 Live from the Mission Bay Conference Center in San Francisco, California. It's theCube at Google Cloud Platform Live. Here are your hosts, John Furrier and Jeff Frick. Okay, welcome back everyone. We're here live in San Francisco for Google's Developer Conference. We are, it's called the Google Cloud Platform Live. This is theCube, our flagship program. We go out to the events, extract the seeds from the noise. We're here with two great guests, DataStacks and Tableau, Simahagji, Director of Product Marketing at DataStacks. We've loved DataStacks many, many times and Jeff Fang, Product Manager at Tableau Software. Of course, theCube's been at your event multiple years, huge fan of both companies. Although DataStacks lately, you know, come on, we've got to get to Cassandra Summit next time, make sure theCube gets there. Welcome to theCube. Thank you. So first I want to ask you guys, what do you think about Google? Google's moving in town with muscle. It is. Are they polite? Are they throwing sand in the sandbox? Are they playing nicely in the ecosystem? They are. And it's been a pleasure kind of working with Google, both this event and most recently, we actually did a joint interview at where Google was at our headquarters in Santa Clara interviewing us as customers. So it was a very, very fun event. Testimonial. Yes. They mentioned Cassandra's cluster on Hino today. What do they mean by that? Give us an example. Why did they mention that? Was it because of the SSD? Was it a performance? What was it about? So, you know, for folks unfamiliar with data stacks, what we do is we deliver Apache Cassandra to the enterprise. Apache Cassandra is a massively scalable, no SQL distributed database. So what we do essentially is take Cassandra, production certify it at features like storage analytics. And we're here today because of Cassandra deployments on Google Cloud. And we did a joint demo with Jeff and Tableau. If you haven't checked it out, you definitely should. So turn out the demo. So let's do having a little bit of a love fest here on theCUBE. So tell about the demo. Yeah, definitely. So we currently, just for the conference, we put together a demo where essentially what's happening is data stacks put together a device which detects wireless devices in the area. And so after they got the data feed working, we used our Apache Spark connector to be able to connect directly to their cluster and visualize in real time the number of devices between the 50 foot radius of the kiosk. So this is data driven visualization. So you're making sense of the data. You're capturing the data. So is that kind of the marriage there? Yeah, you know, think about your classic internet of things style application. So what we've done essentially is we've built a sensor and network devices that are testing and detecting wireless devices that are in vicinity. And then writing this information in real time to Apache Cassandra. What Tableau and Jeff's team essentially is built is they are ingesting high speed information from the Cassandra cluster, which essentially is on Google Cloud, and then building very gorgeous visualizations on our information that's stored in Cassandra. So Tableau, you'll play with any cloud, right? Because you guys have a model that's kind of not owning the stack. You guys don't really aren't playing to own the stack. You're going to play on top of the stack, right? Exactly. So one of the great aspects about Tableau is we've really tried to democratize data access. We connect to over 40 data sources today and we can connect either live or via extract. And so what that means for any business user is that they can go ahead and blend data together and do a combined analysis that you wouldn't be able to do otherwise. So Seema, give us the update on data stacks because obviously data stacks is one of those, I would say unsung heroes in the big data world. So theCUBE has been covering big data since it really became a term, a Duke World initial thing and I've been feeling it many times. And you know, struck by the professionalism and just the, you know, staying to his knitting. But you guys are doing some pretty big business. And when we did Cassandra Summit three years ago with theCUBE, two and a half hour, early CUBE opportunities, you have some serious players that work for Cassandra, techies. So what's happened? Is it all materialized? Is it raining money? You guys kicking butt? Give us the update. I think what's happening is if you just look at the world around us Jeff and the way people are connecting with each other with processes and products and all that information, we're generating, these customers, these users are generating vast amounts of data. And customers are beginning to recognize that they need to reinvent their database infrastructure. They need to rethink the way that they're doing business in order to remain competitive and build these online applications that are always available, that can actually scale to accommodate business needs today. And therein comes our success. Cassandra is massively scalable, built from the ground up to be always available on these online. And that's the huge attribution to our success. So I got to talk about Tableau because I'm a big fan, obviously great management team over there and great, great vision. But security is huge this year. So one of the main themes of the commerce of security. So given that focus, how do you guys keep up with the competition? Cause I'm reading some news here that Tipco's taking on Oracle, Click, Tableau and the big data war. It's a link bait art of the pipeline. But for the most part, you guys are the leader. So you've got a lot of people going after you. So one, you're in technology partnership. So you got to go talk to everyone. Is it highly competitive out there or not? Oh, it's a complete dogfight out there. But I'm really glad you brought up the whole security story because that's actually a huge area of emphasis for us on our new 8.3 launch, which is coming up probably later this year. And so in that launch, we're actually unrolling Kerberos support. And so that's going to fill in a huge, it's really going to round out a story around security and data access and providing that additional tools for admins to be on security data. What we talked to the Google guys earlier, the perimeter is dead in terms of, that was my claim, I mean, it's always a kind of a blogger kind of, but the perimeter security was the old way. Lock the door, don't let the bad guys in. Now you're living in an API economy with innovations like Cassandra. You have large-scale production systems that have to have notifications, APIs. I mean, there's no perimeter in the cloud, right? So how do you guys see that world and how does that change some of the cultural things inside the company because you can't walk a day without hearing incidents increasing and breaches? Well, you know, that's going to continue to happen. What we can do as a company, and Jeff would attest to this as well, is just building a product that can actually withstand all of the attacks. So without giving away a lot of details with our upcoming product launch, you will see the security theme just as Tableau and Jeff has just opened up. You know, a lot of companies like Netflix and others love the whole scale-out model. Netflix and just Hypothetically, just put them out of the air. Random example, not sure if they're on your platform or not. Maybe they are, maybe they aren't. Are they? Yes, they are. They are, okay, so they're... Okay, so Netflix is using you guys. So that's an alternative to say big EMC drives, for instance. So this is an example where open source is again innovating. So costs to run, scale-out cluster, sand, for instance, on Cassandra, is significantly less expensive than... And we're not just talking scale, right? We're also talking continuous availability. You know, in today's market, it is unacceptable for an online application to go down. You know, we as a customer, I as a customer expect my online application to be available 100% of the time. So Clear Capital is a good example of our customer, where they essentially move their platform to data stacks enterprise for that 100% availability. And that's what Cassandra brings to the table. So we're talking a lot more than just being able to start anywhere in scale to any size. It's about, you know, be the continuous availability. And it's being able to be agile enough to build and innovate features that your customers are coming to expect. So this is a great combination we got under the hood, data stacks, and on top of the dashboard hood inside the Ferrari's Tableau, you got to tell a story out of all this. So how do you guys talk about the, what's the report? How do you guys make sense of all this data? Because now you've got security breaches you were just talking about. So now you've got business outcome data, which is going to be completely driven by data. You have Internet of Things, Seema mentioned, which is, you know, a whole lot with humans or machines and machines are things, right? So, you know, mobile devices. You guys are all about storytelling, Jeff, talk about how you guys do that. What's the secret sauce? Yeah, so a few points in there. One, as you mentioned, like data is growing exponentially and people are having a strong desire to want to be able to analyze and understand their data. And so, you know, as I think about, you know, the story, there's one part which is being able to come up with, you know, what's the interesting analysis. But then there's also the second part, which is, you know, how do I convey that message to other people within the organization? And actually in our 8.2 release, we just announced a new product called Storytelling, which was released back in the day, I believe. And what that does is it's kind of like a, it allows you to talk, tell interactive stories about your data within our product. So, talk about the customers now. Are they adopting this? I mean, because you guys are pioneering. I mean, you're not necessarily, I'm sure data stacks is not like on the, you know, holiday lists for EMC sales reps or other people that have the old way to do it. And Tableau, you guys are disrupting, you know, essentially BI, which is old school data warehousing. And these are old entrenched industries that you're disrupting. What's it like? I mean, what is some of the comments you're getting from customers? You have to sneak in the back door. How are you guys winning, how are you guys winning deals? You know, we win purely because of technology, I have to say. When customers are thinking of their business and how to reinvent themselves and they look at their infrastructure, as I said, and they're looking at their database, transaction platform, right? They're looking at it, they're analyzing it and saying, hey, I'm here today, how do I get to where I need to be? You know, how do I actually capture and make the most of this intranet economy and get and reach out to the customers that I haven't tapped into today? So it really comes down to the technology, what it's able to deliver, how easy it is to get into the market with innovative features faster than the competition. And it really comes down to pure business. Do you guys have pure technology, cost performance? Cost performance? Most probably phasing. Scale. Scale, yeah. You guys are always behind it. Yeah, and it's the innovation aspect of it. So you take a traditional business and they're reinventing themselves and they're becoming what we like to call internet enterprises. And these are internet enterprises or companies that are essentially using all of the information, all of this online data that's available to them to make smart business decisions. And that's really enabling people to be empowered, drive more change. Jeff, I got to ask you the question. I made a startup, just the other day I made a startup, you know, I felt I was in the Silicon Valley HBO special. They're in the house and just really smart, they're all ex-Googlers. And we're the tableau for the legal industry. Like, okay, cool. But that's interesting. You guys are a leader, right? People have to look you up the tableau. How do you guys win in this competitive argument? You mentioned dogfight. Yeah. Yeah, well, absolutely great question. So I think it goes back to our core value proposition, which is we make data analysis fast, easy, and beautiful. If you think about, you know, how we started out, we started out about 10, 11 years ago, Christian and Chris and Pat, and they saw this opportunity, which is data analysis was really, really challenging. I mean, people had Excel data and people naturally analyzed it much better visually. On top of that, you have people who write SQL code, which, you know, not everybody knows how to do, not for the average business analyst. And so what we've done is we've made it really easy to democratize the process. We've made it so that you don't have to write any code whatsoever. You can analyze your data to visual drag and drops, and we connect to a multitude of data sources, including data stacks at Cassandra. I think that's very key. Connecting to the data source is a really wonderful thing. You're agnostic where the data comes from. Exactly. You could suck it in, you ingest. That's a huge part of the value prop, because if you think about it, people have these walled gardens of data, and the data's not in one single source. There's gonna be more data sources than there's gonna be less data sources, right? And that's the thesis you can bet on. Right. He's gonna leave. And this continues evolving. Exactly. I mean, it's pretty basic. Give me more than less. Yes. And on one, what do you bet? Right. Especially with Internet of Things. Right. And then to add to that, as a user of Tableau, you don't need to do any additional data modeling on top. You can access the data exactly from where it's at without doing any additional processes. And that's a huge win, because as a business who's invested a lot in these databases, they don't want to do a written replace. The thing is, the thing about Tableau is you can implement and demonstrate change on any amount of data. For instance, I was talking to one of your customers, which was a great CUBE interview. He said, you know, literally changed our business. 1% increase in productivity as an Internet of Things customer was a billion dollar impact to their customer. Billions of dollars. Not like a little thing like, hey, we can save some of our office expenses. No, this was a major impact of competitors. So the data is the goals, right? I mean, that's how you guys want to buy it, right? Exactly. All right, so talk about Google. So what's your relationship with Google? Now, you guys are partnering up. Good deal. What do you think about Google Cloud here and the whole event and their position in the marketplace? Certainly a lot of power. Are developers seeing it, you think? Yeah, I've definitely seen it. I'm not going to say no. You're going to Google conference. Yeah, say no. Of course they are, right? Yeah, but from customers I've been talking to, there's definitely been an increase in trend in terms of developers interested in using Google Cloud platform. So we have a native integration of Google BigQuery, which is a great story to tell because BigQuery brings real powerful compute engine. A big table, too, is big impact. I mean, Google basically almost wrote the book on how to dupe a ball. All those three of people don't know what to do. Especially as Degenesis came out at Google. So big table, I mean, big query. Anything else? So we also work with Google Analytics team. And so we have a connection there. But what's the BigQuery connector? How do you get in the door of Google? Is there like a secret handshake? I mean, people want to know. Is there like, just knock on the front door and say, we're going to come in? I mean, is there a? I'm going to see how a partner team knows the secret handshake. So it's been a fun event. It's been great working with Tableau. The demo that we actually built for the event, it's this interesting trifecta with Google Cloud, with data stacks and a prize. If you use a trifecta, which is heavily funded by the KDA or any trees and horrors, one of those guys. So it's been, it's just, I'm very fascinated with the potential that a simple demo like what we built today and the real world application of something that we've simulated today. So a very easy Internet of Things application, which is sensing people around it in their wireless devices. And then these guys are Tableau's ingesting real-time streaming data to create these slick visualizations. I was just talking to Jeff earlier this morning. I said, think about the application of it. It's in the cloud. We have data centers on premise as well that ensures that it's always available. Think of like a retail store, for example, that's tracking every customer coming in through, coming in at store with their GPS and Wi-Fi enabled. And actually couple that with all of the products that are available. And you have like a real life, real-time inventory management, if you will. And that's just, it's tremendous, just the applications. Okay, guys, we've got to wrap up. We're getting the hook here from the producer, Greg Stewart, shout out to Greg Stewart, doing a great job, Patrick. Guys, I wanted to give you the last word. So share with the folks out there. What's it about here? What's the show all about? What's the sentiment? What's the vibe? What is the Google culture? And what are they bringing to the cloud? You know, I'm going to say it's a set of smart, smart people under one roof, trying to figure out how technology is going to impact their business and even the applications that they're trying to build. And to add that to that, I would say it's a forum where you get a lot of thought leaders and partners together to share about our solutions, to share about the technologies that we use to bring to the table and how we can integrate together and make user slides easier. Yeah, and to quote my younger son, it's a chill environment here, in terms of like, you know, laid back. You know, it's not over the top, you know, in terms of cost, but it's first class, in terms of the food and the vibe is pretty strong here. I like the collaborative. And they're not really walking around with arrogance. I think that is something I like about Google. I mean, they're arrogant in their swagger, but not in a way that's going to offend people. They're smart and they know it and they want to bring, be around smart people. So we'll see. I'm watching closely. It's four years now. I've been watching Google Classes the beginning and I just see them out there snapping a line, surveying the landscape. I'm waiting for the megaton bomb to drop in and maybe it's a container engine. Maybe not, we'll see. This is theCUBE. We're here live in San Francisco. Stay with us. We've got more coverage here, live at the Google Compute, Google Platform event here, Google Developers. This is theCUBE. We'll be right back after this short break.