 So are you sure you want to be rich? Consider three things. One, scientists say there's one personality, facet. They call them facets of personality. Highly correlated with wealth creation. That's conscientiousness. So number one, are you conscientious? Number two, consider the cost in stress, alienation of family, inevitable derogation that comes from those people you pass by, a.k.a. slander. Number three, if it was easy, everybody would be doing it. As Elon Musk says, you get paid in proportion to the difficulty of problems you solve. So are you interested in solving a difficult problem? If you pass these three questions with flying colors and you're still intrigued, we'll listen up. So the first one, conscientiousness. Sure, sloppy people create wealth once in a while, but not that often. It's a myth. It's a myth by those who teach you that this world's a fair place. This is the laws of the jungle. And the jungle, if you ever watch a nature movie, has very little to do with what's fair, what's reproductive. It's called functionality and evolution. If you study evolutionary psychology, evolutionary biology should read Robert Triverse. I'm lucky enough to have him as a mentor, but he started the Harvard evolutionary biology department. And there's rules to this jungle and the rules aren't necessarily kind. Now, what is conscientiousness? Conscientiousness breaks down into four sub-faces. There's something called the hexaco quiz, which is more advanced than 16 personalities you see online, which is Myers-Briggs, which is somewhat accurate, but not. And there's the big five, which is the outdated version of the hexaco. So 25 sub-facets of human personality, hexaco, H-E-X-A-C-O, H for honesty, humility, E for emotionality, X for extroversion, A for agreeableness, C for conscientiousness, for openness to new experience. So we'll talk about the C for conscientiousness breaks down into four sub-facets, perfectionism, diligence, prudence, and organization. So wealth creation, it's been found that those personality traits most related to people who create above average wealth are people high in one or ideally all four. And that's something that some people just don't have. And not everybody, let me put a disclaimer, it's not necessary that everybody needs to be wealthy. There's not some special virtue in somebody who creates more wealth. In fact, it may be inversely correlated and people who create wealth are more like warriors. They're the gangest cons of the modern world. I wouldn't look up to them and I don't look up to them as some sort of saint. Although through the somewhat now criticized invisible hand theory of capitalism, which for sure has some truth to it, wealthy people do inevitably create good as they pursue their own selfish interests as a warrior, as a conqueror, aka gangest con, Attila the Hun, the Vikings, the Apache Indians, the Comanches, the United States that conquer the US and every place the inevitability causality of warriors is new civilizations. So going back to these sub facets, ask yourself, are you organized? Diligence is otherwise known as hard work, persistence, not easily someone who gives up. I read an interesting statistic that's something like 90% of people give up after three tries. It's something like 70% of people give up after the first time it doesn't work out. You lose the next 10, 15% on the second end. 90 plus percent are gone after three. So that's the opposite of diligent. Crudence is the wild card. Wealth is created, most wealth of the world is created by older people that are in their 60s, 70s, and 80s. If you look at the Forbes list, most of you people are high 50s, 60s, 70s, Warren Buffets in his 90s, Bernard Allnalt. You look at the top of the Forbes list, it's populated by the Zara founder. These are the Waltons are still on there, Sam Walton's dead. That's how old his dude is. And there's still wealth being created generally, generationally for his family, the Walton family. So prudence, like my mentor Joel Salton says, you can't Google experience. So at some level, you will have to become prudent and you only become prudent, AKA wise, good decision maker, chess master that knows which, there's 1,100 openings to chess. My grandfather was a chess, my step-grandfather was a chess master. My grandpa was a chess, I don't know if he was quite a chess master. My step-grandfather's insane chess master and high rated and, you know, there's 1,100 chess openings to memorize. People who are prudent, if you wanna make money, you're gonna have to memorize the chess openings that exist that you can learn from the legacy of past business owners and entrepreneurs. If you want to, you know, investors. And then of course, you gotta play some games yourself. You can just, you want theory and practicality. That's where people get it wrong on social media, like, oh, I'll talk about books. I'm like, oh, books is all theory. Come on, man, don't be stupid. I already know that. It's a mix of theory and action that creates a chess master. And it's the same, make no mistake. People who create wealth are modern day chess masters. They're practically applying the rules and the heuristical patterns, the decision-making patterns. And that's what scientists call decision-making this heuristic pattern and most people succumb to the 25 cognitive biases. I think there's about 38 psychologists will tell you there's 25 things like, you know, authority bias, social proof bias. Well, Conti and Fairness is one reciprocal altruism or reciprocity is considered one. reciprocal altruism is kind of a more advanced version of that. But these are those things that make good people make bad decisions. And so to be somebody who understands how to make the right heuristical choice or the right business choice or the right choice of what to invest in cryptocurrencies and people like, what coins should I be and what tokens? Well, that's what prudence is. The person who can see what others can't see whether it be early trends or whether it be somebody who just makes the calls. And nobody always gets it right, but some that your goal in wealth creation is not to be always right. It's to be less wrong than most people. And nobody's coming out of this game with no scars. So you have diligence, hard work, you have prudence that I talked about. And then you have organization. That means like your day just like chicken with a head cut off. Do you have actual prioritization? Napoleon Bonaparte administered and built the largest modern empire and in the Western world, at least the French, you know, after the French Revolution, he came and basically took the whole Western world. He lost an end, but everybody, he had a good run from the late 1700s to 1815. He was organized. He woke up at three in the morning to administer his empire, which at that point extended into modern day Italy and all the way Poland, Russia, Germany, Sweden. Of course, he was always fighting English. And he did kind of losing Russia, although it wasn't really a loss. He won, but then he ran out of food in Moscow. He lost at Waterloo and he was exiled on Island off Africa, where he died of probably stomach cancer. But the lesson to be learned is he was a master of prioritization organization. He woke up at three in the morning. He put a stack of paper here that was, okay, here's what I do immediately. And here's what I postpone. And here's what I never do. That's the key to organization. People think, oh, it's always about prioritization. Some stuff's about putting in the trash. You ain't never getting to it. So organization and then lastly, perfectionism. It's a lot of sloppy people. I hired 150 people in August or July this year for some of my companies. And it's like, man, the school system has robbed you. It robbed me. I know the feeling. I'm just going, it ain't preparing anybody for anything that's even a semblance of wealth creation. You know? The laws of the jungle are unforgiving business and money if you want to make money. As I said, number two, or whatever number I'm on, consider the cost because the jungle is not something to enter in too lightly and that most people shouldn't. It's okay. You know, then the day everybody dies and pulling out the biggest empire ever, he died on a little rock, you know? Exiled from mankind. Everybody goes to the grave the same way, you know? So without a heartbeat, that's how it all happens. But for those of you, there are some people just built to want to play those games. And if that's you, you know, you don't excuse yourself. It's part of this web of life and scientists call this frequency dependent selection in terms of personality. And we're built to be different. Some people just like to try to make money. I've always been even from a little kid. It wasn't about the money, I like the adventure. But what I'm telling you is consider the costs. I'm not a religious person, but I grew up, you know, in America, Judeo-Christian, I remember the preachers reading from Jesus Christ in the Bible. Say consider the cost. Narrow is the way. And few there are that find it. Well, that's the same in every area of life, you know? So consider this cost because A, you're gonna deal with alienation of people. Family members are going to either try to take your money or be bothered that you haven't. Or even you pursue it. You're gonna have the derogation of partners. That's a technical term. It's like I post, if I post a video with a pretty woman or an Lamborghini or whatever, if I just vlog my life, people often think that I created a life to show on social media they don't know. I've been about that life before YouTube because even alive, I was only in nightclubs long a decade before here in my garage. I was already living that life. But, and that's what's happened to you. You're gonna show your real life and you're gonna have derogation of partners, which means people wanna talk about you. You are a threat to their psyche. That's how, whether you start, however you see the psyche, if you're Freudian, you know, you got the ego, the super ego, the id, if you go back, you're religious, you're gonna see it as pride, humility, if you're in the modern world, Austrians call it, you know, tall poppy syndrome. In Sweden, they call it yante lovin', yante lovin', yante lovin', that means don't try to stand out. Yet on your path to making money, the inevitable happens and it shows up. Even if you ain't trying it, even if you don't want a Ferrari or a Lamborghini, people gonna figure out you're making money. And the second that happens, all of a sudden the game theory of life begins to change because in the past, family was your allies were supposed to, and your friends were supposed to be on your side. But all of a sudden, money is like a crowbar that cracks its way in and starts to pry the door from the door frame, starts to pry you apart from those people. But the good news is, there's a whole new set of allies for you. I just want to prepare you that the allies and friends and family that you think have your back. Now, may not be there in a little bit because nothing threatens the status hierarchy, especially of men as you making more money than them. It's like Gandhi says, first they don't know who you are, then they laugh at you, then they hate you. That's the first three stages. First, I ain't nobody even know you're trying to make money. Second, they're gonna see, oh, look at him quit his job, he's doing a blogger as you know, it's a little risk taker, what a stupid choice. Trying to do this. And then third, they're gonna start to be bothered. Oh, look at this. I used to know them when they were down to earth, I don't know why. But the good news is, there's a progression. Eventually you start to just watch you. Eventually they love you and at last you become a legend. That's like unfortunate. I mean, this day he wasn't always loved, got his sixth Mr. Olympia. People said, oh, they gave it just because he's a movie star. He was hated by the community. Da da da, now he's a legend, you know? You see that with ex-presidents. Nobody like half the world hated George W. Bush when he was president, invasion of Iraq, da da da, now he's like, oh, Democrats or Republicans love him because eventually you become a non threat because you become a legend. But that legendary status is a progression that you may not have the chops to take, you know? And there's no reason to always take it. You can make good money, you can live an amazing life. I live with the homage for two and a half years, none of them trying to get rich, yet I admire them more than forestless people. So it's just an admiration thing. It's not a virtue thing. It's not a path that you, when I say this video is like, should you even pursue wealth? I'm serious, I'm going, if you're not about the game, if you don't care about basketball, don't go to basketball games, you'll be fine. It's the same with money. If you don't really care about building business, entrepreneurship, you know? And then lastly, this third point I said, you get paid in proportion to the difficulty of problems you solve. So I talked about personality traits, conscientiousness, the four parts of conscientiousness. I talked about considering the cost and the stages and the hate and derogation in the alienation. It's less than a hate, it's alienation. But then the last one, okay, you have to love solving problems and let's face it, most people don't. If you're a highly anxious person and every problem that's thrown at you, it's like you're a car alarm and any gust of wind that comes by the car gives you a heart attack. You may not want to try to make a lot of money. You want to manage a lot of people, a lot of crisis. You want to build, I mean, that might not be for you. Now that's not to say that anxious people can't make money. That's not what I'm saying. I'm saying consider that you will, as Elon Musk said, get paid in proportion to the difficulty of problems you solve. So if the only problem you want to solve is handing somebody a coffee, be a barista. Ain't no hating it. I don't go into Starbucks and go, I'm superior to the barista. We're just all homosapiens just spinning through this solar system. You know, in many ways, undifferentiated from any organism on earth. You know, I have a thousand acres of organic farms. I got animals on there. When I see my horses, I'm like, oh, I'm so superior. I'm just like my DNA gave me media and prefrontal cortex. MPFC makes me able to see things that a horse can't see and anticipate, but it also gives me more money, more problems, more brain power, more problems too. Also, I'm trying to tell you, you need to watch this video maybe twice because I want to be known as the guy who also sets some people straight and said, this ain't for you. You know, it's like I do Brazilian jiu-jitsu. That ain't for everybody. You know, my mom doesn't care about that. I don't go to my mom every day and try to convince her to do jiu-jitsu, do Muay Thai, you want to kick your shin against a pineapple or, you know, banana tree? My mom's like, no, I don't care. So some of you should just go, you know what, I watched this video, Ty's sitting before he went into bed, sitting here with these blue blocker glasses on. This is from a company that I invested in. Swannies, they're cool, a little pitch, see? Put a little sales pitch in there just to bother people and be like, Ty doesn't give free value all the time. Hey, y'all, try to throw in ads. Yeah, just like YouTube's gonna do. People too stupid to even understand how the jungle works. Don't ever, by the way, when you ever go in the jungle, you don't have to apologize for being in that jungle and playing by the jungle rules. Sometimes people are like, why don't you give all your stuff away for free? I'm like, well, because I have expenses and the laws of the jungle says, as Warren Buffett says, the two rules are getting rich. Don't lose money. And the second rule is don't forget the first rule. So I ain't gonna go out and have costs and then give it all away for free. Why would I? The only people that do that are people inherited money. My dad was in prison when I was born. I was born to a single mom on Long Beach. My dad was in Terminal Island, an island off of Los Angeles. So I'm like, don't want people lecture you on that don't know about the law of the jungle. And also the law of the jungle, what they don't realize is there is nothing free. Energy, energy comes at a cost. All things, always, biologically and economically. But I digress. So if you don't love solving problems, just do something else. So many things you can do. There's people who do nonprofits, charity, work at AIDS orphan. I admire those as much as I admire a forestless person. I just happen to be in the jungle of making money. But I don't think there's other jungles out there. There's forests that don't have so many thorns and wild animals, you know? You may not want to go in the jungle. I'm not sure the jungle's better. You know, I live with the Amish for two and a half years. Sometimes I look back and I go, that was a better life. But there's an inevitability sometimes and there's a causal kind of fortune, fate and fortune intertwined. And this is where I find myself. And I try to pivot into things like I buy farms and I don't spend all my time making money, you know? And I'm not always optimizing for money. But that's for another conversation. This conversation was, are you sure you want to try to make money? Real money. Because it ain't for everybody and it shouldn't be for everybody. Any more than being an MMA UFC fighter should be for everybody. Some people ain't built for it. Some people don't want to get punched in the face. People are like, oh, Ty, will you do influencer boxing? I'm like, oh, it depends against who. For five million bucks? Somebody in my weight class? Yeah, but I get knocked around by somebody in 250 pound weight class just like making money. You know, I was just up in New York. I own pretty big companies. Picker one import for Radio Shack. I buy up these big American brands, global brands now. Up in New York, that's the jungle up there and I'm thinking, I'm glad I'm only here for a week, I don't, the good news is you don't have, you can put limits. Some people I know just want to be the richest person ever. They set these aspirations. I'm like, you sure you want to go that deep in the jungle? I bet you you don't. Even Elon Musk, in 2013, I went to a fireside chat. I kind of knew what Elon was, but not much. And my friend goes, you want to go hear this? Fireside chat in Santa Monica. These are 2012 or 2013. I sit down there. Somebody has, there's 30, 40 people in a room. Somebody asked Elon, what's your advice or something? Would you do this again? And he's like, I wouldn't do this again for nothing. He said, I'd rather have shards of glass put in my eye than be an entrepreneur knowing what I know. And my second mentor has really been my smartest mentor. He died recently, Alan Nation. Alan Nation told me, he said, Ty, 99% of entrepreneurs, had they not been so naive at the beginning would have never done it. Because that's what I said. If you would have known the day you walked into the money jungle, what that jungle was like, you'd probably be like, I'm gonna pitch a tent right outside here in the grass by the pond and fish for the rest of my life. And I wouldn't hate you at all. I'd be like, good job. You made the right choice. Don't admire the people that went where angels feared to tread. You know, they just plowed right into the jungle, money-maker jungle, because you're gonna meet some scum in there. And you're gonna even, but you meet some great people too. That's why I said the jungle is a double-edged sword. What it giveth it taketh away and what it taketh away at giveth. And therefore, it's not to be trifled with, but it's not something, and for the small percentage of you, the 5, 10% that should go in this jungle. It's all right, keep your head up in the jungle though. Keep your head up. Social media. Be careful what you listen to on social media, because there's a lot of virtuous sounding people who tell you they have no ego in there, just doing it for this. Beware of the wolf in sheep's clothes. It's better to listen to the wolf in wolf's clothes. You know, in the jungle, you'd rather see a wolf, hit the wolf on your side, not try to change the wolf's nature, the pit bull on your side. You don't want a nice pit bull, do you, when someone breaks in your house? No, you just want it nice to you. So when you come in the jungle, try to find those people who are, as they appear, for those people who unabashedly do what they do. Not those people who tell you, I'm not doing this to make money. I'm here in the jungle because I'm doing this for my grandkids. No, they're not. They're in there for themselves. And that's okay. That is one thing Adam Smith was probably true in many ways. And I know some people hate capitalism and capitalism in imperfect form because humans at their nature are exploitative. Therefore, no economic system will ever be found as long as the human DNA has high levels of acquisitiveness. If you wanna look up what that means, which means greed. And therefore, economic systems like capitalism are only somewhat of a check and balance on the innate nature of the people and some of us always have to deal with the jungle. There's no one who won't go in the jungle. Even non-profit people go out and raise money. But where Adam Smith was correct is that as people pursue, as you pursue, even your selfish ambitions, you oftentimes greatly benefit society. I saw interesting a billionaire I liked. I reposted it. It said, Swedish billionaire, I forget his name. Instead of focusing on space, he bought 400,000 or 4 million acres of the Brazilian rainforest. Just to preserve it. People with wealth may end up saving the world. Now you might say, well, if it was evenly distributed, then the exploitation wouldn't have happened that, you know. There was exploitation before capitalism. Read the book Collapse by the Pulitzer Prize, professor at UCLA, Jared Diamond. I interviewed him once and he, I have a company called Mentorbox. Another shameless plug. Or we get video summaries by the authors of books who don't have to read the whole book. And we had Easter Island. They had environmental degradation to the point of extinction pre-capitalism, you know. And that happened many times. You had that in, you know, Africa. You had some of the exploitation of nature, creation of desertification, the creation of deserts. And you had that in Europe and you had that in Asia and you had it in South America and North America. It's endemic. It's a human trait. So the jungle is not just capitalist. The jungle existed before capitalism. It's resource acquisition because organisms that can have extra for the winter that is coming do better than those that don't. And that's why humans always will hoard resources at some or try. And the most virtuous person who tells you about how their spirituality and their yoga and then Bali and this, that's the person gonna take your money. So as I said, little practical tip. When you enter into the jungle, you want the pit bulls who tell you they're pit bulls up front and don't try to tell you and post all this on Instagram. And that's just them doing. They're in the game for making money. They're a wolf and that's okay. A wolf that chose themselves as a wolf will not be the end of your life. So I'm gonna go to bed. Got big company meeting. I try to fly in all my executives at least once a month. I live in Puerto Rico now but I'm here in Miami. It's a little easier for me to get here. I have leaders of Radio Shack and Pier 1, Dressbond, Steinmark, all these big brands, Ralph and Russo come in. So I got to get to bed. But I was like, let me pop a tripod on here on pillow before I go to bed. Talk about the game. Nobody talks about this. It's funny, man. People are like, you know what I mean? There's all the info out there. There ain't all the info out there. Not about the jungle. The jungle's been written about the least. You might say, no, Ty, business books. And I'm talking about people who live it, not just professors. I love professors. There's not enough content talking about what I talked about today. If there was, I wouldn't have shot this video. But I've had to piece it together and curate it from 36 mentors that I talk to a lot. Some of them have Nobel Prizes. They're Eric Maskin at Harvard, Professor Pizzerides at London School of Economics. And some are just people that are just entrepreneurs like my mentor Joel Salatin. I still talk to him, start talking to him as a teenager, still seek his advice now. You ain't never gonna outgrow the need to have other wise people with you as you hunt in that jungle. Cause you need people watching your back and you'll never see 360 in the jungle. It's too dark, too much convoluted. There's thorns and bushes, distractions. So surround yourself with the right people. Great motto I came up with when I was starting out in business. Good things happen when you're around the right people. If this is how it falls, start dropping a little bit more like this. Drop me a follow, subscribe. Try to put some stuff like this. If you listen, if you listen, you might be surprised how much this will help you. So if you disagree, put a comment. And what should I record next time? Leave me a little comment. Try to get to these, I don't have much time anymore to do social media, but once a week I could probably do this.