gut as well Yeah, this stuff like the price points are way more accessible for everything Which is like another thing that I'm so excited about and these are things that you'll just like Use it has so much fun with and that will like romanticize your life and create more memories and things like that Okay, one of your steps for starting a new brand need inspo as I'm starting a yoga wellness brand So I actually made a tick tock on this, but this is basically what I did I had the idea and I really had this idea for a very very long time, but I finally was like oh my god It's all clear even though like I had the idea had the idea then I found I picked up the name I had logos and brand marks made then from there I started sampling different product that I liked so the recipe journal the cocktail napkin hat and the other products that are coming I started sampling a ton. I Got a website designer. I started working with her would have meetings every single week Then I also had her do our email marketing templates. I hate email marketing like so much, but I need to make templates It actually is really important for like having like any sort of TTC business like email marketing actually works It's bizarre. You just don't think that when you're like deleting all the emails But I don't mean that I hate emails I mean that I hate like literally actually sending them out like I just it's not my strength So then I had that oh, so I had the samples made once the sample was approved I had a photo shoots got all the socials in the domain. Oh, sorry So I wanted the brand actually I created an LLC and then I did All the like back-end business stuff basically LLC a new business bank account things like that So anyways, then we had the photo shoots And I had all the photos done for social and for the website And I also am working this time with the fulfillment center that I found in Texas I didn't find them a friend set me up with them Um, and I really am excited about that because it's going to be a lot more streamlined and way less issues and just like I'm very excited about it. So also got connected with them I think a huge thing in business and just like work in general in life honestly is really just who you know like a lot of Every good career thing in my life comes down to like Things that other people have connected me with which is why I'm always like the first one I know how much that means that I know how important it is So like anyone comes to me with friend wise and it's like asking a question like oh I know this person love to not do whatever like I just think it's like good I don't really believe in Carmen like good energy. I don't know. I just think it's like the right thing to do I don't even think it is it's not really bad coming back to you I just know how much it means and how important it is and I'm very grateful people who've done that for me So I'm always a cup of your fun people, but anyways Yeah, um, I learned a lot through the okina But honestly I've learned so much through I'm having like my own podcast when I was interviewing more of like Entrepreneur type people and then just like interviewing a lot of people I feel like my network is so wide so I have a lot of great people in my life that were like very down to help but I also Just you I don't know. I feel like we have so much access now to learning about anything Not that it's ever like an easy time. I really I don't mean that I just mean that there's so many podcasts and books out like we have so much access like free podcast to learn About this sort of thing Which is very helpful, but yeah, that's basically the order that I went in so concept name brand mark LLC trademark All the back-end like business bank account whatever sampling photo shoot social Email marketing site launch. That's basically what I did. So yeah Okay, main business related takeaways you learn that you'll carry into the new brand Um, I learned so much honestly Matt Higgins book burn the boats. I think that's the name of the book Um, it was But so good like I cannot recommend that book enough and I learned a lot on like the partnership I don't like when you like need certain things when you don't Um Why just like go for it in general like I am so glad we did I learned so much we had like so much success in the first Yeah, I'm just like very grateful for it, but I would say listen to your gut Especially because like I know y'all like I know my follower I am my follower like I'm just like all of you guys. It's like I know what I want I don't know. I think I just would have listened to my gut more on Quite a few things honestly a couple things I just think it's a very powerful tool and then I just learned so many like practical things about business and running in things like that But yeah overall, I would just say listening to your gut because there are I should have just listened to my gut I think but like I'm not really cuz I don't feel like anything was a mistake I just think if I were to like To have changed anything or whatever I would have listened to my gut more ask. Are you hiring a team? I'm not hiring a team, but starting a brand is very expensive It is not something that you do to make money and who knows I mean hopefully one day it is making a lot of money But it's not This is something it's not my goal It's something that I really really really really really love to do but that being said I would love to hire a team eventually But I do hire out a lot like I hire like graphic designers and obviously photographers like certain things There's one like on salary But I would love to do that and then within the next like year or whenever it makes sense whatever works I'm just not putting Extreme pressure on myself and not in the way that I'm not gonna work hard But more in the way of like I just want to see how this goes and like you have to be flexible And that there's abs and there's flows and things like that like I'm not I'm doing this because I love it and I really believe in it And I'm very excited about it But I'm not doing it because I like need to make a ton of money and like hit x y and z goal there are things that I would love to do and things that I like working towards but I Just like my approach is a little bit more laid-back this time because I've just learned a lot and I'm very I Don't know. I think I'm like really excited and very confident in it. I don't know if any of this is making sense I just I'm very excited I'm not putting a ton of pressure on myself like I don't need to have a drop every two weeks Like I just want to do like one mixtures of the ground since we all make sense for me that sort of thing So that is what happened to the okind and that is why I now have the shop for a friend of mine Which is shop friend of mine calm shop friend of mine on Instagram Yeah, thank you guys so much You just want to say like y'all have been so supportive and just so amazing like I'm so grateful You have no idea and thank you guys to everyone who supported the okind like seriously It means the absolute world and I'm really excited for this next chapter of my life Yeah, I love you guys so much and I will talk to y'all in my next video What do you think Magnolia's impression of you would be if she just met you? Oh god I think she'd be like who's this like old version of me. Yeah She's like seeing into the future like if that's like that's me if I like get my life together Or if I don't if I if I lose all my money and I