 Hello everyone, this is Shila Ratna Bansode from Walshan Institute of Technology, Solapur. As a part of industrial product design curriculum, we are going to see the first video, Introduction to Industrial Design. Let us move further. The learning outcomes. Students will be able to describe importance of industrial design and problems faced by designers. What is industrial design? Industrial design is basically the job of a designer where he gives a physical form, a physical feature, a physical development of the customer needs, market demands and so on. Industrial design encompasses development of new product, a totally new product, innovative product is developed through industrial design or the existing product is modified or its components are modified, some additional features are given to the existing product. So development of new product as well as modification of old product or already existing product in the market is under industrial design. Now because of industrial design, the user that is the consumer and the manufacturer should be benefited. The manufacturer should get the profit what he desires after selling the particular product plus the consumers pays for the product and the product should be worth of what the consumer pays for it. So it should satisfy the customer needs as well as the profit margins of the manufacturer. The product should generate desired profit with all the materials or facilities provided by the manufacturer and should be worth for the buyer's money. Now the industrial designer or industrial design not only encompasses the features of the product, how the product looks, what features are there, what facilities are there, how the material is considered, what stresses, what forces are considered. But along with this, the interface of design is also considered, the user interface is also considered. Then the packaging technique, once the product is being manufactured in the company, in the manufacturing unit, then how the packaging of that particular product needs to be made, is the product able to be packed in a desired way, in an effective way, in a cost effective way and is the product ergonomically suitable both for manufacturing, for the user, for design and so on. So not only the physical feature of the product, but all other allied techniques, all other allied units like packaging, economic, manufacturing, R&D all should be considered by an industrial designer. Let us move further importance of industrial design. Now as we have seen that industrial design not only considers the product, how it looks, but also the packaging, the economics and manufacturing and so on. Now aspects of the product create emotional connects with the end user. When you try to design a product, the product should be appealing to the customers. The product should get or the product should attract the customers towards it. The customers should generate an emotional connect with the product. They should be enforced or they should be motivated to buy the product. So to create this effect, industrial design is required. In industrial design, the function fit and form are balanced, are emphasized in the right way, are clubbed or merged in the right way, so that appealing appearance or catchy experience for the customer is created, plus the function of that particular product is not hindered. Then as I mentioned, the product should be visually appealing, the design should be catchy, the color should be attractive, there should be correct form, there should be ease in use and so on. The product should be aesthetically good. Not only aesthetics, but ergonomics. Economic product is fits the user to its natural state. It does not forces the user to get accompanied or get acquainted with the surroundings. It designs the surroundings so that the user can work there efficiently. So is with the product design. The consumer should not adjust himself to use that particular product. The product should be in such a way that it is useful for all the variety of customers without any strain or difficulty in using it, plus the designed product should sustain in the market. The product should generate the desired profits. So there should be a long run success of the product. So to summarize, there should be a connect or industrial design brings a connect between the customers and the product. It fits the function fit and form. It creates a visually appealing design. It creates an ergonomic design and it creates a successful product. So to have all these factors, we go for industrial design. So industrial design is not only important for consumer products, but also for commercial products. Let us move further. Now what are the problems faced by industrial designers? When doing all these activities, when fitting the form, fit, form, function, designing and visually appealing product, designing and connect between the product and the consumer, there are variety of problems being faced by the industrial designers. The first that they face is they have the opportunity or they have the responsibility to launch the right product for the right market at the right time. There should not be any delay in launching of the product. There should not be misconception about the market. There should be the right market available for that particular product and the product should be right. A desirable aesthetically good and ergonomic product should be designed by the industrial designers. So this is a big challenge to cater the customer needs. As we all know, if we take an example, we as an individual, we know the likes and dislikes of very few people who are in connect with us. But as an industrial designer, he has to cater a wide variety of customers and he has to look into that the product gets popular. The product gets liked by a variety of customers. So this is a big challenge. Nowadays, there is increasing globalization. When you design a product and if you want to launch it throughout the world, you need to consider the demographic areas as well or demographic considerations along with it, the cultural considerations and so on. So globalization has created an add on difficulty right now, which can be solved. But that needs to be faced by industrial designer. Then consumers perspective nowadays because of urbanization, the customers' demands are changing. They are more interested towards good looking products, good facilities, ability to use, usability, functionality. So demands of the customers are increasing day by day. Not only this, as far as customers are concerned, but the industrial designer should also look for the products through the stakeholders. The product should also satisfy the demands of the stakeholders, the suppliers, the employers and so on, including customers. And as we know, the technology keeps on changing day by day. When you are in a process of product development, by the time you develop the product, there is slight change or there is majority of change in the product or in the technology. So the industrial designer has to keep space with this and look into what are the frequent changes that occur in that particular domain of the product and do accordingly. So a technologically good product or modern product with all the technical features, latest technical features catering the customer needs as well as the stakeholders needs and to cater the globalized demand is the problems or are the problems faced by industrial designers. So globalization urbanization plays a very vital role in doing so plus catering a wide variety of customers is difficult task as far as industrial designers are concerned. Now what is a product? We can define a product is something sold by enterprise to customers or we can say that product is something given in return of something. Product is a thing that you give to a person and expect a equivalent thing from that person like as it is in the barter system. The product development is a set of activities that are carried out to give a physical form to the ideas or the needs of the customers and the from the perception of market opportunities to deliver of the product integration of marketing design and manufacturing functions of the enterprise are used to develop a particular product. These are some of the examples of engineered product as you can see on the screen. These are the references. Thank you.