 I mean, just that. Think about that in terms of how it makes travel possible. I remember, we were just talking about this, I remember driving around a foreign city, not knowing anything, trying to read a map and read the signs. And it's shocking to me that traffic accidents were 10 times higher than they are today, right? Everybody was driving with maps. Now you plug in the GPS, you put in the thing. No matter where you are in the world, you can go from point A to point B in the most efficient, direct way possible, and safe. I mean, just little things like that. But it's little so we don't notice them. So when we get to using an iPhone to do the GPS, well, we complain because it doesn't always take us to exactly the right place, right? But the difference is huge.