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Richard Branson Addresses US Navy on Advanced Renewable Fuels

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Published on Oct 18, 2012

The Carbon War Room's Aviation & Renewable Jet Fuel Operation's mission is to reduce the aviation industry's greenhouse gas emissions by accelerating the scale-up of a sustainable renewable jet fuel industry. Unlike road transport, air travel still doesn't offer the consumer a green travel option. It is our goal to try to bring about greener flights for all by getting non-petroleum fuels from demonstration stage to commercial use on the runway tarmac around the world. We will accomplish this by solving the information barrier, encouraging sustainable technologies and business models, and helping the industry cross the financial "valley of death". In its current, nascent stage, getting the growth capital needed for commercial-scale production build-out is a major challenge. We are working with partners in the financial community, leading fuel purchasers, insurers, governments, and producers to help launch the industry, using the data and analysis contained in Elsevier Biofuel TechSelect and RenewableJetFuels.org. The Carbon War Room is working to achieve its mission by tackling the market barriers that currently face the renewable jet fuel industry.

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