 Why should people look at lean as a mindset and a culture rather than a method a tool or process? Hey everyone, that's a great question, right? So when we look at lean a lot of the times we think about lean startup as Eric Reese actually wrote about it in the book But what we have to understand is that lean actually came from way before that book was ever written that whole Methodology of lean really comes from Toyota and that comes from all the way back to the mid 1900s and Toyota had this methodology of lean ingrained in its people and what they talked about there is that it was a culture of improvement so When Toyota actually founded this and when they had their Employees working under these practices their entire goal was to improve how people worked So they made it a culture that everybody would be analyzing what they do how they can make themselves better How they can make their prostheses better and how they could grow as people And they practice things kind of called the improvement caught up So this is one of the things that Toyota did that was really great And what it does is it looks at where are you now? Where do you want to go and how can you run small experiments to try to get there? Right like what do you want to actually improve upon? So they made everybody from the person who was on the shop floor Right the person was like sweeping up all the stuff at the metal factories and putting those cars together To the CEO actually practices and they had coaches to do it as well So this became something that was really ingrained in their entire being as a company culture And that's what we really need to think about for lean startup as well now that we're into this other world And we've been applying these practices to software It's not just about throwing up landing pages and seeing if people you know land on your patience sign up for it It's more about how do I systematically learn? Enough to make sure that my startup is what people want. How do I learn about my customers? How do I learn about business goals? How do I take small experimental steps and with that as well? Comes this culture of one learning but also a culture of being safe to fail, right? We know that when we try things it might not always work But if we keep trying things we'll learn more. So we don't want to you know shy away from risk taking We don't want to shy away from actually putting something out there and seeing what people think about it And that's a really hard thing for people to adapt to with startup culture with any kind of software culture Right, I work with some of the largest companies in the world and they are terrified of experimenting because When you put something out there, you might be wrong, right? But you won't know until you actually try so they'd rather not try and just put it out there and be like it's out You know we launch software. We're good, right? Because to them that's better than actually taking a step to see if it's right or not because that means you have to change You have to be adaptable So lean we really have to think of as a mindset of getting comfortable with experimenting of learning of Focusing on that rather than focusing on shipping features