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Published on Aug 6, 2007
More than twenty-five years ago, the National Crime Prevention Council and the Ad Council introduced McGruff the Crime Dog™ to the nation and began encouraging Americans to help Take a Bite out of Crime™. Today, more than 93% of children recognize the icon that provides safety tips for adults and kids. Over the years, the Crime Prevention campaign has helped teach kids, teens, and adults about violence and drugs, and the PSAs have inspired all citizens to get involved in building safer, more caring communities.
Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. For information, news, events, and more, please click here: http://po.st/AdCouncil