 What's up everybody once again, it's Brandon with Sean and today as you probably saw from the thumbnail, we are talking about one thing, evolve or die. And I want to approach this concept from two different ways. The first one is from the standpoint of being an artist and developing yourself. And just for a reminder, I'm going to play these few clips of some artists that have evolved. Codeine and Loss is Sprite, Codeine and Loss is Sprite Got my body feelin' alright, got a loose bitch with a pussy tight Oh no, oh no, stupid nigga, stupid hoes Proud of the night, I changed your life, now you gon' rise Put a white savage, I love catchin' bodies I put up on my lead and load up the shawty Pop, pop, pop, pop, got em, greedy, tell me get em, I got em free Poor I ain't had a father since the babies Why you think we skilled school and hang out on the pay? Tossed and gripping, startin' to hurt you And y'all ain't shit, that's baby food, burp you And why must this show know what it do, got it So from watching those clips right there, you obviously know that a lot of these artists don't really sound like they used to, but that's because they have evolved and they've adjusted. That's something that's going to be necessary but really just understanding that development really is a thing. I know that you hear a lot of times that artist development is dead but you have to develop your craft. It is a job basically and you got to get better at your job. And those of you who aren't successful in the first era that you were inspired by and then two and three changes later you have necessarily blown up you're likely going to have to evolve past your first phase. And the second thing I want to talk about in terms of evolution is entrepreneurship and the music business as a whole. What people have to understand is things are changing so fast right now that people don't really know how things are going to be for sure three years from now, let alone five years from now. So a lot of these people who are telling you this is the way things work in the music industry are kind of operating off of borrowed time. Jay-Z basically branded it perfectly when he said there's no rules we're in the wild west right now and he even also said that everybody's scared. So you can't get too caught up in people telling you this is how it has to be because the business people in the music industry are just like a lot of the artists, right? A lot of these artists are copycats trying to sound like Future trying to sound like the Migos trying to sound like whatever. Matter of fact, the business people even more so because business people are looking for formulas and systems that they can use to create success for themselves. But remember very recently there was those rumors of YouTube streams counting towards the Billboard charts and academics even talked about coming out with a mumble wrap album because obviously he has a huge following on YouTube and he could go gold or platinum. But just today or maybe yesterday, Billboard basically kind of submitted under pressure to the record labels who were like nah, bro, you can't do that. Getting into the details why isn't necessarily for this video. Point is don't look to just get creative in the art get creative in the business especially you guys, the managers, the people who have incentive at the bottom to rise to the top they're going to be looking for those creative ways to find holes and get up. Just know that these charts and a lot of these other things that people talk about all this vanity superficial these numbers that stuff is cool. But the only things that matter are the fans and the money the fans and the money as long as you can get those two things as far as I'm concerned you're straight. I don't care about no awards. None of that stuff. Yes, you can make that happen. But that's just a little bit more of a flick of the wrist type situation as opposed to actually building something real and on that note. There's a lot of things and changes that will be happening. But one thing I can say for sure that will be valuable is building and having your own platform and being able to connect with other people who have platforms. So y'all can utilize those and flip that into converting to fans or converting to money. Once again, the fans and the money and why I see it becoming increasingly important to have your own platform or being connected with people directly who have platforms is when you look at these things like Google, YouTube, Facebook, they're always changing the game up because they just that's just what they do. One day Facebook lets you build a fan page and the next day they charge you for your fans to see your post. YouTube is always changing their ad rules. There's just a lot of stuff that you don't want to necessarily be completely reliant on. But anyway, that's it for now. So if any of you guys are like super futuristic and have your own projections, put them in the comments. I'm interested to read it. Other than that, you know what to do. Hit that subscribe button.